Resultados para "Ray" en Redacción y publicación

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

Una guida pratica per utilizzare al meglio le strategie del Growth Hacking per le tue attività di Copywriting. Il Growth Hacking Copywriting è una disciplina emergente che utilizza i concetti e gli strumenti del Growth Hacking per il Copywriting. Utilizzare il Growth Hacking Copywriting significa quindi scrivere testi e adattarli al web sfruttando le strategie di marketing digitale e gli strumenti più innovativi per far crescere il più velocemente possibile un'impresa grazie all'acquisizione e al coinvolgimento di un maggior numero di clienti.

I wrote The Power of Writing Well to address everything managers, leaders, engineers, scientists, and others need to be better senders and receivers, not to cover everything they need to know about the language or to be the perfect sender or receiver; nobody is.

Why has punditry overtaken news, with so many media outlets pushing partisan agendas instead of information? Comedian Stephen Colbert's catchword "truthiness" has captured something essential about our age: that people are more comfortable with ideas that feel true, even if the evidence for those beliefs is thin.

You need two things to write great stories. Craft. And magic--real magic, meaning access to the mysterium. Are you called to write? Do you have stories that need to be told? Do you feel the magic in great writing and desire to harness that same power and energy? Do you re-read what you've written and wish it were more shiny? Do you worry that you should have studied writing with better teachers? If this is what you feel, then we offer you "Craft and Current," everything you need in one neat package about the size of a bank bag--affordable, accessible, activating, altering.

What makes a fantasy fantastic? Magic, of course! Whether it’s unearthly beasts, scheming sorcerers, legendary swords, or locales that defy logic and physics, a compelling fantasy story needs magical elements. The tricky part is that in order for the story to work, you have to get your reader or player to believe the unbelievable. The Kobold Guide to Magic takes you behind the scenes to learn the secrets of designing and writing about magic from 20 top fantasy authors and game designers.

From the Pulitzer Prize–winning New York Times reporter who first exposed the roots of the opioid epidemic and the secretive world of the Sackler family behind Purdue Pharma, Pain Killer is the celebrated landmark story of corporate greed and government negligence that inspired an upcoming...