Resultados para "Indigo" en Negocios y profesiones

The IndiGo Story is a fascinating analysis of the manner in which an unknown entity entered the perilous Indian sky and became its undisputed leader both in terms of market share and profitability. Lucidly written and sharply argued, this book highlights the company’s formative years as a fearless start-up and its evolution into one of India’s most game-changing, profitable brands.

The worst day of your life might be just around the corner. Are you ready? Mine came on June 10, 2017. We were on vacation in Michigan when my husband suffered a sudden cardiac arrest after a morning run. When he didn’t show up for breakfast at our inn, I called the police, and soon two squad cars roared into the driveway revealing what I feared. He had died, a witness had performed CPR, an ambulance had come quickly and a pulse had been restored after five shocks from an AED.

In 2006, IndiGo was one of the late entrants into the low-cost airline business in India. The market already had many strong players by then-several of them new-including Captain Gopinath's Air Deccan, Ajay Singh's SpiceJet, Vijay Mallya's Kingfisher Airlines and Wadia Group's GoAir. In the next...

Two facts to consider. There are over 500,000 brands in 2,000 categories worldwide. And nearly fifty million Americans left their jobs in 2021 alone. Realizing all this underscores how challenging, critical, and rare a brand is to be valued and loved by not only its customers but its employees as well. According to Barry LaBov, it comes down to just one word: Differentiation. LaBov, author of dozens of books including The Power of Differentiation, is founder of LABOV Marketing, Communications and Training.

Ya sea que sea un emprendedor en ciernes, una pequeña empresa establecida, una persona influyente en las redes sociales, un especialista en marketing de una gran corporación (o algo intermedio), la idea de ser una "marca" se considera esencial para el desarrollo de una estrategia de marketing sólida.

Before you start your business, before you spend a dime on marketing or hire another brand strategist, you need to consider something: You don’t have a brand. Everyone from aspiring entrepreneurs to seasoned business titans believes in the power of branding. But the truth is, most businesses, nonprofits, charities, and social movements aren’t brands. They are tattoos. Unlike market-driven brands, tattoos are mission-driven. And if you have a tattoo, approaching marketing from a brand mindset will prove–inevitably–unsuccessful.

Threading the Needle: A Fashion Designer’s Guide to Successfully Launching Your First Collection will also provide guidance on how to establish relationships with suppliers, manufacturers, and retailers, as well as tips for managing finances and budgeting effectively. The goal is to help you avoid common pitfalls and overcome obstacles as you launch your first collection—this book will hopefully serve as your main point of reference on your journey as you continue to make an impact on the world.