Resultados para "Brains" en Negocios y profesiones

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

Business leaders are continually told they need to embrace digital disruption wholeheartedly to thrive in the 21st century. Legacy companies, we hear, are all doomed to fail unless they double down on the latest digital innovations, and disruptors are ordained to take over the world. Digital innovation is the answer to everything. False! Nothing in life or business is ever that simple.

Properly valuing brain gender diversity in the workplace is one of the biggest and largely untapped sources of competitive advantage for modern businesses. Recent advances in neuroscience provide the key to unlocking it. Leading applied neuroscientists and international corporate coaches Kate Lanz and Paul Brown tell you why and how to access all the brains in your business.

The American pioneering spirit still lives. Art Williams's journey to super-success began when he was a high-school football coach in a small southern town. Driven by his desire to provide a more secure life for his family and himself, he formulated his plan. From the seeds of that plan, he created an enterprise that was to become bigger than his two biggest competitors combined - in the largest industry in the world: insurance.

With Manners Will Take You Where Brains and Money Won't, Donald James goes beyond handshakes and thank-you notes to explain how the true definition of manners is the authentic and genuine way we show up in the world. With inspiring and thought-provoking stories from his 35 years in public affairs and education at NASA, and guided by the lessons his mother taught him, Donald explains how having good manners is a key ingredient to finding purpose, fulfillment, and meaning in business and in life.

Your mind is not built to make you happy; it's built to help you survive. So far, it's done a great job! But in the process, it may have developed some bad habits, like avoiding new experiences or scrounging around for problems where none exist. Is it any wonder that worry, bad moods, and self-critical thoughts so often get in the way of enjoying life?

In Brainhack, creativity coach Neil Pavitt gives you tips and tricks to reprogram your brain, developing the skills and insights that can transform how you think, solve problems, and make decisions.

Meet wedding designer Aashna Saran, who created Dia Mirza's sustainable garden wedding

Tired of making decisions that seem to only work against you? It starts with understanding your brain and the decision-making process. Cognitive biases and heuristics have developed over thousands of years of evolution and can lead to serious damages in multiple areas of life if you don’t recognize them and stop them dead in their tracks. How Our Brains Betray Us has everything you need to know with examples, tools, and strategies to identify the most powerful cognitive biases that impair all types of decisions, how to avoid them and also use them to your advantage.

Read by the author. Learn the keys to energizing your writing, engaging readers, and breaking out with influence. What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain...

"Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain Maker The New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the...

Good ideas are killing great companies. A waste of money, brains, and time (WOMBAT) is guaranteed if your company thinks product first, market second. Every late-stage failure, every “pivot,” is a testament to this. When you’re wrong about the market, you cannot be right about the product, so why is innovation done this way? Needs-Driven Innovation—inspired by Stanford University’s Biodesign—turns the typical innovation process on its head. Instead of failing with product-market fit, NDI discovers market-product fit. Every time.

Ever had those moments where you've been pondering a problem for ages, trying to make a decision or come up with a new idea, and then the second you get up to make a cup of tea, call a friend to talk it through, or simply decide 'sleep on it', you suddenly find the answers you're looking for, the solutions are obvious, and the new ideas just won't stop coming? Using this knowledge of how the mind works, Brainhack reveals the ways you can use this brain power to change-up your thinking.

In Mozart’s Brain and the Fighter Pilot, eminent neuropsychiatrist and bestselling author Richard Restak, M.D., combines the latest research in neurology and psychology to show us how to get our brain up to speed for managing every aspect of our busy lives. Everything we think and everything...

The author of the international bestseller 13 Things Mentally Strong People Don’t Do turns her focus to parents, teaching them how to raise mentally strong and resilient children. Do today’s children lack the flexibility and mental strength they need to cope with life’s challenges in an...

In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.

Think with Full Brain is all about how to harness the full potential of your brain by developing multiple thinking approaches. The book offers a holistic approach to empower you to unleash your left brain’s logical, organized thinking, as well as your right brain’s emotional and creative thinking preference. This is your guide to avoid thinking in silos and develop a full brain thinking approach to take your decision-making and problem-solving skills to the next level.