Resultados Editorial "McGraw Hill-Ascent Audio" en Negocios y profesiones

The book that revolutionized business communications has been updated for today's workplace. Crucial Conversations provides powerful skills to ensure every conversation - especially difficult ones - leads to the results you want. Written in an engaging and witty style, it teaches listeners how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person.

In a world of rapidly evolving technologies and business paradigms, your consulting business needs to radically adapt its techniques and models. Taking full measure of these changes, Alan Weiss, the "Rock Star of Consulting," will guide you through the process with a revised and completely updated sixth edition of his authoritative guide to consulting success.

When Fortune 100 corporations are stymied, it's the "McKinsey-ites" whom they call for help. Former McKinsey associate Ethan Rasiel lifts the veil to show you how the secretive McKinsey works its magic, and helps you emulate the firm's well-honed practices in problem solving, communication, and management. Both a behind-the-scenes look at one of the most admired and secretive companies in the business world and a toolkit of problem-solving techniques without peer, The McKinsey Way empowers every business decision maker to become a better strategic player in any organization.

In the new recording of the Third Edition created in 2005, Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell. He shows how to maximize your daily contacts, utilize your tools both online and off, leverage your relationships, and generate ongoing sales opportunities.

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

Networking is often considered a necessary evil for all working professionals. With social media platforms like LinkedIn, Twitter, Instagram, and Facebook at our disposal, reaching potential investors or employers is much easier. Yet, these connections often feel transactional and agenda-driven, leaving professionals feeling burnt out and stressed out.

If you're like most driven entrepreneurs and business leaders, you are either starting or running a company that is barely scratching the surface of its growth and profit potential. How do you find the hidden "cash in the walls" and make the leap from ordinary business outcomes to retire-tomorrow, profit-rich results?

Most business leaders understand the power of a dynamic, positive culture - but almost every effort to change culture fails. Why? The approach is often all wrong. Rather than attempt to "transform" a new culture from the ground up, leaders need to instead spearhead a culture renovation. In Culture Renovation, Kevin Oakes provides tangible, tactical insights drawn from a robust data set and informed by CEOs and HR leaders at many of the world's top companies.

Filled with illuminating case studies and brilliant in-depth analysis, this invaluable book provides a multitude of insights that will help you weather market upheavals, adapt to disruptions, and optimize your resources to your best advantage.

Multiple Shingo Award-winning management and operations expert Jeffrey K. Liker provides a deep dive into Toyota's world-changing processes, showing how you can learn from it to develop your own improvement program that fits your conditions. Thanks in large part to this book, managers across the globe are creating workforces and systems that produce the highest-quality products and services, establish and retain customer loyalty, and drive business profitability and sustainability.

One of the world's largest, fastest-growing, and most trusted investing institutions, Vanguard serves over 30 million clients, manages more than eight trillion dollars, and is an influential industry disruptor. Now, Charles D. Ellis reveals the story behind Vanguard's rise to the top of the investing world.

If you're a woman, especially a woman of color, you know this already: You face unique challenges and obstacles as you work to scale the corporate ladder. From not seeing other faces in the room that look like you to dealing with the stereotypes and (often unconscious) biases in the workplace, you may know what to do to succeed, but not how to get it done in this environment. Show Your Worth shows you how. Shelmina Babai Abji speaks directly to professional women about how the power of being intentional and strategic can help transform the headwinds you face into tailwinds.

A clinical psychologist and writer/producer share secrets to overcoming presentation anxiety and crafting the perfect "award-winning" pitch - no matter what industry you work in!

With so much focus put into making a sale, many professionals find they need help improving the crucial points that come before and after the sale. In Sales Essentials, you'll find the comprehensive, up-to-date information you need to improve your skills at every point of the sales process.

The meteoric rise of Johnny Wimbrey is one of the great rags-to-riches/tragedy-to-triumph tales of our time. By seizing control of his life and developing a brand-new mindset, Wimbrey gave up the hardcore streets and a world of drugs, created a business that's now worth more than nine figures, and is presently living the life of a multimillionaire with his family. Now, in Building a Millionaire Mindset, he provides the knowledge, tools, and insights you need to achieve your dreams - life-changing advice you can take to the bank.

No matter how great your knowledge, expertise, or experience, poor communication skills undermine your ability to get your message across, achieve your objectives, and build crucial relationships. To advance your career—and succeed in other aspects of life, as well—building theses skills is essential.

Written by a true rags-to-riches figure who constructed her own road to success, Win When They Say You Won't proves that aspiring women leaders don't have to wait for change to come from above to build the career of their dreams. In this book, Daphne E. Jones outlines the strategies she used to succeed, as a woman in a white male dominated STEM field, and taught to hundreds of women to help them advance, even in seemingly impossible situations. Now, she makes her methodology available to you.

In Don't Call It Quits, Shana Lebowitz Gaynor draws on her experience writing about career development to show how you can more deeply connect to your work, reclaim agency in your career, and find the freedom and happiness you're seeking—without upending your life with a job change. As Shana explains, you aren't caught between two terrible options: "stick around and suck it up" or leave and hope for something better. You probably have many more choices than you realize.

As a manager, an essential part of your job is to get the best from your employees—to help them overcome challenges, meet (and exceed) their goals, and maintain a high level of engagement and performance in today's new world of work. Like many other leadership skills, coaching is one you can hone with the right information and tools—and Coaching Essentials for Managers provides exactly that.

In Sell Yourself, renowned sales and leadership expert and Wall Street Journal bestselling author Dr. Cindy McGovern guides you through the process of intentionally creating, living, and selling your own personal brand. Throughout this book, Dr. Cindy reveals the secrets to selling yourself—your vision and ideas—in a way that's thoughtful, active, and deliberate. You'll learn about how to apply the most effective selling strategies to your personal brand, and how these strategies can help you create and live a personal brand that will be easy to sell.