Resultados para "true" en Marketing y ventas

Today's most successful businesses are storydoers. They create products and services that, from the very beginning, are manifestations of an authentic and meaningful story - one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companie - from small start-ups to global conglomerates - organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing).

Alignment is the single most critical business challenge for any organization and its leaders. Without it, inefficiency, conflict, and disengagement will cripple your ability to provide value to your customers. Companies live or die based on their ability to communicate and deliver on the promise their brand makes to its customers. To do this effectively, leaders need to clearly define the vision and strategies that support that brand intention and ensure these are manifested in the roles, expectations, and goals of each and every member of the organization.

La crescita del proprio personal brand è legata anche alla trasformazione personale. Il carattere fa il successo. I principali ingredienti sono la coerenza, il saper passare all'azione, lavorare per dare valore ad un pubblico a cui dare un senso di appartenenza. Tutto è marketing, ciò che fai, le storie che racconti, il modo in cui vivi la tua vita. Per qualsiasi professionista curare il proprio Brand è un'attività fondamentale e inevitabile. Qualsiasi interazione o comunicazione fai online, tracci una percezione di te che fissa nell'immaginario di chi ti vede un'opinione.

Comfort Zone Correction: Unfiltered True Stories In Successful Selling recounts strategies, thought processes, and over 25 encounters, that will show you how to draw attention, win customers, and create growth in any industry or career. Every entrepreneur, student, service provider, relationship manager or small business can relate to them.

Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the 20th century’s most intriguing figures. Albert D. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands. But his impact went far beyond traditional advertising. This is the story of a man who shaped an industry - and changed the way we look at our world.

Janet Attwood is an entrepreneur, visionary, a transformational leader, and a world humanitarian. She travels the globe, supporting people in all walks of life in knowing their personal greatness. Janet is the co-author of the New York Times best seller The Passion Test - The Effortless Path to Discovering Your Life's Purpose. She and her co-author, Chris Attwood, have trained, to date, over 450 Passion Test Facilitators around the world.

The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue - one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right.

Since the Enlightenment, there has been a very simple but widely held assumption that we are a species of thinking individuals and that human behavior is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior, with a result that necessitates a complete rethinking about these subjects.

We made some incorrect assumptions about work, and those assumptions are killing us. We allowed a narrative that is solely about earnings to replace what we know to be true about human motivation. Human beings are hardwired to seek purpose, but according to data, most people don't feel a sense of purpose in their work. Work has become a grind, an endless series of tasks that lack meaning.

There's always been that one quiet kid in the back of the class. Perhaps they're a little shy, branded a misfit - maybe they dress a little funny...but they're always watching, always listening. That's me. I'm that kid. I've learned much by playing the role of an avid observer, and feel I must break my silence if only for a spell. Sitcoms have thrived on the silly subject matter of telephone support for decades, exposing the most despicable acts of customers and corporations alike.

Passive Income Power Plan is your step-by-step guide to building lasting wealth and freedom through smart, sustainable income streams. Whether you’re a beginner just starting your financial journey or an entrepreneur ready to scale, this book breaks down the essential strategies to help you earn money while you sleep. Packed with actionable insights, Passive Income Power Plan reveals proven methods for creating multiple income sources—from digital products and affiliate marketing to real estate, investments, and online business automation.

Are you frustrated by a stagnant sales career? Rebecca Kilday was too until she developed an innovative sales process that changed everything for her business. In Confessions of a Sales Professional, the author shares relatable stories of professional loss and growth, and introduces the listener to Sell INSPIRED, an 8-step sales process guaranteed to reignite any stale sales career.

In The Ultimate Sales Blueprint, Eric Campbell shares his extensive experience and proven sales strategies to empower listeners to close deals and achieve financial independence. Blending practical advice with personal anecdotes from his sales and real estate journey, Eric outlines a step-by-step guide that can be applied across various industries. This book is designed for salespeople at every level, from beginners to seasoned professionals, providing actionable tactics to build trust, understand clients, and create meaningful connections.

Big Brother Night. A fraternity pledge. Hazing. Alcohol overindulgence. Blacking out. A traumatic head injury. These are all the things that led up to Bryan Dulaney being dropped off on the sidewalk at the emergency room, and left for dead by strangers from the fraternity house when he was a minor. At .40, you are dead. Bryan’s blood alcohol level that night was .39. The doctors knew Bryan should have been dead, but God had much bigger plans and a purpose for Bryan Dulaney.

Trying to use Facebook Ads to hit seven figures with your business? Ready to stop playing small with your marketing? Ready to get your brand in front of millions of people while maintaining your authenticity? Master the most effective and cost-efficient way to market and sell to your ideal customer using strategies that have been tested with over $18M in ad spend and $100M in generated revenue.

In this book, Niko shares his more than two decades of sales and marketing experience, where averaging more than 14,000 sales per week and $50,000 per week paying commission to the sales reps was the norm. Learn mind-blowing strategies for scaling your business to record-breaking numbers in no time flat; while automating things to run on auto pilot. Additionally, learn how to pick the right people to run your business so you can spend more time working on your business rather than in your business.

This is a true story of how one woman turned tragedy into triumph and hardship into success. In Burning Desire, Deborah will share with you the tools needed for success and the activities that, as a new agent or newer agent, should be your primary focus. After listening to this book, you, too, will be inspired and motivated to reach the top level of your field in real estate, mortgages, finance, investments, or whatever you choose to do. This is an opportunity for you to change your life.

Stand aside, we’re coming through! That’s the cry of a new generation of technology vendors. They have a new approach to enabling success for their customers. And they’re thriving as a result. These vendors all have subscription pricing at the heart of their business. Each has learned that if customers don’t feel they’ve had success, recurring revenue doesn’t grow, and may even decline. What makes them different? They have absolute clarity about what the customer considers success to be. And they’ve built their business around enabling that success.

The only guide you need to build a podcast from scratch with tips, techniques and stories from the pioneers of podcasting, by expert and early adopter Gilly Smith. From This American Life's Ira Glass and George the Poet to the teams behind My Dad Wrote a Porno and Table Manners with Jessie Ware, this practical book is packed full of exclusive, behind-the-scenes advice and informative, inspiring stories that will teach you how to tell the greatest stories in the world.