Resultados para "Persuasión" en Política y ciencias sociales

This gripping book traces the evolution of brainwashing from its beginnings in torture and religious conversion into the age of neuroscience and social media. When Pavlov introduced scientific approaches, his research was enthusiastically supported by Lenin and Stalin, setting the stage for major breakthroughs in tools for social, political, and religious control. 

All of us are faced countless times with the challenge of persuading others, whether we're trying to win a trivial argument with a friend or convince our coworkers about an important decision. Instead of relying on untrained instinct - and often failing as a result - we'd win more arguments if we learned the timeless art of verbal persuasion, or rhetoric.

Every age has its loud philosophers. In 1869 a young Prussian named Eduard von Hartmann published a thousand-page book about an invisible force he called the Unconscious—a force, he claimed, that guided everything from the growth of plants to the rise and fall of civilizations. The book sold out. It went through eleven editions in his lifetime. Educated Germans agreed that something profound had been said. Then, slowly, almost everyone forgot it. This book is not a portrait of Eduard von Hartmann.

Think Like Socrates doesn’t go into boring details and endless philosophical methodology. It provides you instead with lessons from one of the best philosophers in human history, Socrates, and keeps you hooked as you explore the fascinating techniques of the thinking genius. Socrates is often mentioned as the founder of Western philosophy. He encouraged his students to think for themselves instead of having someone provide the solution. He was an excellent communicator and questioner. He is a human worth examining.

This book will help you save time, energy, and money as it gives you all the most important techniques and strategies for you to influence, persuade, and seduce the whole world.

In The Populist Persuasion, the distinguished historian Michael Kazin guides listeners through the expressions of conflict between powerful elites and "the people" that have run through our civic life, filling it with discord and meaning from the birth of the United States until the present day.

Just as today’s observers struggle to justify the workings of the free market in the wake of a global economic crisis, an earlier generation of economists revisited their worldviews following the Great Depression. The Great Persuasion is an intellectual history of that project. Angus Burgin traces the evolution of postwar economic thought in order to reconsider many of the most basic assumptions of our market-centered world.

The Rules of Persuasion not only explains exactly how persuasion works in all forms of human communication, but it also presents a clear and effective model you can use to put the elements and chemistry of persuasion to work for you in your personal and professional lives.

Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams—best known as “the guy who created Dilbert”—recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.

Propaganda and Persuasion gives you a one-of-a-kind opportunity to explore the powerful, fascinating, and at times dangerous world of influence. Taught by Professor Dannagal G. Young of the University of Delaware, these 12 eye-opening lectures arm you with the tools of effective communication and the insight to understand—and perhaps resist—persuasion in all its forms.

Prosegui a tuo rischio e pericolo: una volta imparate queste tecniche, non si può più tornare indietro... Prova a rispondere a questa domanda: immagina di avere il potere di controllare e manipolare CHIUNQUE tu voglia. Come ti sentiresti? Beh... l'obiettivo di questo libro è esattamente quello di darti una serie di idee, tecniche, strategie che potrai usare immediatamente per controllare la mente delle persone. È veramente possibile influenzare gli altri, indirizzare i loro pensieri, controllare i loro comportamenti, senza venire scoperti? Sì, entro certi limiti, è possibile.

Master historical tactics of persuasion to sharpen your communication skills and decode the modern battle for truth. Perfect for an intellectually stimulating commute, this deep dive explores how public speaking transformed from a desperate civic necessity in ancient Athens into the ultimate...

¿Alguna vez te has preguntado por qué ciertas personas logran imponer su voluntad y persuadir a las masas sin apenas alzar la voz? El Príncipe de Niccolò Machiavelli es mucho más que un manual político; es un estudio profundo sobre la influencia, la persuasión y la naturaleza humana. Escrito en el siglo XVI, este clásico revela los mecanismos psicológicos que permiten a un individuo ascender al poder y mantenerse en él.

In this book, renowned rhetorical scholar Robin Reames argues that, in today's polarized political climate, we should all care deeply about learning rhetoric. Drawing on examples ranging from the destructive ancient Greek demagogue Alcibiades to modern-day conspiracists like Alex Jones, Reames breaks down the major techniques of rhetoric, pulling back the curtain on how politicians, journalists, and "journalists" convince us to believe what we believe—and to talk, vote, and act accordingly.

The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture. Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely entertaining — and eye-opening —...

Per gli antichi le Sirene erano mostri orripilanti, per metà uccelli e per metà donne. Eppure, esse avevano qualcosa che le rendeva irresistibili: la voce, suadente e ammaliatrice. Insieme ad altre figure mitologiche a loro affini come Circe, Calipso ed Elena, le Sirene sono in questo libro le protagoniste della prima tappa di un cammino che, partendo da Omero e a Omero ritornando, si concentra sull'Atene del V secolo, la città della democrazia e della parola.

Your argument is valid and you know it; yet once again you find yourself leaving a debate feeling defeated and embarrassed. The matter is only made worse when you realize that your defeat came at the hands of someone's abuse of logic - and that with the right skills you could have won the argument. The ability to recognize logical fallacies when they occur is an essential life skill. Mastering Logical Fallacies is the clearest, boldest, and most systematic guide to dominating the rules and tactics of successful arguments.

Don’t you wish you possessed the ability to convince, influence, manipulate, and persuade people to do, think, and act as you want them to? Manipulation isn’t always the negative thing it is often made out to be. Think of it as a tool that can be used to create as well as destroy. Using the powerful tips, techniques, and strategies mentioned in this audiobook, a person can become an effective influencer, manipulator, persuader, negotiator, salesperson, and orator.

In this must-have book for both new advocates and experienced trial attorneys, veteran trial lawyer John P. Blumberg shows the listener how persuasion science can lead to successful jury verdicts. Blumberg's new methodology for approaching courtroom advocacy solves the mystery of what makes certain strategies successful, and why information is accepted or rejected by jurors.

Trasforma ogni conflitto verbale in un accordo costruttivo unendo logica ferrea, retorica e ascolto attivo. Perfetto da ascoltare durante il tragitto verso il lavoro o prima di una riunione decisiva, questo manuale pratico ti offre gli strumenti per farti valere senza alzare la voce. Imparerai a...