With the increase of entrepreneurship, business consolidations, and introspection of institutions, underserved communities are taking center stage. As each industry seeks to find the right trailhead to understand the complex solutions, Big Body Business applies the simple “golden rule” premise as a universal compass. This book is not here to address root causes of obesity, but rather accepts the data as reality, moves past the complexity of why it is so, and seeks to serve people without phobia or judgment. In fact, by reading this book, you can’t go back to seeing people of size as simply fat, one-dimensional characters.

Designed to be accessible, this book offers the passionate perspective of someone who has experienced many facets of business. Joan Denizot has found herself an accidental advocate and she embraces her role as a pioneer, all while in a big body. The ideas are in one sense obvious and overlooked, (as indicated on the cover), yet only now has the zeitgeist come to allow society to pause and take a closer look at pain points. Joan uses her personal journey, years as a lone voice in the desert making products exclusively for people of size, and the experiences of her customer base to make the much needed human connection to great effect.

The way to succeed is to help what hurts, and Joan has spent decades courageously and authentically putting herself into harm's way on behalf of her community. She sees the barriers for heavy people as invisible closed signs which most organizations have chosen to ignore or have simply never noticed. Big Body Business offers the wisdom and words that open the doors to new opportunities. With inclusion driving decisions in every boardroom, and the banner of fat advocacy waving proudly, you too can succeed in making more money, making better experiences, and making a difference.

Joan Denizot is an author, speaker, and founder of ZIZE Bikes, (the first and only maker of bikes exclusively for heavy riders), and BodyReady, a consulting company dedicated to helping bring change through empowerment and empathy.