Harry Beckwith

An international bestselling business author shares the secrets to making your brand stand out in a crowd and win over the attention and acclaim of consumers. Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled...

In this vital guide, Beckwith discusses the four keys necessary for successful marketing in the service industry - what he calls the "invisible touch".....

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service...

In The Invisible Promise, Harry Beckwith applies his forty-plus years of advising businesses on every continent and his research in the last ten years to impart the proven guidance that businesses of all sizes desperately need....