Are you tired of spending time and money on marketing that never converts to actual sales?

Do you dread sales conversations, second-guess every word you write, and wonder why the clients you most want to help keep choosing someone else?

After working with real clients across industries, testing frameworks live, and spending years studying the psychology behind why certain words cause people to buy, Kristin N. Spencer discovered that the missing ingredient in most sales strategies is not a better funnel or a bigger ad budget: It's professional curiosity.

In this nonfiction business book, Alice in Businessland: Where It Pays to Be Curious About Which Words $ell, Kristin teaches you exactly how to develop that curiosity that will improve your sales skills, through the most unexpected lens imaginable: Alice's Adventures in Wonderland.

In this book, you'll learn:

The words and styles that actually drive sales

Why ideal client avatars exclude—and what to use instead

The GIDAN model for what buyers truly value

Three strategic stories that build trust and move people to yes

Emotional imagery that makes stories stick and connect instantly

Why confidence is your top sales tool—and how to protect it

The 7 Gs of sales psychology, and how to move buyers through them

How to escape the echo chambers hiding your ideas from those who need them

You do not have to keep shrinking yourself to fit a sales approach that was never built for you. With the right words, a curious mindset, and a framework that actually respects your buyers, selling can feel less like a performance and more like a conversation you genuinely enjoy.

If you love practical tools, real client stories, and a generous dash of Wonderland whimsy, you will love Alice in Businessland.

Get your copy today and discover what becomes possible when you get curious about which words sell.