Títulos en Desarrollo empresarial y emprendimiento

*New York Times bestseller—over 40 million copies sold* *The #1 Most Influential Business Book of the Twentieth Century* One of the most inspiring and impactful books ever written, The 7 Habits of Highly Effective People has captivated readers for nearly three decades. It has transformed the...

In Disrupt You!, Jay Samit, a digital media expert who has launched, grown, and sold start-ups and Fortune 500 companies alike, describes the unique method he has used to invent new markets and expand established businesses. In today's ever-changing and often-volatile business landscape...

Geoffrey West's research centres on a quest to find unifying principles and patterns connecting everything, from cells and ecosystems to cities, social networks and businesses. Scale addresses big, urgent questions about global sustainability, population explosion, urbanization, ageing, cancer, human life spans and the increasing pace of life but also encourages us to question the world around us.

Dalla povertà delle case popolari all’orfanotrofio, da una bottega in periferia a una fabbrica nelle Dolomiti, fino a diventare il numero uno. Con un’idea fissa in testa: "essere il più bravo". Dopo aver per primo setacciato fonti e documenti, incluso il fascicolo presso il collegio Martinitt, parlato con estimatori e detrattori, collaboratori e concorrenti e aver, infine, incontrato lo schivo imprenditore, Tommaso Ebhardt racconta, in questa esclusiva e non ufficiale biografia, il patron di Luxottica.

As a teenager, Steve Schwartz lived in 24/7 survival mode, going hungry whenever he couldn’t find enough work to pay for a school lunch. His mother’s death launched him on a journey to the far reaches of the world, where he discovered a passion for the ancient, calming rituals of tea. Join Steve, the founder of Art of Tea, as he reveals the surprising true story behind its international success. Learn how he grew a tiny tea concept into partnerships with brands like Wolfgang Puck and Vera Wang, all through the timeless ritual of tea itself.

If you have an Instagram account or are a business owner and are not making full use of social media to expand and grow your business, you are missing out on potentially billions of new clients. It doesn't matter who you are—never forget that you are a brand. Instagram is the best social media site to develop and promote your business. In this book, I will detail a step-by-step guide on how to maximize your Instagram presence, develop a loyal following, and more importantly, how to turn your followers into repeat customers.

"Dirige tu vida y la empresa con base en ¡Valores!" describe una nueva medida de éxito organizacional, gracias a la cual propietarios, accionistas, empleados y clientes por igual ganan en función de su compromiso con un propósito común y un conjunto de valores que se aplican a todos para lograr llegar a la lista de los "500 Afortunados".

Google and Facebook changed our way of life. With this transformation, they unleashed a wave of disruption that handed unprecedented power to Big Advertising. Consumers paid the price as their lives were interrupted and intruded upon in ever-more invasive attempts to sway opinion and drive sales.

Los principios, modelos y sistemas que Víctor Hugo Manzanilla comparte en Emprendedor, conquista el arte de los negocios, son oro molido porque son prácticos y comprenden conocimiento adquirido por el autor en su amplia trayectoria como emprendedor en serie y ejecutivo de empresas Fortune 500, además de que son acompañados con ejemplos con los que el lector puede fácilmente identificarse, algunos de su propia experiencia en el mundo empresarial.

The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.

What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation? Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.

El autoengaño, también en la empresa, es el resultado de un análisis insuficiente de la realidad, de realizar planteamientos precipitados o incluso de sobrevalorar nuestras propias capacidades. Este autoengaño es fácil de detectar por los demás y sus consecuencias son nefastas. El fracaso y el perder apoyos son solo dos de ellas. En Autoengaño y empresa, el autor analiza numerosos ejemplos de autoengaño y explica cómo acabar con ellos para conseguir una mejor y más eficaz gestión empresarial.

Libro 1: "Libertad Financiera con ChatGPT y Prompt Engineering" Aprende a dominar el mundo del dinero online con la última revolución en inteligencia artificial: ChatGPT. Descubre cómo puedes obtener ingresos pasivos, mejorar tus estrategias de marketing, y mucho más, todo en tu idioma. Este libro te guiará paso a paso en cómo utilizar prompts en español para maximizar tus ganancias sin esfuerzo.

Karla Huerta y Mike Duboe (socio en Greylock) se adentran en el mundo de la adquisición. Pláticandonos y aconsejándonos sobre lo que debes saber para para entender como adquirir y acercar personas a tu negocio. No importa en qué punto se encuentre o qué giro pueda tener: creciendo empresas al etilo Silicon Valley es un MUST para entender el mundo del emprendimiento el día de hoy.

A practical handbook for accelerating innovation, both internally and externally, through engagement with innovation ecosystems.

Prompt: Utiliza ChatGPT para revolucionar tu empresa pequeña y deja atrás a los competidores. ¿A veces sientes que llevar tu negocio es como una subida interminable? No estás solo. Pero, ¿y si tuvieras un arma secreta para no solo sobrevivir, sino realmente prosperar? La respuesta está en ChatGPT, una tecnología de inteligencia artificial que puede transformar tu negocio. Desde manejar quejas de clientes sin esfuerzo hasta recopilar datos valiosos, ChatGPT es como tener a un jugador estrella en tu equipo.

In 2008, Touraj Parang's award-winning startup, Jaxtr, had 10 million users, raised nearly $20 million from top-tier Silicon Valley investors, and seemed poised to sail straight through the Great Recession. But, by January of 2009, Jaxtr's only hope for survival was to find a buyer—sadly, it was too late for that. In Exit Path, Touraj draws on the lessons learned from that chaotic experience and the extraordinary successes that followed once he made creating and executing an exit strategy a top priority.

A circular economy is an economic system designed to save money, eliminate waste, and achieve deep sustainability. No-brainer, right? Circular Economy for Dummies explains why the old way of doing things (the take-make-waste model of a linear economy) is fast going the way of the dinosaurs, and it gets you ready to think circular. From business processes and material lifecycles to circular design in just about every industry, this book is a fascinating glimpse into the sustainable future we urgently need.

Escala o Estáncate es una guía directa, práctica y brutalmente honesta para emprendedores que ya no quieren sobrevivir… quieren escalar.

¿Cómo volvernos un must en el ámbito empresarial? ¿Cómo aplicar el diseño de experiencias en nuestros hogares, en nuestros proyectos personales y en nuestros negocios? ¡Con El Efecto WOW! Mari Carmen Obregón nos muestra a través de modelos de inspiración, ejercicios prácticos e historias de éxito, cómo convertir todo lo que tocamos en una experiencia diferenciada, a descubrir nuestro yo creativo y el WOW dentro de cada uno de nosotros.