Títulos en Marketing y ventas

Um bom modelo financeiro pode fazer com que os clientes paguem duas, dez ou cem vezes mais... na metade do tempo. E quando isso acontece, os negócios ficam muito mais divertidos. Um Modelo de Dinheiro é uma sequência deliberada de ofertas. É o que você oferece, quando oferece e como oferece, para ganhar o máximo de dinheiro possível o mais rápido possível. O ideal é ganhar dinheiro suficiente com um cliente para conseguir e atender pelo menos mais dois clientes em menos de 30 dias.

You are the hardest worker in the room. You have the degrees, the certifications, the credentials — and someone else keeps getting the promotion. This is not a book about working harder. This is a book about the one skill your education never gave you.

The Evolution of a Sales Mind is aimed at high-performance sales professionals and leaders, primarily but not exclusively in the technology space, looking to re-energize their approach in a rapidly shifting commercial landscape. Written by veteran sales strategist and mentor Lou Leuzzi, this book distils decades of frontline sales experience, consultancy insights, and behavioral expertise, into a powerful new playbook for those who recognize that their current strategies are increasingly ineffective in a business world that is being continually disrupted. This isn’t a beginner’s guide.

Sell Smarter provides insights into the overlap between artificial and emotional intelligence, as well as the challenges leadership faces, especially in sales. Today's buyers and sellers stand at the threshold of transformation, equipped to harness data, empathy, and technology to elevate every interaction. In this new era of AI business models, decisions unfold with confidence and speed, driven by sharper insights and a richer understanding of what truly matters.

This is not another business theory book. It is a story about responsibility—to customers, to employees, and to the next generation of leaders. If you are a business owner preparing for succession, a leader navigating rapid change, a manager trying to build systems that outlast you, or an entrepreneur searching for principles instead of tactics, this book was written for you.

Profit Generating Pipeline is a must-listen for B2B sellers and sales leaders who want to stop guessing and start driving real results. In this bestselling book, sales expert Leslie Venetz delivers a proven, step-by-step blueprint for building a high-performing outbound strategy that fills your pipeline with qualified leads and keeps revenue flowing.

Trend Leader is a practical guide for those working in design, insight and marketing roles to gain the confidence to talk about future trends.

Bloomsbury presents Brand Thinking: Building Brands You Can Believe In, by Allison J. Steinke and Haseon Park. Foreword by Marty Brandt. Read by Patricia Rodriguez. What does it mean to make a brand “believable,” and why should we care? In a world flooded with brand noise, authors Allison J...

Crystallizing Public Opinion by Edward Bernays is a seminal work in the field of public relations, originally published in 1923. In this book, Bernays, often regarded as the "father of public relations," explores the techniques and principles behind shaping public perception and influencing mass opinion. Drawing from psychology, sociology, and media studies, he explains how public relations professionals craft messages can strategically to guide public thought and behavior.

In today's cutthroat sales world, where sales professionals are constantly juggling multiple responsibilities and navigating a sea of relentless competitors, everyone is looking for an edge. What if that EDGE is found in a tool powerful enough to give you more time in your sales day, accelerate your productivity, and still leave room for the human touch that's vital to building relationships? Enter the game-changing world of Artificial Intelligence. Enter The AI Edge.

In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to dramatic market shifts regularly since 1901, and the new edition explains how the Nordstrom approach can be emulated by any organization—in any industry.

If you have your own business, understanding financial statements better will help you get more profit out of your business, and this will also help you recognize warning signs in the accounts. Knowing your way around financial statements will help you spot trends in working capital that might mean you need to raise fresh finance, for example. You'll also be able to use financial statements of other companies in your sector to set your business benchmarks that can help improve your performance.

From services to products, online to in-person, small-scale to multinational, your customers' loyalty depends on how you interact with them. Transform Customer Experience is your ultimate guide to putting your customer first. Author and CX expert Isabella Villani shows how you can implement a customer strategy from planning to execution.    

Der bewährte Plan, um online Geld zu verdienen. Wenn Sie Unternehmerbücher voller vager Ratschläge leid sind, ist dieses Buch genau das Richtige. Dieser Schritt-für-Schritt-Fahrplan ist für alle, die nach Geschäftsideen für Kleinunternehmen suchen, online Geld verdienen wollen oder einen klaren Plan zum Wachsen brauchen. Ein eigenes Unternehmen zu gründen, sollte kein Ratespiel sein; egal, ob Sie bei null anfangen oder ein bestehendes Unternehmen skalieren – die Strategien in diesem Buch zeigen Ihnen, wie Sie schneller und intelligenter Geld verdienen.

Do you feel inadequate when it comes to communicating with others? Whether you want to (1) communicate clearly (2) master the art of persuasion, or (3) just be more liked and respected, this is the audiobook for you. You don’t have to be an extrovert to have charisma. There are specific steps you can take to boost your personal attractiveness. Learn how you can light up those around you, and do it in the best possible way, by being yourself!

Over the past twenty years, as he first worked as an early employee at Salesforce and later cofounded Okta, a publicly traded software company now valued at over $40 billion, Frederic Kerrest met hundreds of business leaders and investors in Silicon Valley and beyond. In Zero to IPO, he's collected a trove of nitty-gritty tips for each stage of a company's growth and assembled them into a clear blueprint for how to build a business. 

In "Sponsor Magnet," sponsorship expert Justin Moore reveals the exact frameworks he uses to help creators transform their influence into predictable income through brand partnerships. This isn't another vague "build your personal brand" guide – it's your practical roadmap to landing and executing your dream sponsorships.

Tapping into the history of intelligence-gathering and his work with former agents of the CIA, FBI, and other federal departments, Jeremy Hurewitz offers field-tested spycraft strategies and government-agency tactics anyone can use to build relationships, persuade, and sell anything.

Would you like to start your own home-based business that would make you thousands of dollars within 6 months starting with $2000 or less? If you answered yes to that, this is the most important book you will ever listen to. My name is Michael Ezeanaka and I am a 6-figure online marketer, serial entrepreneur, investor, #1 best-selling author, and the founder of Millennium Publishing Ltd. I want to show you how you can make a FORTUNE selling your own products on Amazon!

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.