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Can Marketing Save the Planet?
101 Practical Ways to Use Sustainable Marketing as a Force for Good
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Can Marketing Save the Planet?
Narrado por:
Ruth Galliers
Compra ahora por 18,99 €
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Narrado por:
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Ruth Galliers
An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing.
In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly.
From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing CAN be a force for good.
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Reseñas de la crítica
Urgent, relevant and actionable, this is a book that anyone who does marketing needs to read and take action on. (Seth Godin)
As Marketers we need to question whether we are part of the problem and if we’re part of the problem, then we should be changing our objectives to become part of the solution. Our objective should be to help consumers engage in more sensible consumption. For those serious about driving a more sustainable future, this book offers Marketers a wealth of practical guidance. (Philip Kotler)
It strikes me that this is a book which serves multiple audiences equally well: both a compelling “Why To” guide for those who need to be inspired and nudged towards taking sustainability action, and an effective “How To” guide for those who have already figured out their “Why”.
For Marketers who are already convinced of the importance of sustainability and who want help and advice on how to play their part in the transformation of their businesses and achievement of SDGs, this book acts as a highly actionable how-to guide – clarity on both strategic and tactical opportunities for making real and rapid progress for their business and for wider society. For these enlightened Marketers, this is a perfect desktop companion, and will become as well-thumbed as my Thesaurus was back in my early copywriting days! It’s the kind of book that should come with a pack of those post-it page markers, because people will want to mark up their copies for easily finding key chapters again and again.
For marketers who are less enlightened, reading this book cover to cover will help them understand the challenge and the opportunity sustainability brings them and their businesses, and enable them to find their “Why”. And once they’ve found their why, the book then provides them with a compendium of strategies and actions to help them discover their how. (Caroline Taylor OBE)
For Marketers who are already convinced of the importance of sustainability and who want help and advice on how to play their part in the transformation of their businesses and achievement of SDGs, this book acts as a highly actionable how-to guide – clarity on both strategic and tactical opportunities for making real and rapid progress for their business and for wider society. For these enlightened Marketers, this is a perfect desktop companion, and will become as well-thumbed as my Thesaurus was back in my early copywriting days! It’s the kind of book that should come with a pack of those post-it page markers, because people will want to mark up their copies for easily finding key chapters again and again.
For marketers who are less enlightened, reading this book cover to cover will help them understand the challenge and the opportunity sustainability brings them and their businesses, and enable them to find their “Why”. And once they’ve found their why, the book then provides them with a compendium of strategies and actions to help them discover their how. (Caroline Taylor OBE)
An inspiring and practical tour de force, lighting the path to the future of the marketing profession. Essential reading for all Marketers. (James Perry)
Each one of these 101 ways Marketing Can Save The Planet is spot on. This book is a must-read for Marketers and everyone who knows that sustainability is a communications challenge. (Solitaire Townsend)
Can Marketing Save the Planet? stands as a testament to the lucidity and clarity of Gemma and Michelle’s writing. Rather than attempting to entirely reinvent the wheel of marketing, they’ve skilfully re-envisioned it through a sustainable lens. Their insights are universally applicable, catering to Marketers in companies of all sizes across various sectors. Moreover, with its comprehensive nature – leaving no stone unturned – and packed with over 300 actionable insights, this book is undeniably the most practical and indispensable guide for anyone venturing into sustainable marketing. Hats off to Gemma and Michelle for delivering such a groundbreaking resource! (Wim Vermeulen)
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