Títulos en Comercio electrónico

Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount and Viacom, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whatever you’re promoting, this book is the essential guide for making it in our three-second world.

Unlock the secret to turning one-time buyers into lifelong fans with Using AI to Improve Customer Retention and Loyalty Programs. In this game-changing guide, Catholic Deacon John O’Maley – a West Point graduate, former U. S. Army Ranger Captain, and P&G marketing alumnus – reveals how businesses of all sizes can harness artificial intelligence to boost customer loyalty. Discover how AI is transforming the way companies engage customers, from predictive algorithms that anticipate churn before it happens, to personalized recommendations and chatbots that delight customers 24/7.

Si quiere descubrir por qué algunas personas fracasan en el marketing de Instagram mientras que otras consiguen un enorme éxito, y si quiere ser parte del segundo grupo, entonces siga leyendo. ¿Está harto de esforzarse en el marketing y no obtener ningún resultado? ¿Ha probado un sinfín de formas de hacer crecer su marca personal o pequeño negocio, pero nada parece funcionar a largo plazo? ¿Quiere despedirse del dinero desperdiciado y descubrir algo que funcione para usted de una vez por todas? Si es así, entonces ha venido al lugar correcto.

“One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of Fanatics In his seventh business book, bestselling author, entrepreneur, and investor...

Our book offers proven, cutting-edge techniques backed by real-world results and successes. Discover what truly works and why, turning your efforts into tangible results.

Este libro es para cualquiera que sienta la necesidad de reinventarse, de volver a participar o de mantener la curiosidad en un panorama que se transforma rápidamente. Ya sea que sea un jubilado que busca ingresos complementarios, un aprendiz de por vida hambriento de un nuevo desafío o alguien decidido a no quedarse atrás por la ola digital, estas páginas son para usted. Encontrará métodos prácticos y procesables, la mayoría de los cuales solo requieren su tiempo y creatividad, y descubrirá cómo la inteligencia artificial puede ser tanto un motor como un socio en sus nuevas empresas.

From the creator of Product Launch Formula, an expanded edition of the #1 New York Times best-selling guide that’s helped countless entrepreneurs make millions. "What Jeff Walker teaches in LAUNCH is vital for modern marketing success. You don't need more tactics or tools; you need smart...

The Cluetrain Manifesto began as a website in 1999, when Rick Levine, Chris Locke, Doc Searls, and David Weinberger posted 95 theses on the web, asserting that there was a new reality of the networked marketplace. They set out to overturn hierarchical marketing. The authors present a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. Now The Cluetrain Manifesto remains more relevant than ever.

We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at the Wharton School, examines the companies that have been most successful during this wave of change and offers fresh insights into what we can learn from their ascendance.

If you have an Instagram account or are a business owner and are not making full use of social media to expand and grow your business, you are missing out on potentially billions of new clients. It doesn't matter who you are—never forget that you are a brand. Instagram is the best social media site to develop and promote your business. In this book, I will detail a step-by-step guide on how to maximize your Instagram presence, develop a loyal following, and more importantly, how to turn your followers into repeat customers.

Unlock the full potential of Meta's advertising ecosystem and take your business to new heights with Meta Advertising Secrets: Proven Strategies for Success in Facebook, Instagram, and the Metaverse.

¿Siente que la búsqueda constante de clientes potenciales no lo lleva a ninguna parte? La verdad es que, incluso si tiene un plan de mercadeo brillante y es consistente con su estrategia de promoción... aún podría no ser suficiente. Las personas no quieren sentir que le están vendiendo y estan más conscientes de esto que nunca. Las redes sociales son uno de los mayores activos en el mercadeo en red que jamás hayan inventado, y una vez que sepa cómo usarlas correctamente, ¡estara disfrutando y ganando mucho dinero!

Transform your business with the fully updated 2025 edition of The 1-Page Marketing Plan. This edition is more practical than ever, now packed with new step-by-step examples and actionable exercises in every chapter to help you implement your marketing plan with precision. Master the timeless...

Hiroshi Mikitani, founder of e-commerce giant Rakuten, has seen the next battleground in the fight for the future of the Internet. Today's major e-commerce players are quietly building borderless platforms that are overturning the global brick-and-mortar model, and changing the way local businesses think about their customers. But is this good or bad? Rejecting the zero-sum model practiced by some global retailers, who view the Internet purely as a facilitator of speed and profit, Mikitani argues for an alternate model....

Learn to launch, grow, and scale your membership business with Stu McLaren, founder of Membership.io and host of the Marketing Your Business podcast. Are you tired of wondering how much money you'll make every single month? Do you wish there was an easier way to predict your income and watch...

In Law Firm SEO, Jason Hennessey shares the proven SEO strategies he's used for two decades to earn more than $500 million in new cases for his clients. The world of digital marketing is complex. It's easy to hire the wrong team and lose valuable time and money. Jason shows you how he has reverse-engineered the Google algorithm with practical tools and techniques and without technical complexity.

Generación M. Marketing total: ¿El Neuromarketing realmente funciona? ¿El Neuromarketing realmente funciona? Storytel Talks con Moises Nathan Jaime Cielak...

"Para poder preparar un Plan de Marketing Digital con éxito, necesitamos realizar una serie de trabajos y reflexiones previas que nos permitirán actuar con mayor probabilidad de éxito y sabiendo qué queremos lograr. Vender algo es muy complicado, competimos duramente con otros muchos que...

Conoce los conceptos de B2B (Business to Business) y B2C (Business to Consumer), el entender bien cuál es el enfoque de tu emprendimiento hará que tu estrategia de marketing digital sea más eficiente...

Las redes sociales están en boca de todos, pero son muy pocos los que saben usarlas y, por tanto, sacarles partido. O, lo que es lo mismo, monetizarlas. Tanto es así que la mayoría de los directivos responsables de empresas y los emprendedores se preguntan sí, quizá, sería conveniente...