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Wake Me Up When the Data is Over
How Organizations Use Storytelling to Drive Results
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Wake Me Up When the Data is Over
Compra ahora por 15,99 €
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Narrado por:
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Kate Reading
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De:
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Lori Silverman
Acerca de este título
Wake Me Up When the Data Is Over includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries, using stories to drive results.
Leaders from organizations such as Microsoft, Land's End, Verizon, the U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have.
No abstract theories or platitudes are conveyed here. Hear how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. Learn how Erik Shaw, president and CEO of the FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.
With this practical guide, you'll learn how stories can be used to:
Drawing on interviews with 171 public- and private-sector leaders, this audiobook goes beyond storytelling to reveal five keys to making stories work for you: how to find existing stories; dig into them to uncover hidden patterns and themes; select those stories that need to be reinforced; craft memorable stories; and embody stories to positively impact people's attitudes, thoughts, and behaviors. It also includes proven tools and techniques that will help you sharpen these skills.
