Charlene Li

Many companies make disruption their goal. They believe that if they develop the right innovation, they will disrupt their markets forever and drive the kind of growth worthy of a magazine cover story. But as best-selling author Charlene Li explains, that’s not how disruption works....

A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social-networking sites like Facebook. These are all elements of a social phenomenon -...

NYT and WSJ best-selling author Charlene Li guides business leaders deeper than ever before into the uncomfortable and ever-changing terrain of the digital era. Technology has revolutionized the very idea and nature of relationships between leaders and their followers. Yet many leaders remain...

An essential guide for leaders who want to use social media to be "open" while maintaining control. "Be Open, Be Transparent, Be Authentic" are the current leadership mantras - but companies often push back. Business is premised on the concept of control, and yet the new world order demands...