Resultados Editorial "Audible Studios" en Historia y cultura

Based on the author’s experience in the world of inventing and promotion, Hardcore Inventing offers the kind of advice you can only learn from experience: how to developing an idea into an invention, how to build a prototype for show, how to safeguard intellectual property, how to market both strategically and in “guerilla" mode, how find investors, and much more. And all of that is based on his IP 3 Tacitical Method which breaks everything down to Invent, Protect, Promote, and Profit.

日本経済を牽引してきた自動車産業。

A field guide to the visionaries and the fans who are reinventing the art of storytelling. Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. No longer content in our traditional role as couch potatoes, we approach media as experiences to immerse ourselves in at will.

In this groundbreaking work, pioneering technology thinker and economist W. Brian Arthur sets forth a boldly original way of thinking about technology. The Nature of Technology is an elegant and powerful theory of technology's origins and evolution. It achieves for the progress of technology what Thomas Kuhn's The Structure of Scientific Revolutions did for scientific progress.

Sie sind eines Verbrechens angeklagt. Wer soll über Ihr Schicksal entscheiden? Ein menschlicher Richter oder ein Computer-Algorithmus? Sie sind sich absolut sicher? Sie zögern womöglich? In beiden Fällen sollten Sie das Buch der jungen Mathematikerin und Moderatorin Hannah Fry lesen, das mit erfrischender Direktheit über Algorithmen aufklärt, indem es von Menschen handelt. Algorithmen prägen in wachsendem Ausmaß den Alltag von Konsum, Finanzen, Medizin, Polizei, Justiz, Demokratie und sogar Kunst.

Paul Kennedy, award-winning author of The Rise and Fall of the Great Powers and one of today’s most renowned historians, now provides a new and unique look at how World War II was won. Engineers of Victory is a fascinating nuts-and-bolts account of the strategic factors that led to Allied victory. Kennedy reveals how the leaders’ grand strategy was carried out by the ordinary soldiers, scientists, engineers, and businessmen responsible for realizing their commanders’ visions of success.

The US Army entered World War II unprepared. Lacking Germany's blitzkrieg approach of coordinated armor and air power, the army was organized to fight two wars: one on the ground and one in the air. Previous commentators have blamed Congressional funding and public apathy for the army's unprepared state. David E. Johnson believes instead that the principal causes were internal: army culture and bureaucracy, and their combined impact on the development of weapons and doctrine.

When Neil Armstrong and Buzz Aldrin stepped onto the lunar surface in July of 1969, they wore spacesuits made by Playtex: 21 layers of fabric, each with a distinct yet interrelated function, custom-sewn for them by seamstresses whose usual work was fashioning bras and girdles. This book is the story of that spacesuit. It is a story of the triumph over the military-industrial complex by the International Latex Corporation, best known by its consumer brand of "Playtex" - a victory of elegant softness over engineered hardness, of adaptation over cybernetics.

From the Model T to the SUV, Autophobia reveals that our vexed relationship with the automobile is nothing new. In fact, debates over whether cars are forces of good or evil in our world have raged for over a century now, ever since the automobile was invented. According to Brian Ladd, this love and hate relationship we share with our cars is the defining quality of the automotive age.

Johannes Gutenberg was our first geek, the original technology entrepreneur, who had to grapple with all the challenges a Silicon Valley startup faces today. Jeff Jarvis tells Gutenberg's story from an entrepreneurial perspective, examining how he overcame technology hurdles, how he operated with the secrecy of a Steve Jobs, but then shifted to openness, how he raised capital and mitigated risk, and how, in the end, his cash flow and equity structure did him in.

La minigonna o il latte in polvere? La pillola anticoncezionale o la lavatrice? Lo smartphone o il fast food? La Divina Commedia o lo sbarco sulla Luna? Omero o il velinismo? Che cosa ha rivoluzionato davvero la vita degli uomini e delle donne di oggi? Muovendosi tra scoperte tecnologiche, piccole e grandi invenzioni, colpi di genio o fortuna, questo libro racconta la storia di 101 idee che hanno cambiato il mondo, attingendo a studi, ricerche, notizie di cronaca.

In this smart and funny book, celebrated cartoonist Zach Weinersmith and noted researcher Dr. Kelly Weinersmith give us a snapshot of what's coming next - from robot swarms to nuclear fusion powered-toasters. By weaving their own research and interviews with the scientists who are making these advances happen, the Weinersmiths investigate why these technologies are needed, how they would work, and what is standing in their way.

全世界で大反響！米TIME誌でも取り上げられた話題の書の日本語版が、サイボウズ式ブックスから遂に刊行！

Questo libro sulla storia dei videogiochi non ha alcuna pretesa di raccontare ogni avvenimento del medium che in pochissimo tempo diventato il più ricco, diffuso, criticato, influenzato e culturalmente rilevante. E tuttavia passa in rassegna le tappe fondamentali del percorso che ha portato quel sistema di intrattenimento a diventare una parte fondamentale della nostra attuale cultura. Si parla di tecnologia e famiglia, di storia universale e personale, di scoperte continue, curiosità, notti insonni.

Cos’è l’economia dell’attenzione? Come ci condiziona? Per James Williams, prima strategist di Google poi filosofo formatosi a Oxford, la più recente minaccia alla libertà degli uomini viene dai sistemi di persuasione intelligente che sempre di più indirizzano i nostri pensieri e le nostre azioni. Mentre le tecnologie digitali rendevano abbondanti le informazioni, la nostra attenzione è diventata la risorsa che scarseggia e che le tecnologie competono per catturare, senza preoccuparsi di seguire gli obbiettivi che ci prefissiamo e aiutarci a raggiungerli.

Immaginiamo un futuro in cui sapiens supertecnologici controlleranno, con le loro intelligenze aumentate, il mondo; mentre altri sapiens desueti, saranno relegati a un ruolo marginale. Uno scenario solo fantascientifico?Oggi l'intelligenza artificiale, le neuroscienze, le nanotecnologie, la genetica modificano in modo sempre più vertiginoso il rapporto tra l'uomo e la natura. Nella storia dell'umanità sta succedendo qualcosa che potrebbe anche portare alla fine di Homo sapiens.

Oggi internet, con tutti i suoi pericoli e le sue opportunità, fa parte della vita dei bambini e delle competenze che dovranno acquisire per stare al mondo. Tra i genitori c’è chi ha rinunciato alla battaglia per tenere sotto controllo i contenuti a cui sono esposti i propri figli e li lascia navigare da soli in rete, e chi, nel dubbio, vieta tout court smartphone e tablet. Chi ha ragione? Secondo Giuseppe Lavenia, che si occupa da decenni della delicata relazione tra bambini e strumenti digitali in veste di psicoterapeuta e formatore per insegnanti e genitori, nessuno dei due.

Obra-prima em termos de pensamento original e pesquisa, A era do capitalismo de vigilância, de Shoshana Zuboff, apresenta ideias alarmantes sobre o fenômeno que ela nomeou capitalismo de vigilância. Os riscos não poderiam ser maiores: uma arquitetura global de modificação comportamental ameaça impactar a humanidade no século XXI de forma tão radical quanto o capitalismo industrial desfigurou o mundo natural no século XX.

Philosophe passionné par les grandes questions de notre temps, Luc Ferry décrypte les nouveaux enjeux de l’intelligence artificielle en convoquant les plus grands esprits, de Spinoza à Hegel en passant par Kant et Heidegger. Une révolution est en marche, et peu de gens s’en aperçoivent : l’IA est en train de profondément changer le monde. Avec clarté et profondeur, Luc Ferry explore les promesses et les limites de cette technologie fascinante, qui imite la pensée à la perfection.

Kate Conger und Ryan Mac erzählen die wahre Geschichte hinter der Übernahme von Twitter durch Elon Musk! Der Kauf von Twitter für 44 Milliarden Dollar durch den reichsten Mensch der Welt ist anders als alles, was in der Wirtschaft oder den Medien bisher geschehen ist. Ein streitbarer, launischer CEO entschied nach der Übernahme 2022 darüber, was unter freie Meinungsäußerung fiel – und was nicht.