Títulos en Redacción y publicación

Sell your tech (without getting technical). B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone’s using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy. In Make It Punchy, tech messaging expert Emma Stratton explains how and why you need to leave all the jargon behind. How to get real with buyers about why your technology matters to them.

Success in life is more than having goals and skills. You need connections. And to get connections, you need to reach out - fearlessly, strategically, and every day of the work week. For many, this is a daunting and confusing task. Reach Out shows listeners how to use social media and simple digital tools to begin building and expanding the number of people they know. Author Molly Beck explains how to: establish and strengthen your digital presence; develop career goals that reaching out can help you obtain; and much more!

Se trata de un audio que forma parte de la colección la trilogía del inglés y que se centra en mejorar el speaking y el writing del inglés.

Descubre el audio de cabecera de los padres que quieren hablar en inglés con sus hijos. Nuestro Best Seller para niños de cero a nueve años. Contiene cuentos, poemas, vocabulario y frases de uso común que le ayudarán a los más pequeños a empezar a conocer el idioma y a familiarizarse con los sonidos anglófonos.

Two must-have classics together in one volume, On Writing Well and How to Write a Memoir, from acclaimed writer, editor, and scholar William Zinsser ""On Writing Well is a bible for a generation of writers looking for clues to clean, compelling prose."" –New York Times On Writing Well, which...

In this revealing compendium, acclaimed writer Diana Gabaldon shares her invaluable lessons for creating an immersive reading experience, from evoking a mood to using the power of emotions to communicate physical intimacy. You'll learn the difference between gratuitous sex and genuine encounters that move the story forward and how to handle less-than-savory acts that nevertheless serve a narrative purpose. Gabaldon also notes that sex can be conveyed instead of described.

In Amazon Keywords for Books, Dale shows you how to use keywords to sell more books. It’s not difficult to increase the discoverability of your book. But you’ll need a deeper understanding of keywords if you want to sell more books.

William Zinsser’s Writing to Learn shows students how to write clearly about any subject—from mathematics, physics and chemistry to art and music—and how to use writing as a means of learning. In his warm and engaging style, Zinsser dispels students’ fear of writing, and he shows them that the process of writing can help them understand a subject that they always thought they had no aptitude for. Taking students into many surprising corners of knowledge, Zinsser provides proof that every field has an accessible literature.

¿Cuál será el estado de la sociedad y la política de nuestra república dentro de 70 años, cuando algunos de los niños que ahora van al colegio aún estén vivos? ¿Conservaremos un gobierno basado en la Constitución, en la igualdad de todos los ciudadanos ante la ley y en la pureza de la...

Gotham Writers' Workshop has mastered the art of teaching the craft of writing in a way that is practical, accessible, and entertaining. Now the techniques of this renowned school are available in this audiobook. Once you've listened—and written—your way through this book, you'll have a command of craft that will enable you to turn your ideas into effective short stories and novels. You will be a writer.

When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.

Queremos escribir para que nos lean, ¿verdad? La principal meta de la escritura es lograr que te lean. Pero, ¿cómo llamar la atención de nuestros potenciales lectores si lo que redactamos está desordenado, inconexo, con deficiente puntuación, faltas de ortografía, frases demasiado largas o demasiado cortas, o descripciones incomprensibles? Nadie querrá leer nuestros libros si no aprendemos los secretos de una redacción eficaz. Te enseñaremos cómo hacer que tus escritos sean seductores pero al mismo tiempo claros y eficaces.

“I don’t want to be remembered for One Hundred Years of Solitude or for the Nobel Prize, but rather for my journalism,” Gabriel García Márquez said in the final years of his life. And while some of his journalistic writings have been made available over the years, this is the first volume to gather a representative selection from across the first four decades of his career - years during which he worked as a full-time, often muckraking, and controversial journalist, even as he penned the fiction that would bring him the Nobel Prize in 1982.

Some of the most rewarding pages in Henry Miller's books concern his self-education as a writer. He tells, as few great writers ever have, how he set his goals, how he discovered the excitement of using words, how the books he read influenced him, and how he learned to draw on his own experience.

As practical as it is inspiring, The Art of Creative Writing remains a timeless, illuminating guide that teaches every writer, and aspiring writer, how to create works that are both compelling and enduring.

El esperado libro de Liliana Heker sobre su experiencia en talleres de escritura, una práctica que realiza desde hace más de cuarenta años y por donde han pasado muchos de los escritores más reconocidos de la actualidad argentina.

Alguna vez de alguien aprendimos algo; no siempre fuimos conscientes de que estábamos aprendiendo o nos estaban enseñando. Pero es larga la tradición de los alumnos escribas que hicieron de sus apuntes personales obras del conocimiento. ¿Del conocimiento de qué? Las clases de Hebe Uhart...

In an increasingly digital age, website content is the pinnacle launch pad that prompts your audience to act. Establish your brand values, determine the needs of your niche audience, and curate a website that highlights the exclusive opportunities only you can offer with Content is King as your go-to handbook.

Ever dream of writing a book, article, poem, or play that means something to you—and maybe to someone else as well? Do you have an idea you're ready to get down on paper? In Creative Writing For Dummies, you'll learn how to unleash your creative side and become a confident and productive writer.

Feeling stifled by "shoulds" and yearning to find your authentic voice? Uncork your creativity with Brenda Ueland's timeless classic, "If You Want to Write." Originally published in 1938, this inspiring guide is more than just craft tips; it's a passionate manifesto for artistic independence. Ueland, a mentor to writers like Anaïs Nin and Flannery O'Connor, believes everyone has a unique story to tell and urges you to silence self-doubt and embrace the inherent joy of writing.