Resultados para "the story of the story" en Gestión y liderazgo

Whole Foods Market's cofounder and CEO for forty-four years, John Mackey offers an intimate and provocative account of the rise of this iconic company and the personal and spiritual journey that inspired its remarkable impact.

In Story: The Currency of Influence, Jon Timothy Newsome reveals why storytelling isn’t just another corporate buzzword; it’s the currency of influence that separates mediocrity from excellence. While your competition is Googling “storytelling tips” and drowning in superficial techniques, you’ll be mastering science-backed mechanisms that move decision-makers to act. This isn’t about quick fixes; it’s about understanding the biological framework that makes humans respond to stories.

Today's most successful businesses are storydoers. They create products and services that, from the very beginning, are manifestations of an authentic and meaningful story - one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companie - from small start-ups to global conglomerates - organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing).

The IndiGo Story is a fascinating analysis of the manner in which an unknown entity entered the perilous Indian sky and became its undisputed leader both in terms of market share and profitability. Lucidly written and sharply argued, this book highlights the company’s formative years as a fearless start-up and its evolution into one of India’s most game-changing, profitable brands.

In The Startup Story: An Entrepreneur's Journey from Idea to Exit, renowned serial entrepreneur Martin Warner takes a fledgling company all the way from zero to hero, selling it for $50 million after a mere seventeen months. It's a memoir of whirlwind entrepreneurial success, a nonfiction narrative that puts the listener in the CEO's seat, giving the feel of what it's really like to steer a company around the toughest of tracks and come out with a massive payday.

Bombardier was under attach again. This time, the flack was coming from the president of Berlin-based Adtranz, the rail equipment subsidiary of DaimlerChrysler AG. In 1999, he traveled to Toronto and made a speech in which he warned that Adtranz was coming to challenge Montreal-based Bombardier on its home turf of North America. His motive was retaliation: He did not like Bombardier's invasion of Adtranz's European markets. So he was going to put the upstart from the hinterlands in its place.

Renowned international speaker and human resources thought leader Pat Wadors delivers a powerful discussion of the lessons we can draw from some of the most well-known stories in the world. In each chapter, she introduces a different fable or folktale and reflects on the "moral of the story" and how we can apply it to help us meet contemporary challenges at work and in life. You'll discover the power of storytelling as you inspire, motivate, and drive positive change in yourself and the people around you.

In this social-media frenzied world every individual and company needs a CSO - a Chief Story Officer. People and companies today are losing their ability to connect with others in meaningful, authentic ways. Visit any shopping mall, college campus, or city park, and what do you see? People are focused on their smartphones. They are zombies walking around with their heads down, staring at their screens, bumping into other zombies, but never engaging in conversation.

GameStop Corp. is the world's largest video game and related merchandise retailer by the sheer number of its retail stores. GameStop had a relatively humble beginning in contrast to its place on the Fortune 500 list for the past few years. The company was founded in the latter months of 1982 by James B. McCurry and Gary M. Kusin and started functioning from a regional mall in Dallas, Texas. McCurry and Kusin went to Harvard Business School together, where they developed a friendship that made them stand out from their classmates.

“One of the 12 best business books of all time…. Timeless principles of empowering leadership.” – USA Today "The best how-to manual anywhere for managers on delegating, training, and driving flawless execution.” —FORTUNE Marquet was a Naval Academy graduate and an experienced officer...

Do you want a new story? Most of us do. We are all looking to shift the stories in our lives. But the question remains: How? This book is the how. A result of thousands of hours of research from the best minds in the field of human potential, Live the Best Story of Your Life harnesses the power of your personal story and provides a guide to creating positive shifts in any area of your life.

Lew Frankfort knew nothing about fashion when he became assistant to the founder of Coach. By the time he left, Frankfort had spent twenty-nine years as CEO, growing Coach from a scrappy maker of leather bags with a small cult following to a beloved lifestyle brand. Along the way, Coach created a new market segment—accessible luxury—that redefined an industry. In Bag Man, Frankfort explains how he built a business that challenged conventions, grew it 1000%, and became recognized as one of the world's best CEOs.

While many entrepreneurs and innovators have brilliant ideas, they desperately need the skills to successfully articulate their vision to investors, prospective customers, employees, and stakeholders. In this informative and empowering book, David Riemer breaks down the storytelling clutter so you can gain the attention you need to succeed. If you have a groundbreaking invention in mind or have a plan to solve worldwide problems, Get Your Startup Story Straight is the tool you need to create better customer-focused solutions, motivate more backers, and dominate in the market.

In this groundbreaking work, René Schröder uncovers the hidden reefs and currents that organizations often overlook on their journey to agility. With over two decades of experience in agile transformation, he draws a map of the most common mistakes and shows you how to avoid them. This book is not a theoretical guide - it's a practical, real-life guide that walks you through the real challenges and opportunities of agility.

Imagine que está a navegar em alto mar, que o horizonte é vasto e incerto, que as ondas são imprevisíveis? bem-vindo ao oceano da agilidade. Neste mundo, a agilidade é mais do que um conceito: é a arte de sobreviver e prosperar.

Read by the author. LEADERSHIP STARTS WITH STORYTELLING With clarity around your message, you will energize those you lead and create a vision they can buy into. But first, you must first write the story that will get them excited and ready to execute. Clarity is key for any successful leader...

World-famous competitive skydiver and coach Dan Brodsky-Chenfeld presents proven tools and techniques for success and explains how they can be used in everyday life. Dan survived a plane crash from which 16 of the 22 people on board were killed. He was left critically injured and woke up from a six-week-long coma with a broken neck, broken skull, severe head trauma, a collapsed lung, and other serious internal injuries. Against all odds, Dan recovered and went on to become one of the greatest competitive skydiver in the world.

Imagine if you had the blueprint to create an agile and intelligent organization that could handle anything that an unpredictable business world threw at it.... First Be Nimble is that blueprint, presented by best-selling author Graham Winter in an enthralling business story packed with easy-to-apply ideas and powerful tools linked to online resources. Learn how to: move, learn, and adapt - fast; replace change resistance with change resilience; thrive in ambiguity and uncertainty; break through business bottlenecks; and build a network of nimble, connected teams.

When Kyle Shanahan became the NFL's youngest offensive coordinator in 2008, he had one prevailing rule: Tell me the why. If a colleague couldn't justify his position by providing the unassailable reasoning behind it, he was told to get the hell out of Shanahan's office. Shanahan and the members of his coaching tree—including Sean McVay, Mike McDaniel, Raheem Morris, and Matt LaFleur—came up in a sport where innovation was the exception, not the rule. There had been brilliant football minds before, from Paul Brown to Bill Walsh to Bill Belichick.

From tech booms and tax evasion to banks and money laundering; scams and crashes to fixers and investors, Lala has seen it all. A comprehensive account of the stock market over the last 25 years, it tells you what to watch out for while investing. It also looks at policies that the government needs to revise if the country is to harness domestic capital more effectively.