Resultados Editorial "McGraw Hill-Ascent Audio" en Negocios y profesiones

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?

Karen S. Lynch went from a childhood filled with loss and instability in a stark mill town in Massachusetts to leading one of the nation's largest health care companies, where she has been instrumental in transforming how people access affordable quality care. After being named CEO of the Fortune 500's sixth largest company, CVS Health, she is now the most powerful woman on that revered list. In Taking Up Space, she tells her trailblazing story-and delivers powerful lessons you can use to become the leader you're meant to be.

As a former chief human resources officer, head of Global HR Research and Analytics at a Fortune 100, and thought leader on this subject, Salvatore Falletta has witnessed first-hand the emergence of "creepy analytics" as a hot-button issue. In this one-of-a-kind guide, Falletta delivers a proven step-by-step process for establishing HR analytics capabilities that serve employees and organizations alike.

The explosion of social media, AI-enabled online advertising, and the overall cacophony of the internet has made it harder than ever to connect a message with an audience. One of the most powerful emerging tools for cutting through that noise is being a guest on podcasts, or "podcast guesting." Michelle Glogovac, AKA The Podcast Matchmaker, knows the impact podcast guesting has on business and brand growth.

Perfunctory efforts to show investment in a business relationship don't cut it anymore. Business professionals working across national and cultural boundaries need to form authentic relationships that drive rapport, camaraderie, and optimal team performance—and Forging Bonds in a Global Workforce provides the most thorough and practical approach to date on this issue. Renowned academics in the field of intercultural relationship-building Andy Molinsky and Melissa Hahn deliver an easy-to-understand approach to help you supercharge your global relationship-building skills.

We've been told that working harder and smarter is the only way to succeed in business and life. But it's not true. Hustle culture is causing burnout and pain in our lives, making us feel divided. What if instead we focused on working creatively with others? And asked How can we shape cultures people love? There is hope in co-creation. Brave Together is a deep exploration into how we can live and lead as co-creators, filled with unexpected stories, powerful principles, and a future-oriented framework.

Updated to reflect modern realities in the drastically changed property market, Investing in Fixer-Uppers, Revised Edition gives you the most timely, accessible guide to finding great opportunities—and profiting handsomely—in today's market. Written with the hands-on, real-life expertise of seasoned investor-educators with more than 250 properties between them, Investing in Fixer-Uppers provides an easy-to-follow roadmap for adding value to a rundown house or apartment and profiting tens of thousands of dollars—without waiting for appreciation.

Business leaders today face unprecedented challenges—and it's not uncommon to feel overwhelmed by the sheer number and complexity of nonstop decision making. To further complicate matters, you may believe that some decisions require rational (brain) decision making, while others call for you to "go with your gut." In The Steadfast Leader, you'll discover that integrating the two—brain and gut—will help you become the calm, steadfast and powerful leader you want to be.

For too long, humans have been following others based largely on that person's sense of physical strength, appearance, and dominance. It's a model that dates back to the Neanderthals and which, incredibly, we continue to apply—consciously or not. The Power of Evolved Leadership establishes a new standard for leadership. It shifts you away from a leadership profile of power, command, and control to move your toward the nuance of motivation, inspiration, and, most critically, the shedding of "ego."

In today's world of near-constant disruption, every leader faces a slew of conflicting demands involving employees of different generations, cultures, and age groups; one of history's tightest labor markets; and never-ending geopolitical, climate, financial, and health challenges. Lead Through Anything provides simple, tested, and actionable strategies to help you continually level-up your impact as an individual, manager, and leader. It walks you through the process of developing a leadership mentality that balances three key elements to achieve sustainable success.

Negotiations can be a perplexing and often-intimidating endeavor. Are there aspects about the process that are hiding beneath the surface, unknown to even experienced negotiators? Or insider tools that would change your game considerably? The answer is yes—and they're all revealed in this practical guide from a world-renowned negotiation expert. Negotiation Essentials demystifies this all-important subject, helping you break the process down into easily digestible parts.

Customer service done right is one of today's most powerful competitive advantages. In Can Your Customer Service Do This?, customer service turnaround wizard and renowned customer service training expert Micah Solomon shares everything he knows, and everything you need to know, about how to create a truly Five-Star customer service experience and use it to build sustainable bottom-line success.

People are quitting their jobs in droves, then coming back. Employees are demanding flexibility, while some leaders insist they return to the physical office. Remote work is incredibly convenient but complicated. The job market is always in flux, but one thing is for sure: the last few years have presented the greatest challenges the business world has ever faced. Don't freak out. If you accept the new reality and harness the incredible power of healthy, authentic relationships, you can seize the competitive edge in this new world of work.

This global epidemic is not merely a case of working too hard or feeling physically exhausted for an extended period of time. According to physician, executive coach, and speaker Neha Sangwan—an expert empowering corporate leaders and organizational teams to excel under pressure—burnout is due to prolonged stress and an ongoing net drain of energy on one or more of five levels: physical, mental, emotional, social, and spiritual.

In The Sales Agility Code, leaders at industry-leading sales training and development firm VantagePoint Performance help you learn and replicate what the highest-performing salespeople do to succeed in an unpredictable and ever-changing market.

Former Ethiopian refugee Yonas Hagos shares his amazing story about his plight in Ethiopia, his emigration to the US, and the business journey he took to become the owner of dozens of restaurant franchises. From Scrappy to Self-Made describes how Hagos beat all the odds to become the owner of more than four dozen restaurant franchises that have earned him $10 million, and counting.

It wasn't long ago that entrepreneurs believed non-stop hustle was essential for success, equating the hours put in to their level of ambition. But for many independent business owners today, living through the stressful pandemic years has shown there has to be a better, more sustainable way. In 3 Hours a Day, Knolly Williams offers first-hand evidence that smart entrepreneurs can do what they love—and enjoy far more money and free time—while working less and living more.

For many business professionals, the daily "to-do" list is hard enough to stay on top of, let alone coming up with the "big ideas" necessary to take their company—or a whole economy—to the next level. But if coming up with those ideas—or finding startups that do—is your job, then The Zero Transaction Cost Entrepreneur is an absolute must-listen for you. In this book Dermot Berkery shares the key ingredient successful businesses have in common: Smart transaction cost economics.

When Paul Kusserow began consulting for Amedisys, the home healthcare company was on the brink of collapse. Its stock had fallen to less than $11 per share, and it had to borrow money to pay a massive government fine. Six months later, Kusserow became its CEO. Under his leadership, Amedisys dramatically improved operations, increased its market capitalization by over tenfold, and took its place among the country's top home care and hospice businesses. In this in-depth case study, Kusserow explains how he achieved this stunning turnaround.

It's no secret that steering a business has become dramatically more complex and uncertain in our modern era. Constant exploration of new territory by teams is the name of the game. Yet most companies are stuck with yesterday's approach to problem solving. Having reached the highest levels of the Fortune 500, digital disrupter Atif Rafiq has written Decision Sprint to pull the curtain back on the hidden management systems within your organization that impact how people think, collaborate, and make decisions.