Resultados Editorial "Audible Studios" en Ciencia e ingeniería

Everything about the sense of smell fascinates us, from its power to evoke memories to its ability to change our moods and influence our behavior. From brain-imaging laboratories to the high-stakes world of scent marketing, What the Nose Knows takes us on a tour of the strange and surprising realm of smell.

As human beings, we are fascinated by what makes us tick. We know that nature gave us certain biological appetites to ensure our survival, among those the need for water, food, sex, and love, but meeting these alone is not enough to ensure happiness. Scientists, and now managers, are realizing that people have a biological need to experience social rewards like praise, the thrill of innovation, and the satisfaction of acquiring new skills.

In this fascinating new book, authors Nil Zacharias and Gene Stone share new research and compelling arguments that support what scientists across the world are beginning to affirm and uphold: By making even minimal dietary changes, anyone can have a positive, lasting impact on our planet. If you love the planet, the only way to save it is by switching out meat for plant-based meals, one bite at a time.

Explaining the world around us, and the life within it, is one of the most uniquely human drives, and the most celebrated activity of science. Good explanations are what provide accurate causal accounts of the things we wonder at, but explanation's earthly origins haven't grounded it: we have used it to account for the grandest and most wondrous mysteries in the natural world. Explanations give us a sense of understanding, but an explanation that feels right doesn't mean it is true.

Because of rapidly aging populations, the number of people worldwide experiencing dementia is increasing and the projections are grim. Despite hundreds of millions of dollars invested in medical research, no effective treatment has been discovered for Alzheimer's disease, the most common form of dementia. The Alzheimer Conundrum exposes the predicaments embedded in current efforts to slow down or halt Alzheimer's disease through early detection of presymptomatic biological changes in healthy individuals.

Suddenly, research findings require a paradigm shift in our view of the microbial world. The Human Microbiome Project at the National Institutes of Health is well under way, and unprecedented scientific technology now allows the censusing of trillions of microbes inside and on our bodies as well as in the places where we live, work, and play. This intriguing, up-to-the-minute book for scientists and nonscientists alike explains what researchers are discovering about the microbe world and what the implications are for modern science and medicine.

For the past 50 years, popular culture has led us to believe in the left brain vs. right brain theory of personality types. It would be an illuminating theory if it did not have one major drawback: It is simply not supported by science. In contrast, the Top Brain, Bottom Brain theory is based on solid research that has stayed within the confines of labs all over the world—until now.

In recent years our world has seen transformations of all kinds: intense climate change accompanied by significant weather extremes; deadly tsunamis caused by submarine earthquakes; unprecedented terrorist attacks; costly wars in Iraq and Afghanistan; a terrible and overlooked conflict in Equatorial Africa costing millions of lives; an economic crisis threatening the stability of the international system.

Our Political Nature is the first book to reveal the hidden roots of our most deeply held moral values. It shows how political orientations across space and time arise from three clusters of measurable personality traits. These clusters entail opposing attitudes toward tribalism, inequality, and differing perceptions of human nature. Together, these traits are by far the most powerful cause of left-right voting, even leading people to regularly vote against their economic interests.

This science classic by Paul de Kruif chronicles the pioneering bacteriological work of the first scientists to see and learn from the microscopic world. Paul de Kruif's Microbe Hunters is a timeless dramatization of the scientists, bacteriologists, doctors, and medical technicians who discovered microbes and invented the vaccines to counter them.

Winner Take All is about the commodity dynamics that the world will face over the next several decades. In particular, it is about the implications of China’s rush for resources across all regions of the world. The scale of China’s resource campaign for hard commodities (metals and minerals) and soft commodities (timber and food) is among the largest in history.

As physicists work toward completing a theory of the universe and biologists unravel the molecular complexity of life, a glaring incompleteness in this scientific vision becomes apparent. The "theory of everything" that appears to be emerging includes everything but us: the feelings, meanings, consciousness, and purposes that make us (and many of our animal cousins) what we are.

The emergence of strange new diseases is a frightening problem that seems to be getting worse. In this age of speedy travel, it threatens a worldwide pandemic. We hear news reports of Ebola, SARS, AIDS, and something called Hendra killing horses and people in Australia - but those reports miss the big truth that such phenomena are part of a single pattern. The bugs that transmit these diseases share one thing: they originate in wild animals and pass to humans by a process called spillover. David Quammen tracks this subject around the world.

In Cry Me a River, acclaimed journalist Margaret Simons takes a trip through the Basin, all the way from Queensland to South Australia. She shows that its plight is environmental but also economic, and enmeshed in ideology and identity. Her essay is both a portrait of the Murray–Darling Basin and an explanation of its woes. It looks at rural Australia and the failure of politics over decades to meet the needs of communities forced to bear the heaviest burden of change.

In The Decision Tree, Thomas Goetz proposes a new strategy for thinking about health, one that applies cutting-edge technology and sound science to put us at the center of the equation. An individuals Decision Tree begins with genomics, where $400 and a test tube of spit provides a peek at how your DNA influences your health. It taps self-monitoring and collaborative health tools, where iPhone applications and next-generation monitoring gadgets can help individuals successfully change their behavior, once and for all.

Tales of adventures on the high seas captivate both sailors and those who stand on the shore and gaze out across the oceans. In this original collection of sea stories, edited by veteran writer Dick Durham, the gamut of human experience is mirrored in a world of tragic shipwrecks and sea monsters, epic races and brave rescues, tall ships and tiny dinghies.

Thrive or die: That's the rule of evolution. Despite this brutal logic, some species have learned to survive in even the most hostile conditions. Others couldn't - and perished. While incremental genetic adaptations hone the physiology of nearly every creature on this planet, there's another evolutionary force that is just as important: the power of choice. In this explosive investigation into the limits of endurance, journalist Scott Carney discovers how humans can wedge control over automatic physiological responses into the breaking point between stress and biology.

Saviez-vous que le loup dominant d'une meute est aussi le meilleur des pères pour sa progéniture ? Et qu'un cheval connait votre état d'esprit rien qu'à vous regarder marcher vers lui ? Connaissez-vous le curieux rituel olfactif des rhinocéros et des lémuriens en cas de confrontation ? Profiter de la vie, cultiver sa chance, coopérer avec les autres, s'adapter aux circonstances, renoncer à l'ego.

Long-distance motorcycling is not a pastime but an obsession. In this candid, eloquent, sharply observed book, Melissa Holbrook Pierson introduces us to this strange endeavor and the men and women who live to ride impossibly long distances, eating up road, almost without cease. And who find it nothing but fun.

In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.