Títulos en Marketing y ventas

A groundbreaking exploration of why we want what we want, and a toolkit for freeing ourselves from chasing unfulfilling desires. Gravity affects every aspect of our physical being, but there’s a psychological force just as powerful—yet almost nobody has heard of it. It’s responsible for...

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .

Born in Spain during the height of the Middle Ages, Maimonides, also known as Rambam, is recognized as one of the greatest scholars of all time. Influential throughout the Middle East, he was both a traditionalist and an innovator – a Rabbi, physician, and philosopher – and his teachings continue to be widely respected today by Jews, Christians, and Muslims alike. Jeffrey Katz is recognized as one of the foremost contemporary interpreters of Maimonides’ teachings.

Master the skills you can’t learn in a classroom. You can break into today’s cutting-edge sales force - and become a leader. All it takes is learning Stephan Schiffman’s essential skills. Honed to perfection over decades of experience, his techniques will make you a top sales performer. From the man who’s trained more than a half-million salespeople, these are the secrets you won’t learn in any classroom. Now they’re yours for the taking and will put you on the fast track to career advancement.

Are you ready to make $10M? All you need is commitment, drive, a talent, high-value skill or knowledge to share with others through an information product, coaching service or agency offer… and this audiobook. For the first time outside of his exclusive coaching programme, William Brown reveals everything he’s learned about how to build and scale an incredibly successful e-learning business, making multiple millions of dollars along the way. He leaves no stone unturned, handing you the exact step-by-step blueprint needed for multi-seven-figure success–all you have to do is follow the steps.

Ya sea que sea un emprendedor en ciernes, una pequeña empresa establecida, una persona influyente en las redes sociales, un especialista en marketing de una gran corporación (o algo intermedio), la idea de ser una "marca" se considera esencial para el desarrollo de una estrategia de marketing sólida.

In this audiobook, you will learn how to reach thousands of people on Facebook using sales funnels. Facebook sales funnels are used to reach out to a target audience and persuade them to purchase. You will find updated Facebook sales funnels strategies that will provide you with a lot of value and actionable steps. Plus an understanding of the Facebook algorithm recent changes will help with your marketing approach. This full pack audiobook will help you in creating more effective advertising content that will capture the attention of your target audience.

The promise of decentralized finance (DeFi) as a disruptor to financial institutions makes it must-know for anyone involved in finance. DeFi For Dummies provides an easy-to-understand option for unraveling the past, present, and future of DeFi. Understand current DeFi applications, including how to build basic applications on the leading platforms, and get a look into the future's most promising new DeFi solutions.

Este libro es para cualquier persona que quiera iniciar un negocio en línea con una inversión inicial mínima. El Drop shipping ha abierto puertas a emprendedores de todo el mundo, y yo mismo he pasado por el viaje. En este libro, compartiré los pasos exactos para construir un negocio rentable de Drop shipping utilizando Shopify y otras plataformas. Tanto si eres un principiante como si tienes algo de experiencia, encontrarás estrategias prácticas.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

A new fundamental economic shift is emerging: an economy based on transformative experiences that guide people to change, achieve their aspirations, and become who they want to be. Welcome to the Transformation Economy. Creating transformative experiences offers businesses the largest...

Implante na sua empresa a máquina de vendas que levou a Salesforce.com a gerar mais US$100 milhões em receita anual recorrente. Toda empresa precisa vender, isso é inquestionável. No entanto, a maior parte delas permanece refém do acaso, sobrevivendo à base de resultados pífios, insuficientes e imprevisíveis. Receita Previsível (Predictable Revenue) é uma provocação a empresas, gestores, empreendedores e todos aqueles que lidam com vendas, para que saiam da posição de vítimas passivas da demanda de mercado e passem a protagonistas dos resultados.

Las redes sociales están en boca de todos, pero son muy pocos los que saben usarlas y, por tanto, sacarles partido. O, lo que es lo mismo, monetizarlas. Tanto es así que la mayoría de los directivos responsables de empresas y los emprendedores se preguntan sí, quizá, sería conveniente...

Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.

Há quase uma década, Brad Stone registrou a ascensão da Amazon, o empreendimento pioneiro que transformou de forma silenciosa nosso modo de fazer compras pela internet. Desde então, a empresa tem passado por um crescimento exponencial, inventando produtos — como a assistente pessoal baseada em inteligência artificial Alexa e o serviço de armazenamento em nuvem Amazon Web Services — e desestruturando diversos mercados.

In Build a Business You Love, #1 New York Times bestselling author and Ramsey Solutions Founder and CEO, Dave Ramsey breaks down the system that took his business from a card table in his living room to a $250 million operation. Business leaders face all kinds of challenges and fears as they work to grow their business. Dave Ramsey gets it—because he’s been there. Over the past 30 years, he and his team have taken some right (and plenty of wrong) turns as they worked to build his one-man financial counseling business into Ramsey Solutions, a $250 million company with over 1,000 team members.

Brought to you by Penguin. You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last?...

This new Master Course presents selections carefully edited for specific topics from the Nightingale Conant panel of 39 best-selling authors. Learn mandatory skills to win in business from experts with proven track records in business. We searched through hours of content from their business skills courses to present their expertise on the topic of discussion in each chapter.

"No one asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need?

The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."