Resultados para "Sophie" en Marketing y ventas

If you’re a coach, author or entrepreneur and you hate marketing, this book is for you. If you’ve ever thought “I just want to focus on my clients and not have to do marketing and sales!” you’re in the right place! As a mission-driven entrepreneur, how do you attract clients without using uncomfortable marketing tactics? This book helps you center your marketing around your mission, so you don’t have to promote yourself or chase clients ever again. When your mission is center stage, you don’t need the spotlight on you to gain visibility.

Combining the most essential theories and offering a global range of cases and practitioner insights, Fundamentals of Marketing is the most relevant, concise guide to marketing. Based on the best-selling Marketing by Baines, Fill, Rosengren and Antonetti, this book will take you on a journey from the traditional marketing mix to the cutting-edge trends of the discipline such as sustainability, ethics, and digitalization.

Digital influencing is one of the most exciting and disruptive new industries, forecast to be worth over £10bn by 2020, but those charged with making this an effective part of their digital strategy rarely understand how this emergent industry works. When it comes to online growth, digital influencers are now consistently outperforming traditional media and brand advertising, even if much of what they do remains a mystery to many people. Sara McCorquodale is the UK's leading authority on the influencer space, and this new book demystifies exactly how digital influence works. 

Like it or not, everyone has a brand.Your brand is a fancy way of saying what you're known for. Essentially, it's what people say about you when you're not in the room. Whether you're a founder, a senior exec, or just starting out in your career, From Unknown to Unforgettable will show you exactly what you need to build a personal brand that goes beyond the bio.

Some people are born with a natural 'go-get-'em' approach. For most of us, however, selling does not come naturally. This book demystifies the art of getting people to buy - whether it is as simple as convincing your friends to agree to your restaurant recommendation, or as complex as getting people to buy your million- dollar proposal at work. The book is a toolkit for self-exploration, analysis, learning and action plan development framed in a 5-week programme for building your unique sales self.