They trained you to treat. The rest you were left to work out on your own.

Nobody examined you on what happens in the first forty seconds of a phone call from a stranger. Nobody assessed whether you can say a fee out loud without apologising for it. Nobody asked how many people who enquire actually start, how many visits the typical patient completes, or what happened to the several hundred names in your software who haven't been back in three years.

None of that is clinical. All of it decides whether a clinically excellent practitioner still has a practice in ten years.

Most practitioners meet that moment somewhere between year three and year eight, and conclude they aren't a natural at business. What has actually happened is that a gap in a curriculum has finally produced its consequence. It isn't a character flaw. It's a system problem, and systems can be measured.

This short audiobook gives you three numbers, the twenty minutes it takes to find yours, and the small changes that move them.

Inside:

- The three numbers that describe how a practice actually behaves, and why revenue isn't one of them

- Why conversion is decided before anyone has met you

- The three minutes at the end of a first visit where retention is won or lost

- What to do about the people who stopped coming, and why silence rarely means dissatisfaction

- The most avoided conversation in clinical practice

- Why small changes multiply rather than add

Written by a chiropractor with thirty years in practice, twenty-five of them in his own clinic, and time as a locum inside eighty others.

The principles apply across disciplines. Check the rules in your own jurisdiction before acting on any of them.