The health and fitness industry is booming in an unconscionable fashion. People are now more than ever willing to pay premium dollar for their personal fitness. If this is the case, then why are so many health professionals struggling to make a decent living? The certifications (from yoga to personal training) give very little guidance in the way of actually monetizing your skill set as a fitness professional. Whether you're expert in kinesiology or teach the best cardio interval class around, you still don't have the necessary tools to grow your business simply from understanding what your certifications teach.

Fitness Business 101 is a guide to help push you through the years of slow growth and kick-start your career into earning. The principles are simple, but effective and useful for personal trainers, group fitness instructors, and all health related fields dealing with client interaction. The aim is to help you skip the first few years of struggles if you're new to the fitness game, or propel you into the next stratosphere of growth if you have plateaued.

Fitness Business 101 covers:

1. Scary questions—What certifications are the best? How long before I start making money? Can I work part time? Can I run my business through social media?

2. Finding your niche—How do you separate yourself from the other FIT (fitness industry teachers?) We will delve into the process of shadowing and finding out the best routes for your particular teaching style.

3. Fitness business tools and strategies—Learn the tricks of the trade to avoid short term struggles and unforeseen long term issues. Strategies to help with nailing the interview, maximizing time, scheduling, scalability, networking, and more.

4. Day to day—Understanding the day to day and getting a head start on all of the issues you will encounter. There are sand traps in the fitness industry that FIT (fitness industry teachers) repeatedly find themselves getting stuck in. Their finances are severely hindered due to their inability to find and use the tools I provide here.

5. Be relentless—Stories and motivational content to gear you up with the hopes you will stay conscious about your ultimate driver: your clients.