Títulos en Redacción y publicación

La structure est-elle le fondement caché de toutes les histoires à succès ? Pourquoi certaines histoires fonctionnent-elles et d'autres pas ? La réponse est la structure. Dans ce guide primé de l'auteur du célèbre "Préparez votre roman", vous apprendrez les fondements universels qui garantissent une intrigue et des arcs de personnages puissants.

Write more stories, strengthen your craft, and grow your author career. Short stories give you the freedom to experiment with new ideas, characters, and genres, without committing months or years to a novel. They can help you strengthen your craft, build your creative confidence, grow your audience, and create additional streams of income. But how do you turn a promising idea into a satisfying story? Once it’s finished, what should you do with it?

Brought to you by Penguin. THE INSTANT SUNDAY TIMES BESTSELLER From the New York Times bestselling author of Digital Minimalism and one of the world's top productivity experts, a groundbreaking philosophy for creating great work at a sustainable pace. Hustle culture. Burnout. Quiet quitting...

Every aspect of screenwriting is covered with an authority and credibility never seen in any book to come before. Told with honesty, humor, and vulnerability from the real-world perspective of a working, professional screenwriter, Kill the Dog reveals the secrets of what it takes to have a successful career as a Hollywood screenwriter.

Writing is more than language and story. It also involves the creation of self. Writing is about who we are and who we are becoming. After taking up writing at the age of thirty, Sue Monk Kidd has created some of the world’s most treasured stories. In Writing Creativity and Soul she shares...

Alguna vez de alguien aprendimos algo; no siempre fuimos conscientes de que estábamos aprendiendo o nos estaban enseñando. Pero es larga la tradición de los alumnos escribas que hicieron de sus apuntes personales obras del conocimiento. ¿Del conocimiento de qué? Las clases de Hebe Uhart...

THE WALL STREET JOURNAL AND USA TODAY BESTSELLING GUIDE TO BRILLIANT COMMUNICATION READERS LOVE SMART BREVITY: ⭐⭐⭐⭐⭐ "This book is soooo good" ⭐⭐⭐⭐⭐ "Love this book, short, punchy, deep, simple and easy to implement" ⭐⭐⭐⭐⭐ "Genius wrapped in generosity: it shows you...

Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work...

Part deeply personal memoir, part masterclass in storytelling, Plot Twist is a refreshingly honest look at the life of a writer whose stories have thrilled us for decades. With 100 million books in print worldwide and over twenty blockbuster television and film adaptations of his work, Harlan...

Finally finish the first draft of your novel with a method that maximizes efficiency, speed, and joy—from the author of Save the Cat! Writes a Novel. After months (or years) of writing, are you left with nothing but a folder full of false starts? Do you have a novel you were once excited to...

If you read (or listen to) nothing else on communication, listen to this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you speak more authentically, express your ideas with clarity and impact, and win over your audience. This book will...

Author Scott Dikkers will tell you how to write jokes. He’s a master joke writer, founder of the world’s most popular humor site TheOnion.com, number one New York Times best-selling humor author, professional public speaker, and successful cartoonist. In this definitive joke-writing handbook, he'll teach you comedy writing and how to write a joke with a simple comedy-writing and joke-writing formula you can use right now to write your own jokes.

Master the art of English grammar with this updated edition of the bestselling guide, The Only Grammar Book You’ll Ever Need, featuring fresh examples and quizzes to test your knowledge, making it an invaluable resource for business professionals, students, and anyone looking to improve their...

Escribir nunca ha sido un trabajo fácil y menos ahora, cuando Internet cambia constantemente y es más difícil que nunca captar la atención de los lectores. Ahora más que nunca tienes que ser contundente, convincente y expresar más con menos palabras para llamar la atención. La gente se distrae fácilmente si no sabes cautivarla y mantenerla interesada. Quizás seas un experto en marketing en redes sociales y en posicionamiento en buscadores, pero nada de eso te va a servir de mucho si no usas adecuadamente las palabras para vender.

You want to write a nonfiction book that matters. Book readers love and rave about a book they underline, dog-ear, and highlight. How do you do that, when you’ve never written a book like that before, when you aren’t sure what content to include in a nonfiction book, or how to organize it? And when you’re not sure if your idea is worth pursuing in the first place? At the heart of the answers to all these questions is a craft created by A. J. Harper, ghostwriter and editor for some of the foremost thought leaders of our time.

Communication should be clear and concise, and we should get to the point quickly. The problem is we don’t always know how to do this. What does it mean to be concise? How can a complex topic be summarized in just a few lines? This award-winning book is a step-by-step guide for clear, concise communication in everyday work conversations. Being concise is not about trying to condense all the information into 60 seconds. It is about having clear intent, talking about one topic at a time, and focusing on solutions instead of dwelling on problems.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Una crónica sobre la deriva autoritaria de Turquía bajo el régimen de Erdogan y la resistencia de su pueblo. Desde las calles de Estambul hasta las esferas del poder en Ankara, este libro revela la implacable lucha por el control y la influencia que ha definido la era del presidente Recep...

La aparición del cuerpo salvajemente mutilado de la actriz Pamela Dosantos desencadena una crisis de insondables consecuencias para el regreso del PRI a la presidencia. Tomás, un periodista dominado por el desánimo, escribe en su columna acerca del asesinato de la famosa actriz, incorporando...

Expanding on the author's highly successful process for doubling daily word counts, this audiobook - a combination of reworked blog posts and new material - offers practical writing advice for anyone who's ever longed to increase their daily writing output.