Títulos en Historia y cultura

What began as a modest start-up partnership only 25 years ago has already surpassed all the giants of contemporary capitalism. How did Microsoft achieve all of this in so short a time? Cheryl Tsang steps inside the famous culture of loyalty, the storied “maniacal work ethic”, and the hardcore world of reckless risk-taking to reveal, once and for all, exactly what makes Microsoft tick.

When Neil Armstrong and Buzz Aldrin stepped onto the lunar surface in July of 1969, they wore spacesuits made by Playtex: 21 layers of fabric, each with a distinct yet interrelated function, custom-sewn for them by seamstresses whose usual work was fashioning bras and girdles. This book is the story of that spacesuit. It is a story of the triumph over the military-industrial complex by the International Latex Corporation, best known by its consumer brand of "Playtex" - a victory of elegant softness over engineered hardness, of adaptation over cybernetics.

From the Model T to the SUV, Autophobia reveals that our vexed relationship with the automobile is nothing new. In fact, debates over whether cars are forces of good or evil in our world have raged for over a century now, ever since the automobile was invented. According to Brian Ladd, this love and hate relationship we share with our cars is the defining quality of the automotive age.

The Internet was never intended for you, opines Brian McCullough in this lively narrative of an era that utterly transformed everything we thought we knew about technology. In How the Internet Happened, he chronicles the whole fascinating story for the first time, beginning in a dusty Illinois basement in 1993, when a group of college kids set off a once-in-an-epoch revolution with what would become the first "dotcom".

Clarence L. "Kelly" Johnson led the design of such crucial aircraft as the P-38 and Constellation, but he will be more remembered for the U-2 and SR-71 spy planes. His extraordinary leadership of the Lockheed "Skunk Works" cemented his reputation as a legendary figure in American aerospace management. 

Johannes Gutenberg was our first geek, the original technology entrepreneur, who had to grapple with all the challenges a Silicon Valley startup faces today. Jeff Jarvis tells Gutenberg's story from an entrepreneurial perspective, examining how he overcame technology hurdles, how he operated with the secrecy of a Steve Jobs, but then shifted to openness, how he raised capital and mitigated risk, and how, in the end, his cash flow and equity structure did him in.

A “meticulously researched” (The New York Times Book Review) examination of energy transitions over time and an exploration of the current challenges presented by global warming, a surging world population, and renewable energy—from Pulitzer Prize- and National Book Award-winning author...

An NPR Best Book of 2018 "How to Invent Everything is such a cool book. It's essential reading for anyone who needs to duplicate an industrial civilization quickly." --Randall Munroe, xkcd creator and New York Times-bestselling author of What If? The only book you need if you're going back in...

Notorious. Illegal. Avoid if you can. These are words most commonly used to describe what some mistakenly call the Deep Web. Yet, the Deep Web is where your banking information sits. Your shopping profile, your saved searches, and your passwords. What they’re really referring to is the Dark Web, and I’ll take you there - with the proper preparation and knowledge of its history.

Building on his national bestseller The Rational Optimist, Matt Ridley chronicles the history of innovation, and how we need to change our thinking on the subject. Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and...

Könnten Sie in wenigen Sätzen erklären, was Augmented Reality bedeutet? Was digitale Disruption oder Smart Health ausmacht? Wer der vielzitierte Homo Deus ist? Falls nicht, gehören Sie zu der großen Mehrheit derer, die zwar in und mit der Digitalisierung leben und arbeiten, die aber meist passen müssen, wenn es darum geht, die Schlagworte konkret zu erläutern. Es gibt viele spannende Publikationen über Digialisierung, aber keine, die den gesamten Themenkomplex erfasst und darlegt.

La minigonna o il latte in polvere? La pillola anticoncezionale o la lavatrice? Lo smartphone o il fast food? La Divina Commedia o lo sbarco sulla Luna? Omero o il velinismo? Che cosa ha rivoluzionato davvero la vita degli uomini e delle donne di oggi? Muovendosi tra scoperte tecnologiche, piccole e grandi invenzioni, colpi di genio o fortuna, questo libro racconta la storia di 101 idee che hanno cambiato il mondo, attingendo a studi, ricerche, notizie di cronaca.

Award-winning journalist David Ewing Duncan considers 24 visions of possible human-robot futures—Incredible scenarios from Teddy Bots to Warrior Bots, and Politician Bots to Sex Bots—Grounded in real technologies and possibilities and inspired by our imagination. What robot and AI systems...

This trenchant analysis examines the many ways our society's increasingly tenuous commitment to facts laid the groundwork for Donald Trump's rise to power. Award-winning journalist Nathan Bomey argues that Trump did not usher the post-truth era into being. He was its inevitable outcome. Bomey...

Throughout the 1960s and 1970s, a diverse group of teachers and students working together on academic computing systems conducted many of the activities we now recognize as personal and social computing. Joy Rankin draws on detailed records to explore how users exchanged messages, programmed music and poems, fostered communities, and developed computer games like The Oregon Trail. These unsung pioneers helped shape our digital world, just as much as the inventors, garage hobbyists, and eccentric billionaires of Palo Alto.

In Analogia, technology historian George Dyson presents a startling look back at the analog age and life before the digital revolution - and an unsettling vision of what comes next.

A New York Times Magazine writer explores the Next Big Thing in tech - the impending revolution in voice recognition - and shows how it will upend Silicon Valley and transform how we use computers, the Web, and much more. Every decade or so brings a seismic shift in how people interact with tech, from the PC to the internet to the smartphone. James Vlahos shows that we are on the cusp of the next shift: to voice computing. Siri and Alexa are early forms of this technology, but soon we may talk as fluently with our phones, appliances, cars, etc. as we do with any human.

Though created by humans, our technologies, markets, and institutions often contain an antihuman agenda. Douglas Rushkoff, digital theorist and host of the NPR-One podcast Team Human, reveals the dynamics of this antihuman machinery and invites us to remake these aspects of society in ways that foster our humanity. In 100 aphoristic statements, his manifesto exposes how forces for human connection have turned into ones of isolation and repression.

Many people today are so dazzled by the long-term potential for artificial intelligence that they overlook the much clearer and more immediate potential for a new form of "collective intelligence": the intelligence of groups of people and computers working together. In Superminds, Thomas Malone explains what we need to do to take advantage of this potential. Groundbreaking and utterly fascinating, Superminds will change the way you work - both with others and with computers - for the better.

Taking listeners behind Apple's major research studies, Apple Classrooms of Tomorrow (ACOT) and ACOT2, this audiobook highlights the powerful effects of the Challenge-Based Learning (CBL) framework and also introduces some of the extraordinary parents, educators, and entrepreneurs from around the world who are already utilizing new science-backed methods and technologies to benefit all children, from those who struggle to honor students, to help them unlock their potential and empower them to reach beyond their perceived limitations.