Resultados para "the story of the story" en Negocios y profesiones

How do you value your private data? What about your job? The truth is someone is selling your data, and your job may be among the countless others being lost to AI at record rates. Because of this abuse of technology among many others, most people have lost all agency over their technology, devices, and information. But technologist William Welser IV has a plan to help us regain control. Enter The Story Economy, a guide that provides fresh purchasing power in a world where opportunity feels harder and harder to grasp.

Think about someone who loves Patagonia. Imagine the person who brought their Beyond Meat burgers to the BBQ. Who can only be found behind the wheel of a Porsche? People don't just buy brands. They use them to tell stories about who they are: stories about their passion for the outdoors, their concern for animal welfare, and their love for design. Stories about identity are the currency of the narrative economy—and the brands that design for the story-driven mind will thrive in it.

In Magnetic Story Selling, Russell Brunson and Dan Kennedy pull back the curtain on the science of storytelling in marketing and sales, revealing their proven frameworks for crafting stories that captivate audiences, build authority, and drive massive sales. This book combines exclusive, never-before-released transcripts and presentations from two of the most influential marketers of all time, along with modern strategies for digital storytelling that convert like wildfire.

Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons animator and story artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. The Best Story Wins retells the "Hero's Journey" story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!

In The Startup Story: An Entrepreneur's Journey from Idea to Exit, renowned serial entrepreneur Martin Warner takes a fledgling company all the way from zero to hero, selling it for $50 million after a mere seventeen months. It's a memoir of whirlwind entrepreneurial success, a nonfiction narrative that puts the listener in the CEO's seat, giving the feel of what it's really like to steer a company around the toughest of tracks and come out with a massive payday.

For years, Marianne Williamson has been offering weekly lectures based on A Course in Miracles. These lectures are profound, insightful, and compelling, with an always-relevant message. Recorded live in Los Angeles, BetterListen! is delighted to offer you the opportunity to partake in the wisdom of Marianne Williamson and the Course in Miracles by making these lectures available as MP3 downloads. Recorded live on January 23, 2012 in Los Angeles.

Our lives are defined by the stories we tell ourselves, but those stories aren't always true. Narratives that are based on outdated or irrelevant information can run (or ruin) our lives for years, even if those stories are wildly different from the objective reality that formed them.

Paul thought he was on his way. From a small-town Connecticut kid to the most prestigious consulting firm in the world, he had everything he thought he wanted. Yet he decided to walk away and embark on the "real work" of his life—finding the things that matter and daring to create a life to make them happen. This Pathless Path is about finding yourself in the wrong life, and the real work of figuring out how to live.

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of "Crush It!" and "The Thank You Economy" with a fresh spin, "Jab, Jab, Jab, Right Hook" is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"—their next sale or campaign that's going to knock out the competition.

Cheap. It's a dirty word laden with negative meanings. It is also the story of Lauren Weber's life. As a child, she resented her father for keeping the heat at 50 degrees through the frigid winters and rarely using his car's turn signals - to keep them from burning out. But as an adult, she found herself walking 30 blocks to save $2 on subway fare. In Cheap We Trust teases out the meanings of cheapness and examines the wisdom and pleasures of not spending every last penny.

The story the Vanguard Group as told by its founder, legendary investor John C. Bogle, Stay the Course traces the history of Vanguard - the largest mutual fund organization on Earth. An engaging blend of company history, investment perspective, and personal memoir, this book provides a fascinating look into the mind of an extraordinary man and the company he created.

In Story: The Currency of Influence, Jon Timothy Newsome reveals why storytelling isn’t just another corporate buzzword; it’s the currency of influence that separates mediocrity from excellence. While your competition is Googling “storytelling tips” and drowning in superficial techniques, you’ll be mastering science-backed mechanisms that move decision-makers to act. This isn’t about quick fixes; it’s about understanding the biological framework that makes humans respond to stories.

In January 1959, Berry Gordy borrowed $800 from his family and founded the Detroit-based record company that in less than a decade was to become the largest Black-owned business in the United States. It also became one of the most productive and influential producers of popular music anywhere in the world. The Story of Motown is the story of Berry Gordy's triumph over powerful, established financial interests, entrenched popular taste, bigotry, and racism.

In this audiobook, you will learn all about how to build a successful brand. You will discover how to effectively market your brand online. It would show you techniques on how to keep ahead of the game by showing you how to integrate online marketing into your overall marketing strategy.

Great stories are more like a movie than a report. Like a good movie, they are crafted to stimulate an emotional as well as a logical response. They are engaging and effective because they activate the listener's imagination.

Some ideas are bigger than others, and the Master Idea - your company's purpose - is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, The Story of Purpose details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line.

Read by the author. When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . . Since the original publication of Building a StoryBrand, over one million business leaders have...

Building a brand and growing a business can be expensive and time-consuming. But you have a key advantage and secret strategy, one that will set you apart no matter your industry, product, or company size. You have a story, and it’s one of your most valuable assets. In Founder Brand, marketing expert Dave Gerhardt reveals how to build your brand by positioning yourself as the story, heart, and soul of your business. This is a tactical guidebook that first shows you how to tell your story, then how to put your story to use as a marketing strategy.

The Richest Man in Babylon, based on “Babylonian parables”, has been hailed as the greatest of all inspirational works on the subject of thrift, financial planning, and personal wealth. In simple language, these fascinating and informative stories set you on a sure path to prosperity and its accompanying joys. A celebrated best seller, it offers an understanding and a solution to your personal financial problem. Revealed inside are the secrets to acquiring money, keeping money, and making money earn more money.

The World's Most Prestigious Prize: The Inside Story of the Nobel Peace Prize is a fascinating, insider account of the Nobel Peace Prize. Drawing on unprecedented access to the Norwegian Nobel Institute's vast archive, it offers a gripping account of the founding of the prize, as well as its highs and lows, triumphs and disasters, over the last 120 years. But more than that, the book also draws on the author's unique insight during his 25 years as director of the Norwegian Nobel Institute and secretary of the Norwegian Nobel Committee.