Títulos en Internacional

La mondialisation, ce terme aujourd'hui à la mode, n'est pas un phénomène récent. Elle résulte de l'européanisation du monde, c'est-à-dire de l'expansion des nations européennes dans leur mouvement de conquête. L'auteur se propose à la fois de démystifier ce phénomène fondateur de la modernité occidentale, en montrant qu'il n'est porteur d'aucun sens de l'histoire, et d'en étudier les enjeux les plus actuels.

Wo kommen eigentlich die wirklich guten Ideen her? Erfolgreiche Innovationen sind kein Hexenwerk, sie sind von Menschen gemacht. Und sie sind planbar. Wie das geht, erfahren Sie in diesem Hörbuch, das die Grundelemente des Design Thinking vorstellt und beschreibt, wie man ein Design-Thinking-Projekt plant.

Geld muss sich vermehren, damit es nicht verkommt. Anstatt es an einem sicheren Ort zu lagern, sollten Sie ihm etwas Anständiges zu tun geben. Lassen Sie es arbeiten, damit es mehr Anziehungskraft entwickeln kann. Wem das dann nützt, ist eine zweite Frage, zunächst einmal geht es darum, vorhandenes Potenzial zu entwickeln. Im Grunde hat man ja dann schon Grund genug, sich reich zu fühlen, wenn man bloß einen Blick auf Arme wirft.

Do you operate haphazardly or do you have a business plan? Learn why a business plan is the key to business success. Unfortunately most small and medium-sized enterprises (MSME) operate in a haphazard manner. The only situation when they actually work on a business plan is when trying to obtain financing from the bank. After that, the business plan mostly ends up in a drawer somewhere. However, a business plan is in fact a guarantee for your business' success.

Nowadays everybody is talking about positioning. Positioning is the most important aspect in business. And they are right. On the other hand, most of those people just talk about the expert in the niche. But that's only one possibility to position yourself. There are many other ways for positioning in order to reach a wider target group. Especially in view of automation in the internet, there is a whole new range of possibilities out there. And if you don't take advantage of them, you'll never be able to grow in the internet.

From a former senior advisor to Senator John McCain comes an urgent wake-up call about how new technologies are threatening America's military might. For generations of Americans, our country has been the world's dominant military power. How the US military fights, and the systems and weapons...

Standort Deutschland ist ein Hort von trägen, selbstzufriedenen Besitzstandwahrern, diagnostiziert ein Chor von Experten und verlangt, dass wir so mobil, flexibel und risikobereit wie die Amerikaner werden. Alles ist auf dem Prüfstand: der Sozialstaat, die Gewerkschaften, unsere Stabilitätskultur, unsere Ordnungspolitik. Alles Unsinn, sagt Detlef Gürtler und fordert Schluss mit dem Gejammer über vermeintliche Schwächen, die in Wahrheit unsere Stärken sind. Detlef Gürtler, Jahrgang 1964, lebt und arbeitet in Berlin, Marbella und Rüschlikon bei Zürich.

America is being Screwed!, say Dick Morris and Eileen McGann, by China, Russia, the EU, and other nations with the help of our own political and business leaders. The co-authors of nine explosive New York Times bestsellers—including Revolt!, Catastrophe, Fleeced, Outrage, and 2010: Take Back...

John Perkins has seen the signs of today's economic meltdown before. The subprime mortgage fiascos, the banking industry collapse, the rising tide of unemployment, the shuttering of small businesses across the landscape are all too familiar symptoms of a far greater disease. In his former life...

As we move into the twenty-first century the most important question for businesses everywhere is: What are we going to do about the Internet? The two most qualified people in the country to answer that question may be Al Ries and Laura Ries. Not only are they the authors of the BusinessWeek...

Who can foretell India's future? Mr. Joshi is a fortune teller in a slum in south Delhi who uses a soothsaying green parrot to make predictions. When Adam Roberts visited him in 2012, Joshi's parrot declared that India was destined to become the most powerful nation under Prime Minister Narendra...

As an adviser to U.S. Presidents and intimately involved with several highly publicized international negotiating dramas, Herb Cohen has earned the title of "World's Greatest Negotiator." Employing a geocentric perspective, Cohen views bargaining as an enriching social exchange akin to an art form. In successful global negotiation, Cohen emphasizes, "We don't see things as they are, but as we are. In fact, if there is anyone here exactly like you, there would be no need for you to be here."

New York Times bestselling author Ram Charan gives business leaders the guidance they need to succeed in a world in which economic power has shifted. The global tilt is nothing less than an irreversible shift of economic power—jobs, wealth, and market opportunities—from a small part of...

For all the attention globalization has received in recent years, little consensus has emerged concerning how best to understand it. For some, it is the happy product of free and rational choices; for others, it is the unfortunate outcome of impersonal forces beyond our control. It is, in turn, celebrated for the opportunities it affords and criticized for the inequalities in wealth and power it generates.

Branding. Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace. The only question is, how do you do it? Learn the laws of...

This groundbreaking book is the first to both identify the wide range of political risks that global firms face and show investors how to effectively manage them. Written by two of the world's leading figures in political risk management, it reveals that, while the world remains exceedingly risky for businesses, it is by no means incomprehensible. The authors provide a wealth of unique methods, tools, and concepts to help understand political risk, showing when and how political risk analysis works - and when it does not.

As companies expand their international operations, smart women who are prepared to pursue opportunities overseas can dramatically accelerate their careers, enjoying high-profile projects, bigger promotions, and impressive financial rewards. Get Ahead by Going Abroad is the go-to resource that reveals how women, single or married, can leverage this trend to showcase their skills and move up quickly on their own terms.

Undisputedly, China has become the world's manufacturing powerhouse, accounting for around half of all personal computers, digital cameras and kitchen appliances. However, the country is fast transitioning from low-cost manufacturing to a higher-value, innovation-led economy, a critical transformation that is at the heart of this new title.

When Corporations Rule the World explains how economic globalization has concentrated the power to govern in global corporations and financial markets and detached them from accountability to the human interest. It documents the devastating human and environmental consequences of the successful efforts of these corporations to reconstruct values and institutions everywhere on the planet to serve their own narrow ends.

In State Capitalism, Joshua Kurlantzick ranges across the world - China, Thailand, Brazil, Russia, South Africa, Turkey, and more - and argues that the increase in state capitalism across the globe has, on balance, contributed to a decline in democracy. He isolates some of the reasons for state capitalism's resurgence: the fact that globalization favors economies of scale in the most critical industries and the widespread rejection of the Washington Consensus in the face of the problems that have plagued the world economy in recent years.