Títulos en Historia y cultura

Even the best ideas have little value if they are not explained clearly, concisely, and convincingly to others. Scientists, engineers, health care professionals, and technology specialists become leaders in their fields not just by way of discovery, but by communication. In this essential book, two seasoned communication consultants offer specific, focused advice to help professionals develop, improve, and polish their interpersonal communication, writing, and presentation skills.

ChatGPT changed the conversation for us all. Suddenly a tool could write reports, analyse data, generate strategies and produce ideas in seconds — work that once took professionals years to master. Which raises an uncomfortable question. If a machine can produce in seconds what took you decades to learn… what exactly is your expertise worth?

Vital Ties depicts an emergent form of intimacy with the dead mediated by digital technologies. In southern Australia, a game developer crafts a virtual reality experience, reuniting his best friend with an avatar of his late father. In Northern California, a woman creates a smartphone app to log moments in which her deceased mother appears. In Chicago, a high school teacher visits her late brother's Facebook page, hypnotized by the shifting content that animates and reanimates him.

We are the last generation to manage only humans. The next will manage hybrid teams of humans and AI agents. Most leaders are not ready. The rare organizations achieving 200% productivity gains from AI are not using better technology than those achieving 20%. They are managing it differently. The authors learned this from failure. Across many AI deployments, the pattern became clear: capable agents failed not from weak technology, but from a missing management layer.

In A Short History of the Printing Press And of the Improvements in Printing Machinery from the Time of Gutenberg up to the Present Day, Robert Hoe explores the remarkable evolution of one of humanity’s most influential innovations: the printing press. From Gutenberg’s revolutionary early...

Why the life we made easier still feels hard to live We take the escalator all day, then pay a gym to climb its stairs. We download meditation apps to recover the stillness our devices helped erode. We swipe for connection in cities packed with people. A multi-trillion-dollar wellness industry now sells back the effort, focus, and texture that ordinary life once gave us for free. In Friction, Eliot Mannoia names a defining contradiction of modern life: we pay once for the technologies that remove friction, and again for the products and services that sell it back to us.

Would you rather have the real thing of a fake substitute? In this quick listen with easy to follow reasoning, Michael Faeth has set out to change the narrative around artificial intelligence. This isn't an anti-A.I. tirade; in fact the author outlines some very good uses for it. However, we...

Bloomsbury presents Electronic Dreams by Tom Lean, read by Mark Meadows Remember the ZX Spectrum? How about the BBC Micro, Acorn Electron, or Commodore 64? Did you marvel at the immense galaxies of Elite or master digital kung-fu in Way of the Exploding Fist? For anyone growing up in the 1980s...

国の時代から、星の時代へ。戦争、気候変動、AIの進化、宇宙産業──これから私たちが直面する課題は、もはや国家単位では捉えきれない。未来を設計するの思想。それが〈プラネタリア〉。

PROMPTED is a clear and practical guide that makes AI interaction accessible to a wide audience. It fills the gap between dense technical manuals and overly simplistic guides by offering actionable frameworks and techniques to help readers use AI as a tool for creativity, collaboration, and...

How do we spark new scientific discoveries? How can we accelerate new breakthroughs in science? These are some of the biggest unsolved questions in science. Many believe that discoveries arise by chance or serendipity. The Engine of Scientific Discovery illustrates, for the first time, how we...

What happens when intelligent machines aren’t just in our pockets but are also driving our cars, making our decisions, folding our laundry, and educating our kids? You’ve heard the hype: AI will make us healthier, give every child a personalized tutor, run our businesses more efficiently...

Bloomsbury presents The System written and read by James Ball. 'A fascinating exposé of the world behind your screen. Timely, often disturbing, and so important' Caroline Criado Perez, author of Invisible Women 'Takes us beyond Zuckerberg, Bezos et al to a murkier world where we discover how...

Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation. This exceptional addition to the No B. S. series is essential for anyone aiming to harness software and cutting-edge technology to elevate their marketing efforts.

As advances in AI spark fear and confusion, The Mind’s Mirror reminds us that in spite of the very real and pressing challenges, AI is a force with enormous potential to improve human life. Computer scientist and AI researcher Daniela Rus, along with science writer Gregory Mone, offers an expert perspective as a leader in the field who has witnessed many technological hype cycles. Rus and Mone illustrate the ways in which AI can help us become more productive, knowledgeable, creative, insightful, and even empathetic, as well as the many risks associated with misuse.

Questo libro sulla storia dei videogiochi non ha alcuna pretesa di raccontare ogni avvenimento del medium che in pochissimo tempo diventato il più ricco, diffuso, criticato, influenzato e culturalmente rilevante. E tuttavia passa in rassegna le tappe fondamentali del percorso che ha portato quel sistema di intrattenimento a diventare una parte fondamentale della nostra attuale cultura. Si parla di tecnologia e famiglia, di storia universale e personale, di scoperte continue, curiosità, notti insonni.

Cos’è l’economia dell’attenzione? Come ci condiziona? Per James Williams, prima strategist di Google poi filosofo formatosi a Oxford, la più recente minaccia alla libertà degli uomini viene dai sistemi di persuasione intelligente che sempre di più indirizzano i nostri pensieri e le nostre azioni. Mentre le tecnologie digitali rendevano abbondanti le informazioni, la nostra attenzione è diventata la risorsa che scarseggia e che le tecnologie competono per catturare, senza preoccuparsi di seguire gli obbiettivi che ci prefissiamo e aiutarci a raggiungerli.

Immaginiamo un futuro in cui sapiens supertecnologici controlleranno, con le loro intelligenze aumentate, il mondo; mentre altri sapiens desueti, saranno relegati a un ruolo marginale. Uno scenario solo fantascientifico?Oggi l'intelligenza artificiale, le neuroscienze, le nanotecnologie, la genetica modificano in modo sempre più vertiginoso il rapporto tra l'uomo e la natura. Nella storia dell'umanità sta succedendo qualcosa che potrebbe anche portare alla fine di Homo sapiens.

JAK UPÓR I TROCHĘ SZCZĘŚCIA ZMIENIŁY ŚWIAT Czy wiesz, że: miniaturowy odłamek plastiku w oku pilota RAF-u sprawił, że dziś używamy tego materiału do produkcji sztucznych soczewek; tytanowa komora, która za nic nie dawała usunąć się z kości królika, doprowadziła do powstania implantów dentystycznych; viagrę zawdzięczamy grupie chemików pracujących nad nowym lekiem mającym przynieść ulgę cierpiącym z powodu dusznicy bolesnej; pięć wyjątkowo ciepłych tygodni 1928 roku pomogło Alexandrowi Flemingowi w odkryciu penicyliny.

Co może łączyć emancypację kobiet, „Wesele” Wyspiańskiego i prapoczątki ruchu nazistowskiego? To zaskakujące, ale wspólnym ogniwem jest... rower.