Resultados para "Persuasión" en Política y ciencias sociales

Every age has its loud philosophers. In 1869 a young Prussian named Eduard von Hartmann published a thousand-page book about an invisible force he called the Unconscious—a force, he claimed, that guided everything from the growth of plants to the rise and fall of civilizations. The book sold out. It went through eleven editions in his lifetime. Educated Germans agreed that something profound had been said. Then, slowly, almost everyone forgot it. This book is not a portrait of Eduard von Hartmann.

Your argument is valid and you know it; yet once again you find yourself leaving a debate feeling defeated and embarrassed. The matter is only made worse when you realize that your defeat came at the hands of someone's abuse of logic - and that with the right skills you could have won the argument. The ability to recognize logical fallacies when they occur is an essential life skill. Mastering Logical Fallacies is the clearest, boldest, and most systematic guide to dominating the rules and tactics of successful arguments.

This gripping book traces the evolution of brainwashing from its beginnings in torture and religious conversion into the age of neuroscience and social media. When Pavlov introduced scientific approaches, his research was enthusiastically supported by Lenin and Stalin, setting the stage for major breakthroughs in tools for social, political, and religious control. 

The Rules of Persuasion not only explains exactly how persuasion works in all forms of human communication, but it also presents a clear and effective model you can use to put the elements and chemistry of persuasion to work for you in your personal and professional lives.

Just as today’s observers struggle to justify the workings of the free market in the wake of a global economic crisis, an earlier generation of economists revisited their worldviews following the Great Depression. The Great Persuasion is an intellectual history of that project. Angus Burgin traces the evolution of postwar economic thought in order to reconsider many of the most basic assumptions of our market-centered world.

Propaganda and Persuasion gives you a one-of-a-kind opportunity to explore the powerful, fascinating, and at times dangerous world of influence. Taught by Professor Dannagal G. Young of the University of Delaware, these 12 eye-opening lectures arm you with the tools of effective communication and the insight to understand—and perhaps resist—persuasion in all its forms.

In this book, renowned rhetorical scholar Robin Reames argues that, in today's polarized political climate, we should all care deeply about learning rhetoric. Drawing on examples ranging from the destructive ancient Greek demagogue Alcibiades to modern-day conspiracists like Alex Jones, Reames breaks down the major techniques of rhetoric, pulling back the curtain on how politicians, journalists, and "journalists" convince us to believe what we believe—and to talk, vote, and act accordingly.

All of us are faced countless times with the challenge of persuading others, whether we're trying to win a trivial argument with a friend or convince our coworkers about an important decision. Instead of relying on untrained instinct - and often failing as a result - we'd win more arguments if we learned the timeless art of verbal persuasion, or rhetoric.

Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams—best known as “the guy who created Dilbert”—recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.

Think Like Socrates doesn’t go into boring details and endless philosophical methodology. It provides you instead with lessons from one of the best philosophers in human history, Socrates, and keeps you hooked as you explore the fascinating techniques of the thinking genius. Socrates is often mentioned as the founder of Western philosophy. He encouraged his students to think for themselves instead of having someone provide the solution. He was an excellent communicator and questioner. He is a human worth examining.

Penguin presents the audiobook edition of Getting More by Stuart Diamond, read by Colin Mace. You're always negotiating. Whether making a business deal, talking to friends or booking a holiday, negotiation is going on. And most of us are terrible at it. Experts tell us to negotiate as if we live...

Per gli antichi le Sirene erano mostri orripilanti, per metà uccelli e per metà donne. Eppure, esse avevano qualcosa che le rendeva irresistibili: la voce, suadente e ammaliatrice. Insieme ad altre figure mitologiche a loro affini come Circe, Calipso ed Elena, le Sirene sono in questo libro le protagoniste della prima tappa di un cammino che, partendo da Omero e a Omero ritornando, si concentra sull'Atene del V secolo, la città della democrazia e della parola.

Don’t you wish you possessed the ability to convince, influence, manipulate, and persuade people to do, think, and act as you want them to? Manipulation isn’t always the negative thing it is often made out to be. Think of it as a tool that can be used to create as well as destroy. Using the powerful tips, techniques, and strategies mentioned in this audiobook, a person can become an effective influencer, manipulator, persuader, negotiator, salesperson, and orator.

In this must-have book for both new advocates and experienced trial attorneys, veteran trial lawyer John P. Blumberg shows the listener how persuasion science can lead to successful jury verdicts. Blumberg's new methodology for approaching courtroom advocacy solves the mystery of what makes certain strategies successful, and why information is accepted or rejected by jurors.

If you’re tired of being manipulated, whether you’re being tricked into doing things you don’t want, or others are taking advantage of you, there are ways to stop manipulation and persuasion in its tracks. In this book, you will get a groundwork for what different types of persuasion and manipulation might be. You will learn the process of how people use these tactics to their advantage.

From political speeches to TikTok trends, from courtroom dramas to the carefully curated campaigns of global brands, Truth & Persuasion unpacks how influence is crafted, consumed, and contested in today’s world. This is a book for anyone who’s ever wondered why some ideas stick, why certain voices dominate, or how we can cut through the noise to find clarity in an age of viral content and endless opinions.

In The Populist Persuasion, the distinguished historian Michael Kazin guides listeners through the expressions of conflict between powerful elites and "the people" that have run through our civic life, filling it with discord and meaning from the birth of the United States until the present day.

The principles presented in this book are a very valuable sum of the practical and scientific knowledge that the human being uses to dominate others, through persuasion, in all aspects of life: the producer of the favorite program, the car salesman, the presidential candidate, the crying little girl, the elementary teacher, and even our mother use some of these principles without knowing it. Only a few privileged people knew them formally to dominate the will of others; now you also have the power in your hands.

On les appelle spin doctors, génies du faire croire, persuadeurs clandestins ou ingénieurs des âmes. Publicitaires, communicants, cinéastes ou propagandistes politiques, ces hommes ont en commun d’être passés maîtres dans l’art de la manipulation de masse. Ils bouleversent les règles du jeu politique, font et défont des élections, fabriquent le consentement, défendent les intérêts d’industries polluantes, influencent à leur insu le comportement de millions d’individus.

Rediscover the art of Christian persuasion in an age of increasing unreason. For many Christians who've tried their hands at evangelism or have had to defend their faith, it can feel like doing PR work for God—limiting ourselves to a series of strategies and tactics. In The Faithful Apologist...