Títulos en Marketing y ventas

Erik Deckers and Robert Bagley are Orlando-based authors who have taken their decades of work and entrepreneurship skills and experiences and have collaborated to bring this content to you.

Have you ever wondered why, while everyone talks about Amazon FBA’s latest updates and advanced tactics, so many people forget the simple foundations that made it work in the first place? Today, the focus is on complex tools, automation, and cutting-edge strategies. But Amazon FBA was created years ago, and its roots — the basic principles of inventory, fulfillment, and customer service — are what allowed thousands of sellers to build real businesses. Too often, these basics are overlooked.

Consumers are overwhelmed by choices and inundated with marketing messages. And despite an obsession with positioning amongst the world’s most well-known companies, too many brands retain an outdated focus on “being better” and using “line-extensions” rather than on what really matters in the mind—being different than your strategic enemy.

Convertir ChatGPT en un cajero automático va más allá de las promesas superficiales al brindarle estrategias comprobadas para construir una empresa sostenible de trabajo desde casa. Además, este libro descubre el inmenso potencial de ChatGPT y le ayuda a transformar su experiencia WFM en un viaje rentable y satisfactorio.

In un mondo in cui ogni giorno nasce un nuovo tool di intelligenza artificiale e ogni sei mesi metà di ciò che sappiamo è già superato, questo libro ti offre qualcosa di molto più duraturo: i principi strategici che non scadono. Non troverai tutorial su ChatGPT o guide a piattaforme destinate a cambiare nel giro di settimane. Troverai invece i fondamenti che rendono l’AI davvero utile nel marketing.

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts: Sex doesn’t sell - people in skimpy clothing and provocative poses...

This isn't a book. It's a collection of chapters containing proven tactics I withheld from the $100M Series because they were "too advanced," "too niche," or "too much math." Translation: They work too well for specific situations.

In The Go-to-Market Cheat Code: The Secret to Unlocking B2B Growth, award-winning entrepreneur Justin Gray and seasoned executive Josh Wagner deliver a research-rich and example-based exploration of why trust and relationships are the true foundation of every thriving business, and how you can build, maintain, and leverage trust in your own business dealings to gain an edge over competitors. This book avoids flash-in-the-pan trends and focuses instead on timeless, proven principles that can help you scale your organization to the next level.

As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates, and unfiltered livestreams. How, then, do marketing executives and others gain consumer trust? These Fortune 500 consultants present the answer in Unfiltered Marketing.

Abundance and prosperity. Bible scriptures give you the reason why was Solomon the most materially blessed man to ever walk the earth. What was it about Solomon that led God to bless Solomon to be King (he was not next in line), have 700 wives, 300 concubines, and be the richest man in the world for all his lifetime?

Cheap. It's a dirty word laden with negative meanings. It is also the story of Lauren Weber's life. As a child, she resented her father for keeping the heat at 50 degrees through the frigid winters and rarely using his car's turn signals - to keep them from burning out. But as an adult, she found herself walking 30 blocks to save $2 on subway fare. In Cheap We Trust teases out the meanings of cheapness and examines the wisdom and pleasures of not spending every last penny.

Prompt: Utiliza ChatGPT para revolucionar tu empresa pequeña y deja atrás a los competidores. ¿A veces sientes que llevar tu negocio es como una subida interminable? No estás solo. Pero, ¿y si tuvieras un arma secreta para no solo sobrevivir, sino realmente prosperar? La respuesta está en ChatGPT, una tecnología de inteligencia artificial que puede transformar tu negocio. Desde manejar quejas de clientes sin esfuerzo hasta recopilar datos valiosos, ChatGPT es como tener a un jugador estrella en tu equipo.

Endless Customers delivers a proven framework for businesses to become the most trusted and recognized brands in their markets by harnessing the power of developing the right content, website, sales activities, technology, and culture of performance. When executed correctly, this framework enables marketing, sales, and leadership teams to sync up on a business strategy that is transformative to the organization's growth, creating long-term success—and endless customers.

Do you want to boost your sales, save time, and grow your business at a lightning speed? Good copywriting can do all that plus a whole lot more. And world-class copywriting can transform your performance out of all recognition. I’m going to show you how. Whether you’re aware of it or not, copywriting is one of the most essential elements of effective marketing. It’s the art and science of strategically delivering words that get people to take action.

From the author of the book that became the iconic The Social Network movie, here is the definitive take on one of the wildest stories ever -- the David-vs.-Goliath GameStop short squeeze, a tale of fortunes won and lost overnight, marking an unforgettable event in financial history...

A groundbreaking exploration of why we want what we want, and a toolkit for freeing ourselves from chasing unfulfilling desires. Gravity affects every aspect of our physical being, but there’s a psychological force just as powerful—yet almost nobody has heard of it. It’s responsible for...

Connect with affluent customers, create unique experiences through impeccable service, and close the sale.

Kennedy and Fischer unveil that it takes no more effort to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations, who are willing to pay premium prices for exceptional expertise, service, and experiences. In this updated fourth edition, Kennedy and Fischer provide a comprehensive guide on how to reposition your business, practice, or sales career to appeal to these affluent customers, for whom price is not a determining factor.

Jordan Belfort—immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street—reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star. For the first time ever, Jordan Belfort opens his playbook and gives you access...

Developing unwavering confidence and a magnetic personality can transform your career, relationships, and self-image. Yet even the most capable people battle self-doubt or struggle to share ideas effectively. If you’ve ever felt invisible in a crowd or longed to take command of a room, Small Talk [5-in-1]: 99 Techniques & Insights to Create Powerful Connections by Mastering the Art of Making Conversation is your roadmap to standing out and succeeding.