Resultados para "The Game" en Marketing y ventas

In The Invisible Game: The Secrets and the Science of Winning Minds and Winning Deals, neuroscientist Kai-Markus Mueller and sales professional Gabriele Rehbock deliver a hands-on guide to the hidden dynamics that influence the outcomes of most business deals. In plain English, the book unpacks recently discovered insights from psychology, behavioral economics, and neuroscience, and explains how to apply them to your advantage in real-life business situations.

Decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with games. Perfect for marketing strategists, brand managers, and chief marketing officers, Get in the Game will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.

Google is not only the number one search engine in the world, it is also the number one website in the world. Only five percent of site visitors search past the first page of Google, so if you're not in those top 10 results, you are essentially invisible. Winning the Game of Googleopoly is the ultimate road map to page-one domination (POD).

Imagine a world where you are offered every job you seek; every business venture you undertake is successful; and every potential customer you approach buys your product. Now imagine that all of this can be achieved ethically and honestly. All you need is the help of one battle-tested guide, The Influence Game. Former Washington, DC lobbyist Stephanie Vance dispenses everything she's learned about effective (and, believe it or not, honest) persuasion.

Stuck in a "win-win versus win-lose" mind-set, most negotiators focus on the face-to-face process at the table. David Lax and James Sebenius urge bargainers to look beyond tactics at the table. Persuasive tactics are only the "first dimension" of the authors' path-breaking approach, developed from their decades of doing deals and analyzing great dealmakers.

The launch of ChatGPT in November 2022 threw the entire business world into disarray. Not many businesses were prepared for a technological shift that was so sudden and drastic. Moreover, similar to the early days of the World Wide Web, the Artificial Intelligence revolution also comes with a fair share of hype. The overwhelming developments in the field of Artificial Intelligence, coupled with the mushrooming of AI firms, tools, and platforms, are enough to baffle even the most astute marketing managers.

Aashish Chopra's first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This is a one-stop super-guide to viral video marketing.

Whether you are a lifelong gamer, a curious Fortnite parent, or a businessperson seeking to understand the marketing opportunities of this multibillion-dollar phenomenon, The Book of Esports charts the rise of this exciting new industry, for the first time ever crafting a comprehensive overview of esports and its implications for human competition - and even the future of humanity itself.

When we make decisions we like to think we weigh the options carefully, look at all the possibilities, and make the best choice based on a rational examination of the facts. But in truth, much of our decision making happens on a subconscious level based on feelings we might not even be aware of. By observing and predicting human behavior, we can learn to react and direct behavior in others with the right kinds of words and body language. If you want to learn how to convince people to buy your product, contribute to your cause, or vote for your candidate, this book has the answers.

Revenue Disruption delivers bold new strategies to transform corporate revenue performance and ignite outsized revenue growth. Today's predominant sales and marketing model is at best obsolete and at worst totally dysfunctional. This audiobook offers a completely new operating methodology based on a sales and marketing approach that recognizes the global technological, cultural, and media changes that have forever transformed the process of buying and selling.

This audiobook is about developing winners - providing salespeople with the secrets sports professionals have used over the years to help them win in highly competitive environments. For example, most top golf pros are all virtually equal skill-wise - you couldn’t pass a sliver of paper between their ability, yet only one of them can win each week. Only one can triumph. So what is it that separates them - if not their skills? The answer to this question is as simple as it is profound; it’s all about how they think!

このオーディオブックは元MACLIFE編集長高木利弘氏がスティーブ・ジョブズの亡き後、追悼の意味も込めて日本でジョブズやアップルに深く係わり影響を受けた人達に、様々なテーマでお話しを聞いていきます。第3回目はタワーをはじめシーマンなどのユニークなゲームの数々を作った斉藤由多加氏と、ゲームクリエイターの視点から、開発したゲームのエピソードや、MacとApple IIのソフトにまつわる話を収録しています。また本の取材のため、スティーブ・ウォズニアックなどアップルに係わる人々にインタビューした際の印象にまで話しは及んでいます。(C) Pamlink Corp.

In Winning the Staffing Sales Game, staffing sales expert Tom Erb explains why selling has become increasingly difficult—and what you can do about it. Drawing on decades of experience in the staffing industry, Tom reveals the common mistakes that most staffing sales reps are making today. More importantly, he introduces a systematic, proven sales process designed specifically for the modern staffing environment.

Rob has come up with 3 1/2 Laws that will enhance your network marketing skills to increase sales, revolutionize your relationships and build a referral engine. The top inventors, visionaries and mavericks all used networking to launch and leverage their companies.

Real estate wholesaling is not only the fastest and easiest way to get started in real estate investing; it is the fastest path to becoming a real estate millionaire as well. This book is the field manual that contains the strategies James Hodges used to go from making $17,000 per year as a personal trainer to making $1.1 million dollars in his first 12 months as a real estate wholesaler and has now used to help hundreds of investors launch and scale their own wholesaling businesses as well.

In The Game Changing Attorney, marketing expert Michael Mogill takes you through the process of creating powerful visual content that connects emotionally with potential clients. You'll learn the value of differentiation and storytelling, while unlocking the keys to landing the best clients and highest-value cases.

In this book, Krista Mashore will share the specific techniques and strategies she used to build a coaching business from zero to over $1 million per month in just 4 ½ years.

The Rich Game: How to Win Big in Business is an essential guide for aspiring entrepreneurs and seasoned business professionals alike, offering a comprehensive roadmap to achieving success in today’s competitive marketplace. Through a deep exploration of the fundamental principles that define high-performing businesses, this book reveals the winning strategies, mindsets, and practices that separate the wealthy from the rest.

Bellaria Jimenez and John F. Bucsek are highly accredited Certified Financial Planners, with awards and accolades that make them experts in their field. They’ve been consulting for 20 years.

If you want a behind-the-scenes exclusive story of the car business, then this book is for you! Learn how Charles Cannon came up in the car business and his very own rules to the game. Charles Cannon started out as a car salesperson practically on a whim. The “green pea” in the dealership mirrored the successful salespeople around him and learned the habits to get him to the top. His story was not without obstacles, and you’ll get the inside scoop on how he overcame every barrier. You don’t have to be in car sales to appreciate the lessons Charles shares with listeners.