Resultados Editorial "The Agile Brand" en Gestión

What do our words truly mean, whether they are posted on a website, spoken on a shareholder call, projected on a wall in an internal meeting, or shared with a customer? While eloquently written prose may inspire and engage any audience for a short time, it is our actions that define both our priorities as well as our future success. Our priorities are what we do not what we saywe’d like to do. This premise forms the foundation of Priority is Action: 7 Principles for Better Strategies, Decisions, and Outcomes.

We find ourselves at an inflection point in the relationship between brands and their audiences, where customers and employees are demanding better and more valuable experiences. Companies must keep up with this demand in order to remain competitive. This includes competition for both customers as well as employees. More importantly, while many organizations have traditionally focused on external-facing initiatives first, it is the ones which start internally that have the greatest potential to provide long-term positive benefits.