Títulos en Marketing y ventas

Your business might be brilliant. But if the market can’t find you, understand you or trust you, brilliance alone is not enough. BRAG is a practical guide for manufacturers, engineering firms, defence suppliers, mining companies, energy businesses and other technical B2B organisations ready to...

This audiobook is narrated by an AI Voice. More Leads. More Clients. More Profit. You are good at what you do. Your clients get results. So why does the money never quite match the difference you make? Most coaches and consultants do not have a delivery problem. They have a lead generation...

Most first-time donors never give again. Most sponsors quietly lapse. And most organizations respond by pouring more effort into finding new supporters — while the ones they already won drain away. Pouring faster is not the fix. Patching is. Keep Them for Good is a complete, practical retention system for nonprofits of every size — from an author who has spent three decades watching fundraising succeed and fail from the event director’s chair, including two decades running the Royal Victoria Marathon Charity Pledge Program, which has raised over $3 million for local charities.

Воронка продаж — это маркетинговая модель, которая описывает путь покупателя от первичного привлечения внимания до приобретения товара или услуги. Выстроить воронку продаж с высокой конверсией под задачи бизнеса — ключевая задача отдела маркетинга в любой компании, малой или крупной. Автор нескольких книг-бестселлеров и создатель метода StoryBrand Дональд Миллер вместе с коллегой Джей Джей Питерсоном разработали уникальное практическое руководство для создания эффективных воронок продаж.

Дэн Кеннеди, предприниматель-мультимиллионер, автор бестселлера «Жесткий менеджмент» и Ким Уэлш-Филлипс (владелица крупного SMM-агентства), говорят о том, что качественный SMM — это всегда про деньги. Необходимо, наконец, научиться зарабатывать реальные деньги с помощью социальных сетей.

Перед вами уникальное практическое руководство от известных экспертов по маркетингу — мультимиллиардера, автора нескольких бестселлеров Дэна Кеннеди и разработчика сайтов, IT-консультанта Партива Шаха. Они предлагают простые и проверенные стратегии для жесткой автоматизации маркетинга. Авторы рассматривают технологии как инструмент для достижения конкретных целей: роста продаж, увеличения прибыли и повышения стоимости бизнеса.

Most real estate agents stay stuck for one reason: they confuse activity with production. They chase leads, switch strategies every 90 days, and spend more time reacting than building. The result? Inconsistent income, burnout, and a business that owns them instead of the other way around. In Do More Deals, Aaron Novello breaks down the systems, skills, and standards required to create predictable deal flow and long-term freedom in real estate—without gimmicks, hype, or endless hustle.

Turn Your Social Media Into a $12,000+/Month Machine (Even If You’re Starting from Scratch) Tired of posting content that doesn’t bring real growth, customers, or sales? Now picture this: you open your social apps and finally see numbers that matter—DMs coming in, booked calls, orders, partnerships… without spending hours guessing what to post, and without relying on “luck” with the algorithm.

Провести презентацию, после которой у вас купят все, что вы предлагаете. Захотят быть похожим на вас. Отдадут все деньги за вашу идею. Думаете, так мог только Джобс? Дэн Кеннеди, предприниматель-мультимиллионер и автор бестселлера «Жесткий менеджмент», научит вас составлять презентации, которые не оставят никого равнодушным. Времена PowerPoint остались в прошлом: сейчас вам на помощь придут вебинары и социальные сети. В своей привычной бескомпромиссной манере Кеннеди расскажет, как понять, что нужно конкретной аудитории, как выступать без страха и быть убедительным.

How Do You Address Language Barriers in Customer Service? Language is one of the most powerful tools for connection. But what happens when it becomes a barrier instead? In customer service, clear communication is everything. When language differences create confusion or frustration, it can quickly damage trust and loyalty. But here’s the truth: language barriers don’t have to be roadblocks. They can be opportunities—to innovate, to connect deeper, and to show genuine care.

I denne bog får du svar på, hvordan de gør, og du kommer bag kulissen hos en række inspirerende cases og får deres bedste anbefalinger. Bogen inddrager den nyeste forskning på tværs af kommunikation, marketing, ledelse og adfærdsdesign, og du lærer, hvordan du bringer metoden ind i...

You’re not failing in real estate. But if you’re being honest, you may not be where you thought you’d be by now. You’re working. You’re staying busy. You’re doing something every day. But the income isn’t consistent. The clients aren’t predictable. And at some point, you’ve probably started wondering why all your effort isn’t translating into lasting momentum. The truth is, most agents don’t struggle because they lack ambition or motivation. They struggle because no one ever showed them how to build a real business.

How Do You Handle Customers Who Have Unrealistic Expectations? is a straightforward, no-fluff short listen that helps business owners, service teams, and managers navigate one of the toughest challenges in customer experience—dealing with demands that don’t match reality.

Business Spotlight Audio behandelt Wildfire-Management in Südafrika, internationale Ausbildung für Feuerwehrleute, die geschlechtsspezifische Lücke bei Geldanlagen, zielgerichtetes Marketing, die Auswirkungen von Homeoffice sowie nützliche Business-Sprache.

Zum 100-jährigen Jubiläum des Headhuntings öffnet einer der erfahrensten Insider die Türen zur Beletage der Wirtschaft. Heiner Thorborg blickt auf fast fünf Jahrzehnte Executive Search zurück und zeigt schonungslos, worauf es bei der Besetzung von Vorstand und Geschäftsführung wirklich...

O segundo volume da Coleção Negócios de Sucesso apresenta novas estratégias práticas destinadas aos micros e pequenos empresários, que, depois de terem dado o primeiro passo e montado sua empresa, precisam de ainda mais dicas e orientações de um especialista em marketing que entende a...

The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, Chief Marketing Officer of Meta. “Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2...

Bestselling author and real estate, television, and media icon Ryan Serhant shares his proven strategy to build your brand from scratch. Brand It Like Serhant brings readers through Ryan’s three-step strategy that transformed him from that-broker-above-Burger Heaven into the founder of SERHANT...

This audiobook will help you save time, energy, and money, as it gives you all the most important techniques and strategies for you to open, connect, and "small talk" with anyone you want.

Secrets the world's best salespeople don't want you to know...finally revealed by Robert Moore, so that you can triple your sales - in any market! Quick question: Imagine yourself closing more deals and making more sales, faster and easier than ever before. How does it feel? Well, that's exactly the purpose of this audiobook: to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more money.