Resultados Editorial "Tantor Audio" en Negocios y profesiones

Who is Bernie Madoff, and how did he pull off the biggest Ponzi scheme in history? These questions have fascinated people ever since the news broke about the respected New York financier who swindled his friends, relatives, and other investors out of $65 billion. Many have speculated about what must have happened, but no reporter has been able to get the full story - until now. Diana B. Henriques of the New York Times has written the definitive book on the man and his scheme.

Two-time New York Times best-selling authors Roger Connors and Tom Smith show how leaders can achieve record-breaking results by quickly and effectively shaping their organizational culture to capitalize on their greatest asset - their people. Change the Culture, Change the Game joins their classic book The Oz Principle and their recent best seller How Did That Happen? to complete the most comprehensive series ever written on workplace accountability.

Marketing with AI For Dummies is your introduction to the revolution that's occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You'll also learn to manage SEO and customer personalization with powerful new technologies.

Donald Trump's false claims of election fraud and the violence of the Capitol riot have made it unavoidably clear that the future of American democracy is in peril. Unseen political actors and untraceable dark money influence our elections, while anti-democratic rhetoric threatens a tilt towards authoritarianism. In Corporatocracy, Ciara Torres-Spelliscy reveals the role corporations play in this dire state of political affairs, and explains why and how they should be held accountable by the courts, their shareholders, and citizens themselves.

Now, in the face of the "Great Resignation" and "botsourcing," thought leaders Sanders and Wood present a more positive and promising scenario, where an enterprise recognizes human resources as an asset class that possesses skills that cannot be replaced by automation. Enlightened business leaders will look to create synergy between technology and people, enabling the organization to maximize its capabilities by elevating the basis of decision making with closer-to-perfect information and rationality.

Growing up, Reid was confused and disturbed by the different opportunities his best friend received. The gap widened as Reid's classes enabled him to pursue an elite college degree across the country studying educational opportunity and teaching. Then, Reid became a teacher at an under-resourced South Carolina high school where efforts to serve the incredible students were stymied by internal segregation and administrative ambivalence. After Reid assigned students a project to create a positive change, they pushed him to figure out how he, too, could make a bigger difference.

Patton's Shadow by Nathan C. Jones, a leading authority on George S. Patton, offers a definitive account of the creation of the Patton legend and what it illuminates about American culture and the worship of heroes. Jones traces how the persona of Patton, a brash and brilliant general in the European theater of World War II, transcended the individual man and became a cultural icon and byword for triumphal American might.

Family Business Management provides an accessible overview of the core aspects of family business, with an international, practice-based perspective. Structured in four parts, the book covers key topics such as family firm goals, conflict management, human resources, strategy, financial management, family and business governance, and succession planning. A wide variety of cases and examples are used throughout the book to highlight cultural and institutional differences between family businesses in contrasting contexts.

Starting a Business All-in-One for Dummies, 3rd Edition is a treasure trove of useful information for new and would-be business owners. This guide will help with every part of starting your own business-from legal considerations to business plans, bookkeeping, and beyond. Whether you want to open a franchise, turn your crafting hobby into a money-maker, or kick off the next megahit startup, everything you need can be found inside this easy-to-use guide.

Visions of Inequality takes us from Quesnay and the physiocrats, for whom social classes were prescribed by law, through the classic nineteenth-century treatises of Smith, Ricardo, and Marx, who saw class as a purely economic category driven by means of production. It shows how Pareto reconceived class as a matter of elites versus the rest of the population, while Kuznets saw inequality arising from the urban-rural divide. And it explains why inequality studies were eclipsed during the Cold War, before their remarkable resurgence as a central preoccupation in economics today.

In Arise: The Art of Transformational Coaching, renowned author and coach Elena Aguilar delivers a compelling and inspirational message about how to coach in the face of daunting challenges. In the book, you'll learn how to listen expansively in a coaching conversation, how to plan conversations effectively, how to coach across lines of racial difference, how to coach resistant teachers, and more.

Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise.

What is the work ethic? Does it justify policies that promote the wealth and power of the One Percent at workers' expense? Or does it advance policies that promote workers' dignity and standing? Hijacked explores how the history of political economy has been a contest between these two ideas about whom the work ethic is supposed to serve.

Finding Your Passion For Dummies offers you guidance and practical advice on how to identify and pursue your passion. With exercises to help you understand your values, interests, and natural talents, you can identify what you are passionate about—at any age. This self-discovery process will help you find more happiness, and a sense of purpose and direction in life. When you find your passion, you'll be able to pursue it in a way that aligns with your values and interests. This book provides the motivation, the inspiration, and the how-to. 

Inclusive Leadership for Dummies helps leaders successfully navigate the nuances of a diverse workforce and create a culture where ALL talent can thrive. Toss out the one-size-fits-all leadership approaches, because the workforce is not a monolith—it's a rich and beautiful tapestry made up of people from all backgrounds, cultures, skills, and experiences.

The twentieth century was the managerial century in the United States. An organizational transformation, from entrepreneurial to managerial capitalism, brought forth what became a dominant narrative: that administrative coordination by trained professional managers is essential to the efficient running of organizations both public and private. And yet if managerialism was the apotheosis of administrative efficiency, why did both its practice and the accompanying narrative lie in ruins by the end of the century? 

Societally sanctioned competition for money, power, and fame promotes selfishness, personal alienation, and widespread inequality, especially in market-oriented economies. Yet many of those engaging in this competitive individualism—the competition for rewards and limited resources—yearn to act directly to promote a more civil, equitable, and sustainable society. Enlightened Self-Interest offers evidence-based insights into the societal and individual consequences of this cultural practice and an actionable alternative to it.

American households are awash in expensive credit card debt. But where did all this debt come from? In this history of the rise of postwar American finance, Sean H. Vanatta shows how bankers created our credit card economy and, with it, the indebted nation we know today.

Taking a Career Break for Dummies shows you that a career break could be life-changing. Career breaks give us a chance to pause to identify opportunities and dreams, focus on the things we've been missing, and develop new skills.

Sailing Upwind is more than just another memoir of a distinguished former naval officer's highly diverse career. This book by Admiral James "Sandy" Winnefeld is also intended to offer useful reflections regarding how he accepted and managed risk along the way, as well as a concise description of the qualities one must develop to become a successful leader. Winnefeld began his career as an F-14 fighter pilot and TOPGUN instructor, commanded an aircraft carrier, and then served in a variety of flag officer billets on the way to becoming the Vice Chairman of the Joint Chiefs of Staff.