Resultados para "George" en Ciencia e ingeniería

The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, authors George Lakoff and Mark Johnson explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by"—metaphors that can shape our perceptions and actions without our ever noticing them.

A toxic ideology rules the world of extreme competition and individualism. It misrepresents human nature, destroying hope and common purpose. Only a positive vision can replace it, a new story that re-engages people in politics and lights a path to a better world. George Monbiot shows how new findings in psychology, neuroscience and evolutionary biology cast human nature in a radically different light: as the supreme altruists and cooperators.

Completely revised and updated to tackle today’s issues, the 10th Anniversary Edition not only explains what framing is and how it works but also reveals why, after a brief stint of winning the framing wars in the 2008 elections, the Democrats have gone back to losing them, and what can be done about it. In this powerful new volume, George Lakoff delves into the issues that will dominate the midterm elections in 2014, the coming presidential elections, and beyond.

Surprising rules for successful monetization. In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA.

The Los Angeles Times headline screamed: Rocket Scientist Killed in Pasadena Explosion. The man known as Jack Parsons, a maverick rocketeer who helped transform a derided sci-fi plotline into actuality, was at first mourned as a scientific prodigy. But reporters soon uncovered a more shocking story: Parsons had been a devotee of the city’s occult scene.

Por primera vez desde el Neolítico tenemos la oportunidad de transformar no solo nuestro sistema alimentario, sino toda nuestra relación con la naturaleza. La agricultura y la ganadería son la principal causa de destrucción del medio ambiente en el mundo, pero apenas se habla de ello. Criticamos la expansión urbana, pero el sector 1 / 8 primario ocupa una superficie treinta veces mayor. Hemos arado, vallado y destinado al pastoreo grandes extensiones del planeta, talando bosques, extinguiendo la fauna autóctona y envenenando ríos y océanos para alimentarnos.

Homo sapiens emerged as a species about 200,000 years ago and soon—with fire, simple tools, and an egalitarian social system—we inhabited every continent. But now our infinitely elaborated tools and our highly non-egalitarian social system threaten sustainability. Many at the bottom lose the desire to live, committing suicide or succumbing to drugs, alcohol, and obesity. What is Health? explains from the bottom up—molecules to society—how we reached this point.

In Every Last Fish, Rose George takes us inside the vast legal industries that support our appetite for fish fingers and salmon sandwiches, and the equally colossal illegal fishing trade whose practices and standards are unmonitored and often dangerous. It introduces us to the men (and it is mostly men) who fish, the women (and it is mostly women) who process the flesh and strive to keep fishing communities afloat. It takes us from Alaska to Senegal, via Scotland, Norway, and Massachusetts, and from the nets on the surface to the murky depths of the sea bed.

When Judith Summers' husband and father both died within the space of two weeks, she found herself floundering. Life for her and her eight-year-old son, Joshua, seemed relentlessly bleak. Then George bounced into their lives. A loving Cavalier King Charles Spaniel with film-star looks, George reawoke their joie de vivre.

Blood carries life, yet the sight of it makes people faint. It is a life-saver, and can transmit deadly infections. It is medicine, and a commodity dearer than oil. Each of us has nine to 12 pints of it, yet many don’t know their own blood type. For all its ubiqutousness, menstruation is perhaps the single most demonized biological event. In Nine Pints, Rose George takes us from ancient practices of bloodletting to a cutting-edge trauma ward. 

Technologically there's never been a better time to search for a new earth beyond our solar system.

"Obéissance et irresponsabilité, voilà les deux Mots Magiques qui ouvriront demain le Paradis de la Civilisation des Machines. La civilisation française, héritière de la civilisation hellénique, a travaillé pendant des siècles pour former des hommes libres, c'est-à-dire pleinement responsables de leurs actes : la France refuse d'entrer dans le Paradis des Robots."

There are approximately 25,000 "city killer" asteroids in near-Earth orbit—and most are yet to be found. Small enough to evade detection, they are capable of large-scale destruction, and represent our greatest cosmic threat. But in September 2022, against all odds, NASA's Double Asteroid Redirection Test (DART) mission deliberately crashed a spacecraft into a carefully selected city killer, altering the asteroid's orbit. In How to Kill an Asteroid, award-winning science journalist Robin George Andrews reveals the development of the technology that made it possible

Super Volcanoes revels in the incomparable power of volcanic eruptions past and present, Earth-bound and otherwise, and explores how these eruptions reveal secrets about the worlds to which they belong. Science journalist and volcanologist Robin George Andrews describes the stunning ways in which volcanoes can sculpt the sea, land, and sky, and even influence the machinery that makes or breaks the existence of life. 

Between iPods, music-blasting restaurants, earsplitting sports stadiums, and endless air and road traffic, the place for quiet in our lives grows smaller by the day. In Pursuit of Silence gives contextto our increasingly desperatesense that noise pollution is, in a very real way, an environmental catastrophe.

How big is the universe? In the early twentieth century, scientists took sides. One held that the entire universe was contained in the Milky Way galaxy. Their champion was the strong-willed astronomer Harlow Shapley. Another camp believed that the universe was so vast that the Milky Way was just one galaxy among billions—the view that would prevail, proven by the equally headstrong Edwin Hubble.

On February 20, 1962, John Glenn became a national star. That morning at Cape Canaveral, the small-town boy from Ohio took his place atop a rocket and soared into space. The Last American Hero is a stunning examination of the layers that formed the man: a hero of the Cold War, a two-time astronaut, a veteran senator, a devoted husband and father, and much more.  

This audiobook specifically endeavors to demystify marketing automation, create awareness of what marketing automation is, and encourage small-scale and medium-sized enterprises to employ this great technology for their very own survival and competitive advantage.

North Georgia has more than forty lakes, and not one is natural. The state's controversial decision to dam the region's rivers for power and water supply changed the landscape forever. 

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