Resultados para "Persuasión" en Política y gobierno

This gripping book traces the evolution of brainwashing from its beginnings in torture and religious conversion into the age of neuroscience and social media. When Pavlov introduced scientific approaches, his research was enthusiastically supported by Lenin and Stalin, setting the stage for major breakthroughs in tools for social, political, and religious control.

Just as today’s observers struggle to justify the workings of the free market in the wake of a global economic crisis, an earlier generation of economists revisited their worldviews following the Great Depression. The Great Persuasion is an intellectual history of that project. Angus Burgin traces the evolution of postwar economic thought in order to reconsider many of the most basic assumptions of our market-centered world.

Propaganda and Persuasion gives you a one-of-a-kind opportunity to explore the powerful, fascinating, and at times dangerous world of influence. Taught by Professor Dannagal G. Young of the University of Delaware, these 12 eye-opening lectures arm you with the tools of effective communication and the insight to understand—and perhaps resist—persuasion in all its forms.

Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams—best known as “the guy who created Dilbert”—recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.

In this book, renowned rhetorical scholar Robin Reames argues that, in today's polarized political climate, we should all care deeply about learning rhetoric. Drawing on examples ranging from the destructive ancient Greek demagogue Alcibiades to modern-day conspiracists like Alex Jones, Reames breaks down the major techniques of rhetoric, pulling back the curtain on how politicians, journalists, and "journalists" convince us to believe what we believe—and to talk, vote, and act accordingly.

In The Populist Persuasion, the distinguished historian Michael Kazin guides listeners through the expressions of conflict between powerful elites and "the people" that have run through our civic life, filling it with discord and meaning from the birth of the United States until the present day.

The principles presented in this book are a very valuable sum of the practical and scientific knowledge that the human being uses to dominate others, through persuasion, in all aspects of life: the producer of the favorite program, the car salesman, the presidential candidate, the crying little girl, the elementary teacher, and even our mother use some of these principles without knowing it. Only a few privileged people knew them formally to dominate the will of others; now you also have the power in your hands.

On les appelle spin doctors, génies du faire croire, persuadeurs clandestins ou ingénieurs des âmes. Publicitaires, communicants, cinéastes ou propagandistes politiques, ces hommes ont en commun d’être passés maîtres dans l’art de la manipulation de masse. Ils bouleversent les règles du jeu politique, font et défont des élections, fabriquent le consentement, défendent les intérêts d’industries polluantes, influencent à leur insu le comportement de millions d’individus.

What is emotional intelligence? Does it help us make better, more rational decisions? Can we resist sales tactics and do the math, or do we jump in on emotional trends? Those are some of the things we will discuss here. Other things that will rise to the surface are things like the mind of a psychopath, sinister tactics governments use to spread propaganda through the news, and how we can detect lies and manipulation faster.

'It's rare to find a book that is not only intensely personal but deeply practical. Julian Fisher has somehow pulled it off, in this fascinating and engaging guide to the art of influence. Think Like a Spy is a fantastic read, full of eye-opening espionage tradecraft as well as insightful tips...

From politics and religion to workplace negotiations, ace the high-stakes conversations in your life with this indispensable guide from a persuasion expert. In our current political climate, it seems impossible to have a reasonable conversation with anyone who has a different opinion. Whether...