Resultados Editorial "Ascent Audio" en Gestión

Over 90 percent of customers buy on trust, but only 3 percent of salespersons are trusted. Start with Who takes science-based storytelling for sales, marketing, and talent acquisition to a new level by showing you how to blend Aristotle's Persuasion Model, business neuromarketing, the educational 4MAT system, and a new approach to the Three-Act Play to build customer and candidate trust with only twelve bullet points and a story.

Why is profitable growth so hard to achieve and sustain? Most executives manage their companies as if the solution to that problem lies in the external environment: find an attractive market, formulate the right strategy, win new customers. But when Bain & Company's Chris Zook and James Allen researched this question, they found that when companies fail to achieve their growth targets, 90 percent of the time the root causes are internal, not external.

With authors from Clayton M. Christensen to Adam Grant and company examples from Intel to Uber, HBR's 10 Must Reads 2017 brings the most important management conversations to your fingertips.

When Nellie Borrero joined Accenture, bigotry and bias went unnoticed and unchecked; it was simply the workplace norm. Now, thirty-five-plus years later, this first-generation Latina shares how she led diversity strategy and developed award-winning inclusion and diversity programs that transformed Accenture into the #1 ranked employer for inclusion, diversity, and equity. In Unwavering, Borrero draws on her experiences with remarkable candor and courage to inspire you to think bigger, know your value, and show up with it everywhere, every day.

The best of Peter F. Drucker's articles on management, all in one place. That "management" exists as a concept, a practice, and a profession is largely due to the thinking of Peter F. Drucker. For nearly half a century, he inspired and educated managers—and powerfully shaped the nature of business—with his iconic articles in Harvard Business Review.

The seminal book Blue Ocean Strategy has sold over four million copies globally and is in print in forty-six languages. But much of W. Chan Kim and Renee Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place.

The Network Imperative is a call to action for managers and executives to embrace network-based business models. The benefits are indisputable: companies that leverage digital platforms to co-create and share value with networks of employees, customers, and suppliers are fast outpacing the market. These companies, or network orchestrators, grow faster, scale with lower marginal cost, and generate the highest revenue multipliers.

With input from over twenty experts combined with useful checklists, sample agendas, and follow-up memos, the HBR Guide to Making Every Meeting Matter will teach you how to set and communicate your meeting's purpose; invite the right people; prepare an achievable agenda; moderate a lively conversation; regain control of a wayward meeting; and ensure follow-through without babysitting or haranguing.

1:1s are arguably one of the most critical meeting types for the success of team members, managers, coaches, teams, and organizations. The best managers recognize that 1:1s are not an add-on to their role as a manager. Conducting 1:1s successfully are foundational to being a manager. At the same time, these meetings are the core of a direct report's experience and development at work, including how well they engage and attach to their role, perceive the effectiveness of their manager, and envision their future at the organization.

This guide details an approach to leadership focused on caring about the well-being of others. As founder and executive chairman of MarineMax and with kindness as his True North, William H. McGill Jr. helped transform the company from a small disparate group of boat dealers into a highly profitable $2 billion global conglomerate. In Relentless Caring, McGill shares what he's learned about how to truly care about others 24/7 and generate solid profits at the same time.

Stop the Shift Show is an essential guide for managers and business owners looking to transform their hourly workforce into a top-performing super team. This book offers practical strategies and techniques for effectively managing and coaching hourly workers. Whether you're new to management or an experienced leader, Stop the Shift Show provides valuable insights and actionable advice to help you elevate your team's performance and drive success for your business.

Bestselling authors and international speakers Jeremie Kubicek and Steve Cockram share their simple but powerful strategies for boosting your emotional intelligence and elevating your interpersonal communication skills. Step by step, you will learn to integrate Care, Celebration, Collaboration, Critique, and Clarification into your communication toolbox. Using one of these 5 Cs, you can verbally ask someone to respond in the way that you most want, and as a result, facilitate a successful interaction.

Two leaders in transformation and customer success deliver an inspiring and exciting new approach to succeeding in an increasingly decentralized and digital-first world. In the book, you'll learn how to demolish organizational silos once and for all, allowing resources to flow across networks, ecosystems, and communities. The authors explain the seven principles underlying their unique and effective "Boundless" paradigm: connection, integration, decentralization, mobility, continuity, autonomy, and shared success.

Based on extensive primary research conducted over more than fifteen years, this book documents the differential contribution of HP's successive CEOs in sustaining the company's integral process of becoming. It uses a comprehensive strategic leadership framework to examine and explain the role of the CEO: (1) defining and executing the key tasks of strategic leadership, and (2) developing four key elements of the company's strategic leadership capability.

This book is for anyone who has experienced a difficult person at work. Revealing the nine different types of difficult people, there's a quick quiz so you can work out the personality type you're dealing with, and how to communicate with them effectively.

Strategy decision making and action used to be off limits to all but the select few at the very top of an organization. It was a largely cerebral activity focused on grand long-terms plans made at annual off-site retreats away from the daily challenges of the business. That is no longer the case. The current business environment does not wait for companies to slowly adjust in an annual meeting. The relentless pace of change renders today's long-term future tomorrow's history. Does this mean strategy is no longer useful, or even feasible? No. Good strategists are needed now more than ever.

Toxic workplaces take all kinds of forms—whether it's a narcissist boss who belittles and bullies, colleagues who backstab and gaslight, "work friends" who drain you with endless complaining, or a culture of overwork and burnout. It can feel impossible to know whether to speak up and when to keep your head down. Do you try to address it head-on, go to HR, or play office politics? The HBR Guide to Navigating the Toxic Workplace will help you set boundaries and change what you can while helping you maintain your mental health and your self-respect in some of the toughest situations at work.

Leaders today want to stop feeling overwhelmed and alone. They want to build engaged, diverse, resilient, and joyful teams that achieve greater things together. They want a better way to lead. Lead Together is a fictional story, grounded in psychology and laden with practical tools, that offers leaders a power-with rather than power-over paradigm. It explores how leaders can develop power jointly rather than use it as a top-down means of control in the form of an engaging, squirrelly narrative.

You probably already have the skills to be more fulfilled and successful. But sometimes it's about showcasing these skills so that colleagues, customers, friends, and the rest of the world can recognize what you do. Drawing on extensive research and inspiring real-life examples, psychologist and bestselling author Dr. Rob Yeung guides you through proven techniques that will get you noticed for all the right reasons.

A renowned business innovation leader teams up with a social-personality psychologist to offer that something else—a collection of ten visionary principles to obliterate barriers to change and ignite a whole new level of creative problem-solving. Drawing upon decades of experience working with the world's best-known organizations and their teams, the authors provide practical advice that goes beyond "business as usual" for successfully tackling intractable challenges. The Breakthrough Manifesto explores why these principles are critical for the current times.