Títulos en Desarrollo empresarial y emprendimiento

What would you do if you knew you would not fail? If you are in the consumer-packaged goods industry, The 27 Unbreakable Rules is the closest thing to a success guarantee. Dr. Mark Young has a 30+ year track record of CPG success and is unmatched when it comes to building successful consumer brands. In The 27 Unbreakable Rules: Build a $100M+ Brick + Mortar CPG Brand, Young draws on decades of brand advertising and product-launch experience to lay out a proven path to building a $100M+ CPG brand.

Brought to you by Penguin. From Jim Collins, the most influential business thinker of our era, comes an ambitious upgrade of his classic, Beyond Entrepreneurship, that includes all-new findings and world-changing insights. What's the roadmap to create a company that not only survives its infancy...

Feeling overwhelmed by the AI revolution? You see headlines about artificial intelligence transforming businesses, but most guides are written for programmers and tech experts. This changes now.

In the realm of small businesses, a common obstacle is the lack of leadership. To bridge this gap, this book offers a comprehensive guide incorporating the wisdom amassed over years of practical business experience. Authored by an industry expert, the content is derived from a bi-weekly blog that was initially addressed to his leadership team, and now has been curated into a single, impactful volume for a wider audience.

AI-Built Digital Empire is a practical, step-by-step guide for solopreneurs, creators, consultants, and online business builders who want to scale faster—without hiring teams, burning out, or working longer hours. This book shows how artificial intelligence can act as a silent co-founder, handling automation, content creation, customer engagement, analytics, and workflows while you focus on strategy and vision.

Stop wasting time and money coming up short on your goals. Get aligned and get them done. Don’t fall into the Failure Gap, where ambitious strategies come up short because leaders know what to do and why, but they haven’t figured out HOW to do it together. Knowing your WHY and your WHAT is insufficient to drive growth and transformation in your organization.

In Disciplined Entrepreneurship for Climate and Energy Ventures, veteran entrepreneur Bill Aulet, climate tech expert Ben Soltoff, and the faculty behind MIT's Climate & Energy Ventures course, Tod Hynes, Francis O'Sullivan, and Libby Wayman, deliver a comprehensive discussion of how to bring...

Are you losing leads to slow response times while competitors scale faster than ever? Drowning in repetitive tasks that keep you from growing your business? The solution isn't working harder or hiring more staff. It's building an AI agent workforce that operates 24/7 at a fraction of the cost. AI Agents for Entrepreneurs reveals the exact no-code system successful business owners use to automate sales, support, and operations without technical skills or massive budgets.

If you listen to nothing else on innovation, listen to this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you invest in your best innovation bets, learn from setbacks, and bring bold new offerings to market. This book will inspire you to know your customers' "jobs to be done;" harness the benefits of design thinking; bring AI into the innovation process; keep bureaucracy and structure from stifling creativity; build a culture of experimentation; and become the disrupter in your industry.

With 10 simple disciplines, this guide will help you make a bigger impact while increasing your freedom and creativity. Driven people often have a burning need to succeed. But that same relentless brilliance that propels you can take a toll on your teams, personal relationships, and even your health. Gino Wickman, bestselling author of Traction, teams up with mindfulness expert Rob Dube to help you strike a crucial balance between those inner and outer worlds while taking your success to new heights.

Este libro es para cualquiera que sienta la necesidad de reinventarse, de volver a participar o de mantener la curiosidad en un panorama que se transforma rápidamente. Ya sea que sea un jubilado que busca ingresos complementarios, un aprendiz de por vida hambriento de un nuevo desafío o alguien decidido a no quedarse atrás por la ola digital, estas páginas son para usted. Encontrará métodos prácticos y procesables, la mayoría de los cuales solo requieren su tiempo y creatividad, y descubrirá cómo la inteligencia artificial puede ser tanto un motor como un socio en sus nuevas empresas.

"Cover me while I cut around that blue Mondeo and ambush the guy in the grey suit." There are not many successful entrepreneurs who will enthusiastically break off in the middle of a multi-million pound deal to have a huge snowball fight in the car park with their finance director. But then Mark...

Companies like Dropbox, Zoom, Slack, Atlassian, and DocuSign grew into multibillion-dollar companies using the three-step "Freemium" product strategy: (1) instead of hiring an expensive sales force, give away software for free; (2) let happy users tell others; (3) offer a premium subscription version, producing a recurring revenue stream. Over the last three decades, Freemium strategy has evolved into a practice known to tech industry insiders as "product-led growth."

Negociación es un elemento esencial de casi todas nuestras interacciones —personalmente y profesionalmente. Es parte de cómo establecemos relaciones, trabajamos juntos y encontramos soluciones para nuestros clientes, nuestras organizaciones y nosotros mismos. Sencillamente...

¿Esperas el momento perfecto para emprender? No existe. Ben Grove presenta en "Fundadores" un manifiesto brutal contra las excusas y la teoría vacía. Esta obra te guía por tres etapas críticas: iniciar sin recursos, validar mediante bootstrapping radical y sostener tu empresa cuando la crisis golpea. Descubre cómo transformar la escasez en ventaja competitiva, diseñar ofertas irresistibles desde el anonimato y gestionar el flujo de caja como oxígeno vital.

La inteligencia artificial ha dejado de ser un recurso exclusivo de grandes empresas: ahora está al alcance de cualquier emprendedor digital dispuesto a multiplicar su productividad y sus ingresos. Este libro es una guía práctica, directa y profesional para construir tu propio asistente de IA, capaz de automatizar tareas, responder a clientes, escalar tus ventas y liberar tu tiempo.

In Self-Made Maverick, Dr. Reza Zahedi, a leading figure in international real estate, delivers a powerful manifesto for those who refuse to settle. Too many entrepreneurs believe that success requires a massive start-up budget, an ironclad business plan, and years of experience. But that’s a lie. Lasting self-made success comes from thinking differently, seizing opportunities, and embracing the unconventional path.

WHAT VALUABLE COMPANY IS NOBODY BUILDING? The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what...

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. Your business is a calling. You've been called to serve a group of people with the...

Are you tired of wondering if your photography hobby could ever actually pay the bills? It can. And this book shows you how to make it happen—step by step. Whether you’ve got a DSLR or just your smartphone, this guide gives you the tools, strategies, and confidence to start your journey to success.