Resultados para "América" en Negocios y profesiones

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

The second-largest country in South America, Argentina has been through great changes in recent years. Its journey from dictatorship to democracy has left many scars, but these are largely eclipsed by the pride and resilience of the Argentinian people, who have developed a style, a language, and a joie de vivre that are all their own. Embracing much more than gaucho, tango, and soccer, Argentina is very unlike its neighbors. And, due to the unique way in which it evolved, is quite different from the expectations many visitors have of a stereotypical Latin American destination.

Titan is the first full-length biography based on unrestricted access to Rockefeller’s exceptionally rich trove of papers. A landmark publication full of startling revelations, the book indelibly alters our image of this most enigmatic capitalist. Born the son of a flamboyant, bigamous snake-oil salesman and a pious, straitlaced mother, Rockefeller rose from rustic origins to become the world’s richest man by creating America’s most powerful and feared monopoly, Standard Oil. Branded "the Octopus" by legions of muckrakers, the trust refined and marketed nearly 90 percent of the oil produced in America.

George Soros made billions of dollars anticipating seismic changes in the financial markets and used that money to try to change the world. He discusses what he believes were the fatal flaws of the Bush administration - his antagonism toward which is well documented - and the wider American view of the world. Soros heads Soros Fund Management and is the founder of a global network of foundations.

Because of the way technology has impacted real estate sales, buyers and sellers have greater access to information and even the ability to direct the sales process. While knowing market information is helpful in real estate sales, most people still lack a key aspect: expertise. By presenting an inside view on sales, McLaughlin provides a guide for maximizing the value of the sale and purchase of homes.

Veja a situação mundial neste exato momento. Está uma bagunça terrível, para usarmos termos amenos. Jamais houve uma época mais perigosa. Os políticos e grupos de interesses especiais de Washington, D.C., são diretamente responsáveis pela confusão em que nos encontramos. Então por que...

Recounts the story of America’s last great newspaper war between the New York Daily News and the New York Post, as both papers’ long rivalry turned existential amid the rise of digital news. The story is told through the eyes of the reporters, or “runners,” and photographers who fought the war on the ground in cities across America.

In The Idea of America, Darren Walker argues that we can narrow our widening divides by rediscovering our common aspirations and common good. This prescient, timely compendium introduces us to an essential leader of and for our moment—in his own words—through his most essential reflections, essays, and speeches. Walker calls for courageous, moral leadership from us all—challenging us to step back from the extremes, to lean into nuance and complexity, and to build longer bridges.

In Feeding a Divided America, third-generation Montana rancher and international agriculture development specialist Gilles Stockton explores the causes of what he refers to as the "rural-urban divide" and how this widening chasm between rural America and urban centers threatens our democracy.

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

National polling indicates that for the first time in American history, people believe their children will not be as well off as they are. The primary reason for this? The lack of performance by government. The public sector receives trillions of American taxpayer dollars every year, and yet because of its seeming inability to run effectively, government is not delivering the level of service the people are paying for.

As a leader, is it possible to be both successful and humble? Studies show that today's emerging leaders not only prioritize achievement over humility but also see the two as mutually exclusive. Does this signal an existential crisis for healthcare - an industry that, at its essence, is supposed to embody humility and compassion? Thankfully, no, according to Intangibles: The Unexpected Traits of High-Performing Healthcare Leaders, which demonstrates that you can embrace humility and still be excellent at your job.

Jack Canfield is the CEO of Chicken Soup for the Soul® Enterprises, a billion dollar empire that encompasses licensing, merchandising and publishing activities around the globe and is affectionately known as "America's #1 Success Coach".

Here's a biographical profile of the Duesenberg brothers, Augie and Fred, who built some of America's most famous cars, cars that today sell for millions at auctions. Jay Leno, owner of an extensive classic car collection, calls the Duesenberg SJ his favorite car. He feels it is "probably the greatest American car" ever built. The Duesenberg name evokes images of a European heritage, an automobile built in the image and traditions of iconic stalwarts such as Mercedes, Benz, Bugatti and Ferrari.

Denied its true place in history, the pre-Civil War black press was a forward looking, socially responsible press. Through her analysis of the content of black newspapers and magazines from the 1830s to the 1860s, Frankie Hutton not only presents a prism through which to view the social origins of black journalism in America, but also examines how this little-known ethnic press interfaced with the whole of journalism during the dark ages of the profession.

Understanding wealth in the United States - who has it, how they acquired it, and how they preserve it - is crucial to addressing the economic and political challenges facing the nation. But until now we have had little reliable information. Edward Wolff, one of the world's great experts on the economics of wealth, offers an authoritative account of patterns in the accumulation and distribution of wealth since 1900. A Century of Wealth in America demonstrates that the most remarkable change has been the growth of per capita household wealth.

Ten Restaurants That Changed America reveals how the history of our restaurants reflects nothing less than the history of America itself. Whether charting the rise of our love affair with Chinese food through San Francisco's the Mandarin, evoking the richness of Italian food through Mamma Leone's, or chronicling French haute cuisine through Henri Soulé's Le Pavillon, Paul Freedman uses each restaurant to tell a story of race and class, immigration and assimilation.

We used to make things in this country. We were the dazzling innovators, the undisputed world economic leaders, and with our manufacturing engine driving the process, we built a solid, high-achieving middle class. Now, thanks to policies that are either indifferent - or downright hostile - to manufacturing, we're at the brink of losing it all. If you think this won't affect you, guess again. Author Andrew N. Liveris presents a powerful case for the critical importance of domestic manufacturing.

Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the 20th century’s most intriguing figures. Albert D. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands. But his impact went far beyond traditional advertising. This is the story of a man who shaped an industry - and changed the way we look at our world.

Understanding the difference can help us succeed and help us help others succeed. Why, in the richest country ever to grace the planet earth, do so few really "make it" in a substantial way? When financial and educational freedom are readily available to us all once we understand the factors that separate the winners from the losers. Listen to Earl Nightingale as he pulls out all the stops about who succeeds and who doesn't.