Como cliente Amazon Prime obtén 3 meses de Audible gratis
True Story
How to Combine Story and Action to Transform Your Business
No se ha podido añadir a la cesta
Error al eliminar la lista de deseos.
Se ha producido un error al añadirlo a la biblioteca
Se ha producido un error al seguir el podcast
Error al dejar de seguir el podcast
Puedes escucharlo ahora por 0,99 €/mes durante 3 meses con tu suscripción a Audible.
True Story
Compra ahora por 12,99 €
-
Narrado por:
-
Sean Runnette
-
De:
-
Ty Montague
Acerca de este título
Today's most successful businesses are storydoers. They create products and services that, from the very beginning, are manifestations of an authentic and meaningful story - one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companie - from small start-ups to global conglomerates - organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing).
Montague shows why storydoing firms are nimble, more adaptive to change, and more efficiently run businesses.
©2013 Ty Montague. Recorded by arrangement with Harvard Business Review Press. (P)2014 HighBridge Company
