Resultados para "George" en Ciencia e ingeniería

The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, authors George Lakoff and Mark Johnson explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by"—metaphors that can shape our perceptions and actions without our ever noticing them.

Surprising rules for successful monetization. In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA.

Por primera vez desde el Neolítico tenemos la oportunidad de transformar no solo nuestro sistema alimentario, sino toda nuestra relación con la naturaleza. La agricultura y la ganadería son la principal causa de destrucción del medio ambiente en el mundo, pero apenas se habla de ello. Criticamos la expansión urbana, pero el sector 1 / 8 primario ocupa una superficie treinta veces mayor. Hemos arado, vallado y destinado al pastoreo grandes extensiones del planeta, talando bosques, extinguiendo la fauna autóctona y envenenando ríos y océanos para alimentarnos.

In The Real Business of IT, Richard Hunter and George Westerman reveal that the cost mindset stems from IT leaders' inability to communicate about the business value they create - so CIOs get stuck discussing budgets rather than their contributions to the organization.

A toxic ideology rules the world of extreme competition and individualism. It misrepresents human nature, destroying hope and common purpose. Only a positive vision can replace it, a new story that re-engages people in politics and lights a path to a better world. George Monbiot shows how new findings in psychology, neuroscience and evolutionary biology cast human nature in a radically different light: as the supreme altruists and cooperators.

"Obéissance et irresponsabilité, voilà les deux Mots Magiques qui ouvriront demain le Paradis de la Civilisation des Machines. La civilisation française, héritière de la civilisation hellénique, a travaillé pendant des siècles pour former des hommes libres, c'est-à-dire pleinement responsables de leurs actes : la France refuse d'entrer dans le Paradis des Robots."

Completely revised and updated to tackle today’s issues, the 10th Anniversary Edition not only explains what framing is and how it works but also reveals why, after a brief stint of winning the framing wars in the 2008 elections, the Democrats have gone back to losing them, and what can be done about it. In this powerful new volume, George Lakoff delves into the issues that will dominate the midterm elections in 2014, the coming presidential elections, and beyond.

Homo sapiens emerged as a species about 200,000 years ago and soon—with fire, simple tools, and an egalitarian social system—we inhabited every continent. But now our infinitely elaborated tools and our highly non-egalitarian social system threaten sustainability. Many at the bottom lose the desire to live, committing suicide or succumbing to drugs, alcohol, and obesity. What is Health? explains from the bottom up—molecules to society—how we reached this point.

Over the years, color has dazzled, enhanced, and clarified the world we see. The experimental palettes of painting, the advent of the color photograph, Technicolor pictures, color printing, and so on have created a vivid and vibrant continuum. These ways of representing reality in “living color” echo our evolutionary reliance on and indeed privileging of color as a complex and vital form of consumption, classification, and creation. It’s everywhere we look, yet do we really know much of anything about it?

Nel 1967 George Wald vinse il premio Nobel per la medicina grazie ai suoi lavori sulle cellule della rètina. Due anni più tardi gli fu chiesto di tenere le Massey Lectures, un ciclo di lezioni radiofoniche trasmesse ogni anno in Canada dalla Cbc che hanno ospitato personaggi come Martin Luther King, Doris Lessing, Noam Chomsky e Margaret Atwood. In quelle sei registrazioni Wald mise insieme le due grandi passioni che lo animavano. Da una parte la scienza e la ricerca, dall'altra la volontà di occuparsi dei problemi del mondo.

If you are at all interested in life on our planet, then you need to know about insects. They are the most successful group of animals ever to have lived on Earth. Making up three quarters of all animal species, insects conquered the planet long ago. They were among the very first animals to appear on land and were the first to take to the air. Their total biomass is at least 10 times that of all humans and our livestock combined.

In Regenesis, George Church and science writer Ed Regis explore the possibilities of the emerging field of synthetic biology. Synthetic biology, in which living organisms are selectively altered by modifying substantial portions of their genomes, allows for the creation of entirely new species of organisms. These technologies - far from the out-of-control nightmare depicted in science fiction - have the power to improve human and animal health, increase our intelligence, enhance our memory, and even extend our life span.

Vitamin C begins with scurvy, which afflicted Europe for four hundred years and killed millions. The reasons that a disease whose cure was known from the outset persisted over that time are at once baffling and familiar, and these trials eventually lead to invention of the science of epidemiology. Author Stephen M. Sagar MD then chronicles the discovery of vitamins at the beginning of the twentieth century, a story that encapsulates the rise of a scientific approach to nutrition but with surprising twists and turns.

The timely story of how the forces of change converge on a small tribe of Niaruna Indians living in the heart of the Amazon rain forest. In addition to being a prophetic commentary on emerging threats to the environment, and the troublesome encroachment of the modern world on traditional cultures, the novel is a suspenseful adventure story about two men striving to find meaning in a world not their own.

Technologically there's never been a better time to search for a new earth beyond our solar system.

Between iPods, music-blasting restaurants, earsplitting sports stadiums, and endless air and road traffic, the place for quiet in our lives grows smaller by the day. In Pursuit of Silence gives contextto our increasingly desperatesense that noise pollution is, in a very real way, an environmental catastrophe.

How big is the universe? In the early twentieth century, scientists took sides. One held that the entire universe was contained in the Milky Way galaxy. Their champion was the strong-willed astronomer Harlow Shapley. Another camp believed that the universe was so vast that the Milky Way was just one galaxy among billions—the view that would prevail, proven by the equally headstrong Edwin Hubble.

There are approximately 25,000 "city killer" asteroids in near-Earth orbit—and most are yet to be found. Small enough to evade detection, they are capable of large-scale destruction, and represent our greatest cosmic threat. But in September 2022, against all odds, NASA's Double Asteroid Redirection Test (DART) mission deliberately crashed a spacecraft into a carefully selected city killer, altering the asteroid's orbit. In How to Kill an Asteroid, award-winning science journalist Robin George Andrews reveals the development of the technology that made it possible

Super Volcanoes revels in the incomparable power of volcanic eruptions past and present, Earth-bound and otherwise, and explores how these eruptions reveal secrets about the worlds to which they belong. Science journalist and volcanologist Robin George Andrews describes the stunning ways in which volcanoes can sculpt the sea, land, and sky, and even influence the machinery that makes or breaks the existence of life.

On February 20, 1962, John Glenn became a national star. That morning at Cape Canaveral, the small-town boy from Ohio took his place atop a rocket and soared into space. The Last American Hero is a stunning examination of the layers that formed the man: a hero of the Cold War, a two-time astronaut, a veteran senator, a devoted husband and father, and much more.