Resultados para "The Future" en Marketing y ventas

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Step into the future of earnings with The Premier AI Duo—two guides to boost income and streamline work using AI. With "Unleashing the Millionaire Power of ChatGPT" and "The Ultimate ChatGPT and DALL·E Side Hustle Bible," discover side hustles, improve workflow, and create income streams—no tech skills needed!

What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by AI. No problem." Upon hearing that astonishing statement, the authors began a journey of discovery to understand what the transition to an AI first world would mean.

Google and Facebook changed our way of life. With this transformation, they unleashed a wave of disruption that handed unprecedented power to Big Advertising. Consumers paid the price as their lives were interrupted and intruded upon in ever-more invasive attempts to sway opinion and drive sales.

In The Future of Community, a team of Web3 visionaries and tech-savvy executives delivers a groundbreaking new take on the seismic impact Web3 is having—and will continue to have—on our technological and social landscapes. The authors discuss why Web3 really is the "next big thing" to shape our digital and offline futures and how it will transform the world.

A start-up comes to market with a new product. Using cost-effective digital marketing, they get their solution in front of those customers. Growth happens exponentially. VCs and the media pile in. Then growth slows. Eventually, the whole thing peters out, usually three years from launch. How do you prevent this from happening to your start-up? Future Demand explores the realities of how start-ups grow beyond their eager early users, providing evidence and insight into how to build your brand among the much larger group of customers who’ll buy from you in the future.

Eswar Prasad explains the world of finance is at the threshold of major disruption that will affect corporations, bankers, states, and indeed all of us. The transformation of money will fundamentally rewrite how ordinary people live. Above all, Prasad foresees the end of physical cash. The driving force won't be phones or credit cards but rather central banks, spurred by the emergence of cryptocurrencies to develop their own, more stable digital currencies.

A step-by-step guide to reinventing youAre you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to reinvent yourself professionally.

Experiencia del cliente impulsada por IA: el futuro de la excelencia en el centro de llamadas. Una guía completa para operaciones de alto rendimiento. Hace treinta años, el servicio al cliente priorizaba la velocidad y la eficiencia sobre la satisfacción y la empatía. Con el tiempo, observé y lideré su evolución de un centro de costos a una ventaja estratégica en empresas grandes y pequeñas.

Me 2.0 shows job seekers and established professionals alike how to leverage the power of online media for personal empowerment and career success. There is no job security anymore, which means that the way we manage our careers has forever changed. Now everyone in the world is your competition, and the single greatest differentiator you have is your personal brand. With social media tools, blogs, and mobile applications, there are endless opportunities to become known and connect with other people.

During the Global Financial Crisis in 2008, our financial infrastructure failed. Governments bailed out the very institutions that let the economy down. This episode spurred a serious rethink of our financial system. In DeFi and the Future of Finance, Campbell R. Harvey, Ashwin Ramachandran, and Joey Santoro introduce the new world of decen­tralized finance. The book argues that the current financial landscape is ripe for dis­ruption and we are seeing, in real time, the reinvention of finance.

Are you ready to skyrocket your business growth and attract more leads and sales without breaking the bank? Look no further! The Greatest Podcast Marketing Book Ever Written is your ultimate guide to mastering the art of podcast guest marketing.

Are you ready to skyrocket your business growth and attract more leads and sales without breaking the bank? Look no further! The Greatest Podcast Marketing Book Ever Written is your ultimate guide to mastering the art of podcast guest marketing.

Rethink your business model to incorporate the power of "user" experiences. What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others.

You've probably heard that the metaverse—a word that seemingly went from nonexistent to everywhere—is the next big thing in technology. What is it? Written by a leading futurist, Metaverse For Dummies unravels the mysteries of the metaverse, for the curious and for anyone looking to get in on the ground floor. Discover how to carve out your niche in the metaverse with easy-to-understand breakdowns of the major technologies and platforms, a guide to doing business in the metaverse, and explorations of what meta means for sports, education, and just about every other area of life.

Technology guru Ray Wang shows how organizations can surf the waves of change—how they can keep their promises. Current trends, when taken seriously, require a new way of thinking about business that includes five key areas: 1. Consumerization of technology and the new C-suite; 2. Data's influence in driving decisions; 3. Digital marketing transformation; 4. The future of work; and 5. Matrix commerce.

Questo audiolibro affronta, in un viaggio ironico e mai banale, l'evoluzione del comportamento dei clienti, attraverso storie, visioni e strategie di retail marketing. Un viaggio dentro un mondo articolato e multidisciplinare che non ha mai smesso di mettersi in discussione e di interrogarsi sul proprio futuro. Un mondo fatto di sognatori e visionari, di adulti che non hanno mai rinunciato al proprio sguardo da bambino e che continuano a osservare il mondo con curiosità e stupore. Persone che non si accontentano, che osano andare oltre l'ordinario e cavalcare l'onda del cambiamento.

What do Disney, Bollywood, and "the Batkid" teach us about how to create celebrity experiences for our audiences? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing?

The digital revolution poses a mortal threat to the major creative industries - music, publishing, television, and the movies. The ease with which digital files can be copied and distributed has unleashed a wave of piracy with disastrous effects on revenue. Cheap, easy self-publishing is eroding the position of these gatekeepers and guardians of culture. Does this revolution herald the collapse of culture, as some claim? In Digital Renaissance, Joel Waldfogel argues that digital technology is enabling a new golden age of popular culture, a veritable digital renaissance.

Marketers are faced with a stark and challenging dilemma: Customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, customer data platforms have come to the fore. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP, so you can learn how to steer your firm toward the future of personalization.