Resultados Editorial "Gildan Media" en Negocios y profesiones

Business can be discouraging. According to US Department of Labor figures, only 44 percent of newly-opened firms will last four years. Amish firms, on the other hand, have registered a 95% survival rate over a five-year period. And in many cases, those businesses do remarkably well - as Donald Kraybill writes: "the phrase 'Amish millionaire' is no longer an oxymoron." Success Made Simple is the first practical book of Amish business success principles for the non-Amish listener.

Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence - drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world - that business is riding on yet another bubble that is ready to burst - a brand bubble.

While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the 21st century.

A professional "pitching coach" for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you. 

Shhh Listen. Hear that? That's the sound of your business. The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company and your customers - what people are saying about you, how they use your products, whether they'll buy or recommend your product, and how they respond to your marketing and advertising. Listening provides unrivaled insight. If you do it right, you'll have a decisive edge over your competition as you adapt faster to customer needs and market changes.

 Gods at War details the recent deals and events that have forever changed the world of billion-dollar deal-making. This audiobook is a whirlwind tour of the players determining the destiny of corporate America, including the government, private equity, strategic buyers, hedge funds, and sovereign wealth funds. 

 ESPN the Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with their many partners and how they handled mistakes and missteps along the way - from the humble beginnings of ESPN as an underrated startup to the pinnacle of their success as a major industry player. 

Strategic thinking has become a core competency for business leaders globally. Overused and under-defined, the term is often used interchangeably with other strategic management terms. This book delineates and defines strategic thinking as an advanced, conceptual cognitive capability, focusing on the nonlinear, divergent, a-rational, and informal nature of strategic thinking. This unique and practical book is an original primer of how successful strategists learn to think strategically.

Selling is rejection, plain and simple. The top salespeople can deal with it, the rest can’t. Ask any sales VP or sales manager and they’ll all tell you the same thing. The biggest reason their salespeople do not bring in enough business is that they don’t see enough people. They don’t see enough people because they fear rejection. They fear rejection because they don’t know how much rejection they need.

Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th-century technology to communicate with 21st-century customers.

 Mindfulness at Work for Dummies provides essential guidance for employees at all levels of an organization who are seeking more focus and clarity in their work. The audiobook contains guided mindfulness exercises and meditations suited to workplace scenarios, a core feature of mindfulness programs.   

This book will inspire you to: better understand the path women must take to leadership; learn the root causes of the barriers that exist for women in the workplace; check your own gender biases and distinguish between confidence and competence in your colleagues; manage a more effective gender-diversity program; recognize the issues women face when speaking up about bias or harassment; and help women reenter the workforce after taking time off-and create opportunities for them to reach their ambitions. 

Merger and acquisition activity across the globe continues to grow, and is also playing a major role in the development of expanding markets. A well-managed integration effort is essential to success, and failure means a tremendous waste in terms of time and money, as well as the rapid destruction of shareholder value. The Complete Guide to Mergers and Acquisitions: Process Tools to Support M&A Integration at Every Level, Third Edition is an invaluable resource to guide firms in managing M&A integration and maximize the value of their deals. 

Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding.

Learn how to say "no" to your boss's unrealistic deadline; deal with coworkers who depend on you to pick up the slack, or ask you to chip in for expensive gifts; refuse a customer's impossible request; object to your spouse's poor financial decision; respond to your child's begging; or turn down a friend's demands on your time.

There has been a lot written about leadership for the present day, but the world is changing quickly. What worked in the past won't work in the future. We need to know how to prepare leaders who can successfully navigate and guide us through the next decade and beyond. How is leadership changing, and why? How ready are leaders today for these changes? What should leaders do now?

How do senior leaders, in their own words, describe the most effective leaders - the ones that get results, grow the business, enhance the culture and leave in their wake a trail of other really effective leaders? Conversely, how do senior leaders describe the kind of leader that undercuts the organization's capacity and capability to create its future? This book, based on groundbreaking research, shows how senior leaders describe and develop leadership that works, that does not, that scales, and that limits scale.   

In 30 years of working in corporations, Michael Beer has witnessed how organizational silence has derailed many a strategic objective. When lower-level employees in the organization can't speak truth to power, senior leaders don't hear what they need to hear about their firm's fitness to compete. Employees lose trust in higher-ups and become more resistant to change. In Fit to Compete, Beer presents an antidote to silence - an innovative and highly effective process for holding honest conversations with everyone in your organization.

Strategic initiatives are where the rubber meets the road when it comes to putting strategy into action, and leading a critical initiative may be the key to propelling your career forward. Yet managing a cross-functional team on a high-profile project can present a multitude of challenges and risks, causing even the most experienced manager to struggle.

Increasingly, new employees and junior members of any profession are encouraged - sometimes stridently - to "find a mentor!" Four decades of research reveals that the effects of mentorship can be profound and enduring; strong mentoring relationships have the capacity to transform individuals and entire organizations.