Resultados para "George" en Ciencia

In recent decades we have come to realize that the microbial world is hugely diverse, and can be found in the most extreme environments. Fungi, single-celled protists, bacteria, archaea, and the vast array of viruses and sub-viral particles far outnumber plants and animals. Microbes, we now know...

Completely revised and updated to tackle today’s issues, the 10th Anniversary Edition not only explains what framing is and how it works but also reveals why, after a brief stint of winning the framing wars in the 2008 elections, the Democrats have gone back to losing them, and what can be done about it. In this powerful new volume, George Lakoff delves into the issues that will dominate the midterm elections in 2014, the coming presidential elections, and beyond.

A fascinating guide to the history of drugs and medicines, the science of how they work, and the way they've shaped healthcare and society Today, drugs are a ubiquitous tool in all our lives, from the highly specialised gene therapies used to treat hitherto incurable disease to the common...

In Regenesis, George Church and science writer Ed Regis explore the possibilities of the emerging field of synthetic biology. Synthetic biology, in which living organisms are selectively altered by modifying substantial portions of their genomes, allows for the creation of entirely new species of organisms. These technologies - far from the out-of-control nightmare depicted in science fiction - have the power to improve human and animal health, increase our intelligence, enhance our memory, and even extend our life span. 

Por primera vez desde el Neolítico tenemos la oportunidad de transformar no solo nuestro sistema alimentario, sino toda nuestra relación con la naturaleza. La agricultura y la ganadería son la principal causa de destrucción del medio ambiente en el mundo, pero apenas se habla de ello. Criticamos la expansión urbana, pero el sector 1 / 8 primario ocupa una superficie treinta veces mayor. Hemos arado, vallado y destinado al pastoreo grandes extensiones del planeta, talando bosques, extinguiendo la fauna autóctona y envenenando ríos y océanos para alimentarnos.

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

A wry and thought-provoking tale about the defiant, eccentric figures obsessed with Australia's deadliest reptiles. Raymond Hoser is known as the Snakeman, a moniker he has zealously defended. As a day job, Hoser runs a business in Melbourne that offers several services. One service is snake...

This audiobook is narrated by an AI Voice. State-of-the-art voice generation technology, combined with careful human editing, has been employed in this production of "An Essay Towards A New Theory Of Vision" by George Berkeley in order to make this important text more widely accessible to modern...

The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, authors George Lakoff and Mark Johnson explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by"—metaphors that can shape our perceptions and actions without our ever noticing them.

An eye-opening exploration of blood, the lifegiving substance with the power of taboo, the value of diamonds and the promise of breakthrough science Blood carries life, yet the sight of it makes people faint. It is a life-saver, and can transmit deadly infections. It is medicine, and a commodity...

Cold-blooded, slippery, wet and strange: fish can be hard to think of as fellow animals and easier to consider as food. But what do we know of these creatures on our plates, and what do we know of how they got there? In Every Last Fish, Rose George takes us inside the vast legal industries that...

Technologically there's never been a better time to search for a new earth beyond our solar system.

50 Things to Know About Birds in Maine by author Anastasia George offers an elegant approach to finding the most beautiful and varied species of birds on the continent. Most books on birding tell you to travel to specific locations and hotspots for one or two prize species on your life list.

On February 20, 1962, John Glenn became a national star. That morning at Cape Canaveral, the small-town boy from Ohio took his place atop a rocket and soared into space. The Last American Hero is a stunning examination of the layers that formed the man: a hero of the Cold War, a two-time astronaut, a veteran senator, a devoted husband and father, and much more.  

How big is the universe? In the early twentieth century, scientists took sides. One held that the entire universe was contained in the Milky Way galaxy. Their champion was the strong-willed astronomer Harlow Shapley. Another camp believed that the universe was so vast that the Milky Way was just one galaxy among billions—the view that would prevail, proven by the equally headstrong Edwin Hubble.

“Poignant and funny…a passionate book about unconditional love and commitment.” —The Washington Post * “Captivating.” —Associated Press * “Rich with imagery…It’s impossible not to be smitten.” —Star Tribune (Minneapolis) From poet and painter Frieda Hughes, an intimate...

Between iPods, music-blasting restaurants, earsplitting sports stadiums, and endless air and road traffic, the place for quiet in our lives grows smaller by the day. In Pursuit of Silence gives contextto our increasingly desperatesense that noise pollution is, in a very real way, an environmental catastrophe.

There are approximately 25,000 "city killer" asteroids in near-Earth orbit—and most are yet to be found. Small enough to evade detection, they are capable of large-scale destruction, and represent our greatest cosmic threat. But in September 2022, against all odds, NASA's Double Asteroid Redirection Test (DART) mission deliberately crashed a spacecraft into a carefully selected city killer, altering the asteroid's orbit. In How to Kill an Asteroid, award-winning science journalist Robin George Andrews reveals the development of the technology that made it possible

Super Volcanoes revels in the incomparable power of volcanic eruptions past and present, Earth-bound and otherwise, and explores how these eruptions reveal secrets about the worlds to which they belong. Science journalist and volcanologist Robin George Andrews describes the stunning ways in which volcanoes can sculpt the sea, land, and sky, and even influence the machinery that makes or breaks the existence of life. 

Few people noticed the secret codewords used by our astronauts to describe the moon. Until now, few knew about the strange moving lights they reported. George H. Leonard, former NASA scientist, fought through the official veil of secrecy and studied thousands of NASA photographs, spoke candidly with dozens of NASA officials, and listened to hours and hours of astronauts' tapes.