Resultados para "the story of the story" en Gestión

Today's most successful businesses are storydoers. They create products and services that, from the very beginning, are manifestations of an authentic and meaningful story - one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companie - from small start-ups to global conglomerates - organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing).

Bombardier was under attach again. This time, the flack was coming from the president of Berlin-based Adtranz, the rail equipment subsidiary of DaimlerChrysler AG. In 1999, he traveled to Toronto and made a speech in which he warned that Adtranz was coming to challenge Montreal-based Bombardier on its home turf of North America. His motive was retaliation: He did not like Bombardier's invasion of Adtranz's European markets. So he was going to put the upstart from the hinterlands in its place.

In this social-media frenzied world every individual and company needs a CSO - a Chief Story Officer. People and companies today are losing their ability to connect with others in meaningful, authentic ways. Visit any shopping mall, college campus, or city park, and what do you see? People are focused on their smartphones. They are zombies walking around with their heads down, staring at their screens, bumping into other zombies, but never engaging in conversation.

GameStop Corp. is the world's largest video game and related merchandise retailer by the sheer number of its retail stores. GameStop had a relatively humble beginning in contrast to its place on the Fortune 500 list for the past few years. The company was founded in the latter months of 1982 by James B. McCurry and Gary M. Kusin and started functioning from a regional mall in Dallas, Texas. McCurry and Kusin went to Harvard Business School together, where they developed a friendship that made them stand out from their classmates.

“One of the 12 best business books of all time…. Timeless principles of empowering leadership.” – USA Today "The best how-to manual anywhere for managers on delegating, training, and driving flawless execution.” —FORTUNE Marquet was a Naval Academy graduate and an experienced officer...

In this groundbreaking work, René Schröder uncovers the hidden reefs and currents that organizations often overlook on their journey to agility. With over two decades of experience in agile transformation, he draws a map of the most common mistakes and shows you how to avoid them. This book is not a theoretical guide - it's a practical, real-life guide that walks you through the real challenges and opportunities of agility.

Read by the author. LEADERSHIP STARTS WITH STORYTELLING With clarity around your message, you will energize those you lead and create a vision they can buy into. But first, you must first write the story that will get them excited and ready to execute. Clarity is key for any successful leader...

Imagine if you had the blueprint to create an agile and intelligent organization that could handle anything that an unpredictable business world threw at it.... First Be Nimble is that blueprint, presented by best-selling author Graham Winter in an enthralling business story packed with easy-to-apply ideas and powerful tools linked to online resources. Learn how to: move, learn, and adapt - fast; replace change resistance with change resilience; thrive in ambiguity and uncertainty; break through business bottlenecks; and build a network of nimble, connected teams.

From tech booms and tax evasion to banks and money laundering; scams and crashes to fixers and investors, Lala has seen it all. A comprehensive account of the stock market over the last 25 years, it tells you what to watch out for while investing. It also looks at policies that the government needs to revise if the country is to harness domestic capital more effectively.

Discover the benefits of being positive. We all have two dogs inside of us. One dog is positive, happy, optimistic, and hopeful. The other dog is negative, mad, sad, pessimistic, and fearful. These two dogs often fight inside us, but guess who wins the fight? The one you feed the most. So begins the story about a negative mutt named Matt and a big dog named Bubba who teaches him how to feed himself with positivity each day and in the process Matt transforms his own life and the shelter they call home.

Through the story of a $6,000 egg, Deb and Todd Duncan reveal that even the smallest interactions have the power to create lifelong patrons or alienate once-devoted customers. The 10 Golden Rules of Customer Service represents the costly mistake of removing customer satisfaction from the bottom line.

Over 90 percent of customers buy on trust, but only 3 percent of salespersons are trusted. Start with Who takes science-based storytelling for sales, marketing, and talent acquisition to a new level by showing you how to blend Aristotle's Persuasion Model, business neuromarketing, the educational 4MAT system, and a new approach to the Three-Act Play to build customer and candidate trust with only twelve bullet points and a story.

「変わらなくてはならないと思いつつ、なかなか変われない旧来型大企業」「迷走しつつあるワンマン企業」の2つのストーリーを軸に、企業変革のノウハウを展開するのが本書。

Steven Mandis charts the evolution of Goldman Sachs from an ethical standard to a legal one and uncovers the forces behind what he calls Goldman's "organizational drift". Drawing from his firsthand experience; sociological research; analysis of SEC, congressional, and other filings; and a wide array of interviews with former clients, detractors, and current and former partners, Mandis exposes the pressures that forced Goldman to slowly drift away from the very principles on which its reputation was built.

In this absorbing tale, you watch the timeless principles of servant leadership unfold through the story of John Daily, a businessman whose outwardly successful life is spiraling out of control. He is failing miserably in each of his leadership roles as boss, husband, father, and coach. To get his life back on track, he reluctantly attends a week-long leadership retreat at a remote Benedictine monastery.

相手の心を動かしたいと思うあなたへ。本書でストーリーテリングの技法を学んでください。

The definitive account of India’s biggest start-up that redefined ecommerce, entrepreneurship and the way we shop and live.

企業の本音に数字で迫る！　新「決算書ミステリー」爆誕！！決算書の裏に隠された企業の戦略や真の狙い、儲けのカラクリに、あなたはいくつ気づけるだろうか？

Katha: Tell a Story, Sell a Dream is about the art of storytelling in business. It tells you why stories are important, when you must tell a story and how to find and tell the most effective tales, whether you are communicating to stakeholders, business associates, employees or colleagues. Written in simple, lucid prose, Katha will demonstrate why the art of storytelling is perhaps the number-one skill and how the power of storytelling may well be the key to achieving your goals.

How did salesforce.com grow from a start-up in a rented apartment into the world's fastest growing software company in less than a decade? Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change.