Resultados Editorial "McGraw Hill-Ascent Audio" en Todas las categorias

The book that revolutionized business communications has been updated for today's workplace. Crucial Conversations provides powerful skills to ensure every conversation - especially difficult ones - leads to the results you want. Written in an engaging and witty style, it teaches listeners how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person.

In a world of rapidly evolving technologies and business paradigms, your consulting business needs to radically adapt its techniques and models. Taking full measure of these changes, Alan Weiss, the "Rock Star of Consulting," will guide you through the process with a revised and completely updated sixth edition of his authoritative guide to consulting success.

When Fortune 100 corporations are stymied, it's the "McKinsey-ites" whom they call for help. Former McKinsey associate Ethan Rasiel lifts the veil to show you how the secretive McKinsey works its magic, and helps you emulate the firm's well-honed practices in problem solving, communication, and management. Both a behind-the-scenes look at one of the most admired and secretive companies in the business world and a toolkit of problem-solving techniques without peer, The McKinsey Way empowers every business decision maker to become a better strategic player in any organization.

Anyone can learn to invest wisely with this bestselling investment system! Through every type of market, William J. O'Neil's national bestseller, How to Make Money in Stocks, has shown over two million investors the secrets to building wealth. O'Neil's powerful CAN SLIM® Investing System—a proven seven-step process for minimizing risk and maximizing gains—has influenced generations of investors.

In the new recording of the Third Edition created in 2005, Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell. He shows how to maximize your daily contacts, utilize your tools both online and off, leverage your relationships, and generate ongoing sales opportunities.

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

Famous for his smart, savvy, and unique approach to tech stock investing, Mark Mahaney provides his 10 proven rules for succeeding as a long-term tech stock investor - explaining everything he's learned during almost 25 years of analyzing internet stocks.

Networking is often considered a necessary evil for all working professionals. With social media platforms like LinkedIn, Twitter, Instagram, and Facebook at our disposal, reaching potential investors or employers is much easier. Yet, these connections often feel transactional and agenda-driven, leaving professionals feeling burnt out and stressed out.

If you're like most driven entrepreneurs and business leaders, you are either starting or running a company that is barely scratching the surface of its growth and profit potential. How do you find the hidden "cash in the walls" and make the leap from ordinary business outcomes to retire-tomorrow, profit-rich results?

Most business leaders understand the power of a dynamic, positive culture - but almost every effort to change culture fails. Why? The approach is often all wrong. Rather than attempt to "transform" a new culture from the ground up, leaders need to instead spearhead a culture renovation. In Culture Renovation, Kevin Oakes provides tangible, tactical insights drawn from a robust data set and informed by CEOs and HR leaders at many of the world's top companies.

Filled with illuminating case studies and brilliant in-depth analysis, this invaluable book provides a multitude of insights that will help you weather market upheavals, adapt to disruptions, and optimize your resources to your best advantage.

In 1996, Parenting the Strong-Willed Child established itself as a seminal guide for parents who want to manage challenging behavior with parenting techniques grounded in positive reinforcement, without yelling or harming a child's self-esteem. Packed with brand-new content, this fourth edition has been thoroughly updated to integrate state-of-the-field scientific and clinical advances, providing a timely and thorough response to the current issues facing parents of young children.

Multiple Shingo Award-winning management and operations expert Jeffrey K. Liker provides a deep dive into Toyota's world-changing processes, showing how you can learn from it to develop your own improvement program that fits your conditions. Thanks in large part to this book, managers across the globe are creating workforces and systems that produce the highest-quality products and services, establish and retain customer loyalty, and drive business profitability and sustainability.

Bobby C. Lee, one of the earliest pioneers in the cryptocurrency space, debunks myths and dispels fears that surround Bitcoin, arguing that this rational, logical system is superior to traditional monetary systems. He cites signs of Bitcoin's widening acceptance: a growing community of users worldwide and multiple initiatives for investing in and holding Bitcoin among major financial services organizations and institutional investors who control trillions in assets. Lee offers a primer on the best strategies for investing in this digital currency.

One of the world's largest, fastest-growing, and most trusted investing institutions, Vanguard serves over 30 million clients, manages more than eight trillion dollars, and is an influential industry disruptor. Now, Charles D. Ellis reveals the story behind Vanguard's rise to the top of the investing world.

If you're a woman, especially a woman of color, you know this already: You face unique challenges and obstacles as you work to scale the corporate ladder. From not seeing other faces in the room that look like you to dealing with the stereotypes and (often unconscious) biases in the workplace, you may know what to do to succeed, but not how to get it done in this environment. Show Your Worth shows you how. Shelmina Babai Abji speaks directly to professional women about how the power of being intentional and strategic can help transform the headwinds you face into tailwinds.

A clinical psychologist and writer/producer share secrets to overcoming presentation anxiety and crafting the perfect "award-winning" pitch - no matter what industry you work in!

Candid, short, and accessible, Winning the Loser's Game walks you through the process of developing and implementing a powerful investing strategy that generates solid profits year after year. In this eagerly awaited new edition, Charles D. Ellis applies the expertise developed over his long, illustrious career. This updated edition includes: new chapters on bond investing, how investor behavior affects returns, and how technology and big data are challenging traditional investment decision; and more.

With so much focus put into making a sale, many professionals find they need help improving the crucial points that come before and after the sale. In Sales Essentials, you'll find the comprehensive, up-to-date information you need to improve your skills at every point of the sales process.

When it was first published in 2005, The Essentials of Risk Management became an instant classic in risk management. Now, the authors provide a comprehensively updated and revised edition to help you succeed in a world rocked by unprecedented changes.