Resultados para "Introduction" en Negocios y profesiones

Capitalism For All by John Hope Bryant presents a revolutionary framework for rebuilding American prosperity through economic inclusion rather than division. As the founder and CEO of Operation HOPE, America's first nonprofit social investment banking organization, and a former vice-chairman of...

In this collection of Jeff Bezos' writings - his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas - you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.

Con esta guía invaluable, aprenderás a cultivar excelentes hábitos financieros y harás que tu dinero trabaje para ti. Comprende el panorama completo de tus finanzas con este fenómeno de ventas norteamericano y toma conciencia de todo lo que puedes lograr cuando te comprometes y pones manos...

In this new edition, Steve Bruce discusses the continuing arguments for social egalitarianism, considering issues such as gay marriage, women in combat roles, and the 2010 Equality Act to debunk contemporary arguments against parity. As gender divisions are increasingly questioned, he looks ahead to the likely consequences of this for society.

This audiobook is narrated by an AI Voice. This is the official OpenStax Introduction to Business 2e audiobook. The audiobook is produced by Audileo.com, a valued OpenStax Technology Partner. Introduction to Business 2e provides a strong, multidimensional foundation in the concepts, skills, and...

An accessible introduction to the most consequential science of modern life. University of Chicago economist Gary Becker won the Nobel Prize largely for his advancement of human capital theory—the idea that investing in a person’s knowledge and skills has a wide range of economic effects...

Digital Marketing Fundamentals is a clear, practical guide for anyone who wants to understand how digital marketing truly works—without jargon, hype, or unrealistic promises. Designed especially for beginners, this book explains the core ideas behind online visibility, audience connection, and long-term digital growth in a calm, structured, and easy-to-follow way.

The Practical Guide to Dropshipping is a clear and beginner-friendly roadmap for anyone who wants to build an online store without the burden of holding inventory. Written in a calm, supportive tone, this audiobook explains dropshipping from the ground up, helping listeners understand how online stores work, how orders flow, and what role they play as a store owner. It removes the confusion and replaces it with practical clarity, making it ideal for first-time entrepreneurs.

Napoleon. Bill Gates. George W. Bush. Osama bin Laden. Leaders and leadership are perennial topics of debate. What is leadership? How does one become a leader? Do we actually need leaders? In this Very Short Introduction, Keith Grint offers provocative answers to these questions, prompting listeners to rethink their assumptions about what leadership is. 

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Bernays (1891-1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape. Propaganda today has a negative connotation, but Bernays uses the term in a neutral sense. Writing in the 1920s, he redefined what he called the “new propaganda” as public relations—a name that has stuck ever since.

Dianetics: The Modern Science of Mental Health became an overnight publishing sensation. Immediately hitting the New York Times bestseller list and remaining there for 26 consecutive weeks, it was unquestionably the most popular book ever published on the human mind - a distinction it holds to this day. So great was the excitement that, virtually overnight, some 750 Dianetics groups sprang up across the United States generating what was, quite literally, a wildfire grass-roots movement. It also generated an unprecedented wave of popular demand for personal instruction from its author, L. Ron Hubbard.

The Untold Story of Steve Jobs's Wilderness Years—and the Creation of a Legend In 1985, Steve Jobs—the brilliant, volatile founder of Apple Computer—walked out of his company's headquarters, driven from the very corporation he had created. What happened next would transform not only his...

Includes bonus audio featuring an exclusive conversation with Naval Ravikant. Getting rich is not just about luck; happiness is not just a trait we are born with. These aspirations may seem out of reach, but building wealth and being happy are skills we can learn. So what are these skills, and...

As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

Artificial intelligence touches nearly every part of your day. While you may initially assume that technology such as smart speakers and digital assistants are the extent of it, AI has in fact rapidly become a general-purpose technology, reverberating across industries including transportation, healthcare, financial services, and many more. In our modern era, an understanding of AI and its possibilities for your organization is essential for growth and success. Artificial Intelligence Basics has arrived to equip you with a fundamental, timely grasp of AI and its impact. 

What if one simple shift could transform your results at work and in life? With Change Your Questions, Change Your Life, it can. In this updated fifth edition, Dr. Marilee Adams shows how to break free from the Judger mindset of blame and stress and move into the Learner mindset of curiosity...

The 10th-anniversary edition of the New York Times business bestseller-now updated with "Answers to Ten Questions People Ask" We attempt or avoid difficult conversations every day-whether dealing with an underperforming employee, disagreeing with a spouse, or negotiating with a client. From the...

'Innumerable gems . . . by one of the company's most astute observers' - Economist THE UNVARNISHED PICTURE OF AMAZON’S UNPRECEDENTED GROWTH AND ITS BILLIONAIRE FOUNDER, JEFF BEZOS Almost ten years ago, Bloomberg journalist Brad Stone captured the rise of Amazon in his bestseller The Everything...

The book Lifehack calls "The Bible of business and personal productivity." "A completely revised and updated edition of the blockbuster bestseller from 'the personal productivity guru'"—Fast Company Since it was first published almost fifteen years ago, David Allen’s Getting Things Done has...

Don't let public speaking anxiety or fear or a lack of self-confidence get the better of you. Speaking in public, whether it is for a company presentation or in front of a large public audience, can be a frightening experience, but with proper planning and practicing you can reduce the amount of anxiety you will experience and develop the self-confidence needed to deliver a killer talk or presentation. Perhaps you are inspired by your favorite TED speakers, and you want to understand how they prepare and plan for a talk. This audiobook will help you do just that.