Resultados para "América" en Negocios y profesiones

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Titan is the first full-length biography based on unrestricted access to Rockefeller’s exceptionally rich trove of papers. A landmark publication full of startling revelations, the book indelibly alters our image of this most enigmatic capitalist. Born the son of a flamboyant, bigamous snake-oil salesman and a pious, straitlaced mother, Rockefeller rose from rustic origins to become the world’s richest man by creating America’s most powerful and feared monopoly, Standard Oil. Branded "the Octopus" by legions of muckrakers, the trust refined and marketed nearly 90 percent of the oil produced in America.

George Soros made billions of dollars anticipating seismic changes in the financial markets and used that money to try to change the world. He discusses what he believes were the fatal flaws of the Bush administration - his antagonism toward which is well documented - and the wider American view of the world. Soros heads Soros Fund Management and is the founder of a global network of foundations.

"Rules of Civility & Decent Behavior in Company and Conversation" presents a compilation of guidelines and principles on etiquette and manners that were handwritten by George Washington. This collection offers a fascinating insight into the social norms and expectations of the 18th century.

What makes the dream of self-employment so alluring, so pervasive in today's world? Benjamin C. Waterhouse offers a provocative argument: the modern cult of the hustle is a direct consequence of economic failures—bad jobs, stagnant wages, and inequality—since the 1970s. With original research, Waterhouse traces a new narrative history of business in America, populated with vivid characters—from the activists, academics, and work-from-home gurus who hailed business ownership as our economic salvation to the upstarts who took the plunge. Some flourish; some squeak by. Some fail.

The second-largest country in South America, Argentina has been through great changes in recent years. Its journey from dictatorship to democracy has left many scars, but these are largely eclipsed by the pride and resilience of the Argentinian people, who have developed a style, a language, and a joie de vivre that are all their own. Embracing much more than gaucho, tango, and soccer, Argentina is very unlike its neighbors. And, due to the unique way in which it evolved, is quite different from the expectations many visitors have of a stereotypical Latin American destination.

A gripping history of banking and the booms and busts that shaped the world on both sides of the Atlantic, The House of Morgan traces the trajectory of the J. P.Morgan empire from its obscure beginnings in Victorian London to the crash of 1987. Ron Chernow paints a fascinating portrait of the private saga of the Morgans and the rarefied world of the American and British elite in which they moved. Based on extensive interviews and access to the family and business archives, The House of Morgan is an investigative masterpiece.

Blending the tactics he learned from America's elite force with lessons from the Spartans, samurai, Apache scouts, and other great warrior traditions, Mark Divine has distilled the fundamentals of success into eight powerful principles that will transform you into the leader you always knew you could be. Learn to think like a SEAL and take charge of your destiny at work, at home, and at life.

Todos os anos, desde 1978, Warren Buffett escreve aos acionistas de seu conglomerado, a Berkshire Hathaway, apresentando um relato do período que passou. Suas cartas expõem com clareza e concisão a filosofia e a estratégia com que Buffett conduz sua holding, avaliada em mais de 600 bilhões de dólares. Este livro traz uma cuidadosa seleção de trechos de cartas feita por Lawrence Cunningham, professor da Universidade George Washington e profundo conhecedor da obra de Buffett.

Veja a situação mundial neste exato momento. Está uma bagunça terrível, para usarmos termos amenos. Jamais houve uma época mais perigosa. Os políticos e grupos de interesses especiais de Washington, D.C., são diretamente responsáveis pela confusão em que nos encontramos. Então por que...

In The Idea of America, Darren Walker argues that we can narrow our widening divides by rediscovering our common aspirations and common good. This prescient, timely compendium introduces us to an essential leader of and for our moment—in his own words—through his most essential reflections, essays, and speeches. Walker calls for courageous, moral leadership from us all—challenging us to step back from the extremes, to lean into nuance and complexity, and to build longer bridges.

Recounts the story of America’s last great newspaper war between the New York Daily News and the New York Post, as both papers’ long rivalry turned existential amid the rise of digital news. The story is told through the eyes of the reporters, or “runners,” and photographers who fought the war on the ground in cities across America.

#1 New York Times Bestseller A NEW YORK TIMES NOTABLE BOOK. NAMED A BEST BOOK OF THE YEAR BY TIME, THE NEW YORKER, NPR, AP, THE ECONOMIST, SLATE, THE GLOBE AND MAIL, SCIENTIFIC AMERICAN, AND MORE! “Careless People is darkly funny and genuinely shocking...Not only does [Sarah Wynn-Williams]...

In Feeding a Divided America, third-generation Montana rancher and international agriculture development specialist Gilles Stockton explores the causes of what he refers to as the "rural-urban divide" and how this widening chasm between rural America and urban centers threatens our democracy.

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

National polling indicates that for the first time in American history, people believe their children will not be as well off as they are. The primary reason for this? The lack of performance by government. The public sector receives trillions of American taxpayer dollars every year, and yet because of its seeming inability to run effectively, government is not delivering the level of service the people are paying for.

As a leader, is it possible to be both successful and humble? Studies show that today's emerging leaders not only prioritize achievement over humility but also see the two as mutually exclusive. Does this signal an existential crisis for healthcare - an industry that, at its essence, is supposed to embody humility and compassion? Thankfully, no, according to Intangibles: The Unexpected Traits of High-Performing Healthcare Leaders, which demonstrates that you can embrace humility and still be excellent at your job.

Jack Canfield is the CEO of Chicken Soup for the Soul® Enterprises, a billion dollar empire that encompasses licensing, merchandising and publishing activities around the globe and is affectionately known as "America's #1 Success Coach".

Here's a biographical profile of the Duesenberg brothers, Augie and Fred, who built some of America's most famous cars, cars that today sell for millions at auctions. Jay Leno, owner of an extensive classic car collection, calls the Duesenberg SJ his favorite car. He feels it is "probably the greatest American car" ever built. The Duesenberg name evokes images of a European heritage, an automobile built in the image and traditions of iconic stalwarts such as Mercedes, Benz, Bugatti and Ferrari.

A deeply researched account of the life and legacy of the man who defined the profession of private eye. Allan Pinkerton, the world's most famous private detective, has been an enduring source of fascination since the nineteenth century. But the details of his impact, business empire, and private life have been incomplete. Drawing on overlooked primary sources, Rhodri Jeffreys-Jones provides an authoritative account of the man and the Pinkerton National Detective Agency (PNDA).