Títulos en Marketing y ventas

You don’t get a second chance at a first impression — especially in ecommerce.Most brands don’t fail because of bad products. They fail because customers never trust them enough to buy.Volume II: First Imressions Matter breaks down the exact moments when visitors decide whether to trust...

Most ecommerce brands are addicted to paid traffic — and starving everywhere else.When ads get expensive, growth stops. When algorithms change, revenue disappears. The brands that survive don’t rely on rented attention — they build their own universe.Volume III: Building Your Universe...

You can build the perfect store, craft the perfect offer, and write the perfect emails……but none of it matters if no one shows up.Traffic is not magic. It’s navigation.In Volume IV of the Ecommerce Brand Guide to the Galaxy, you’ll learn how to route attention, engineer demand, and...

Most ecommerce brands don’t fail because of bad products.They fail because the math doesn’t work — and the brand doesn’t mean anything.The eCommerce Brand Guide to the Galaxy (Volume I) is a practical, founder-focused guide to building a profitable ecommerce brand that lasts. Not by...

Every sale happens inside someone's head. Long before a buyer signs, pays or shakes your hand, they have weighted trust, risk, value and feelings, often without noticing they did it. Sales psychology is the study of that hidden process. when you understand it, selling stops feeling like pushing...

Visual Real Estate Mastery: Capture Attention, Build Trust, and Close More Deals with Strategic Visual Marketing A Step-by-Step Guide for Real Estate Agents to Leverage Photography, Video, Social Media, and branding to Stand Out in a Competitive Market is the definitive guide for Real estate...

The marketing playbook that millions of companies adopted just broke—Loop reveals the AI system replacing it. If your marketing strategy stopped working, the problem isn’t you. The problem is that AI broke the system every playbook was built on—and nobody has replaced it. Until now. Kipp...

Welcome to this seminar on LinkedIn publicizing. In this course, we will cover how to expand your scope with LinkedIn. This course is grouped into three modules. Module one covers beginning with crusade chief, module two covers making the real promotion, and module three covers focusing on spending plans. When this course is finished, you'll realize how to successfully utilize LinkedIn commercials for your business. So right away, we should plunge into the principal module.

Do you want to know how I sold over 100,000 books with no fancy marketing team, no literary agent, no pre-existing list of customers, and zero industry connections? Are you ready to discover how I hit number one best-seller in multiple categories and garnered thousands of five-star ratings and reviews…using a systematic (and honest) approach that can be replicated by any nonfiction author willing to follow the very simple steps? Well, I’m about to tell you.

This accessible book leads the listener through the crucial aspects of successful business marketing, covering everything from advertising and social media to marketing economics and commercial law. Profiles of successful marketing professionals are also included, such as David Ogilvy and Philip Kotler, as well as brand biographies to show principles in practice, from Netflix to Apple. Whether you're a student, marketing professional, or small business, A Degree in a Book: Marketing is perfect for anyone wishing to know how marketing can play a part in their own business.

Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces. Author and veteran marketer Benjamin Sweeney distills a decade's worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies.

Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person...

Create your own guide to mastering the disciplines of organizational learning with this invaluable guide based on the national bestseller The Fifth Discipline. “The Fieldbook is a must read for anyone serious about building communities of common purpose, collective action, and continuous...

Develop the techniques of a million dollar earner by using these trusted methods from top MLM leaders. Let best-selling author Chris Widener share his views on achieving success in this lucrative field, as the legendary business philosopher Jim Rohn personally mentored Chris Widener in succeeding in business. Then, one of America’s youngest multi-millionaires will share his proven system for achieving results. Ryan Chamberlin achieved a million + dollar income in his early 20’s as a result of using this system for prospecting. Put these tools to use in your business, and get on-track to building wealth with your prospects and downline.

Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. 

Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing.

Les tribus, ces communautés formées sur Internet et les réseaux sociaux, ont l'ambition de faire changer le monde. Elles se construisent autour de deux éléments : une conviction partagée et une communication efficace. Grâce à ce livre, vous verrez que, vous aussi, vous pouvez mener une tribu et la faire croître.

Deploy Empathy will help you learn the skill of interviewing your customers—learning to truly listen to them—so that you can pull out their hidden needs, desires, and processes. Empathy is a skill that anyone can learn. Armed with the tactics you’ll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will delight your customers, and stop churn in its tracks. By the end of this book, you’ll be able to interview customers and potential customers with confidence.

Smart products are everywhere. They're in our companies, in our homes, in our pockets. People love these products. But what they love more is what these products do - and for anyone running a business today, outcomes are the key. The Internet of Things (IoT) is the point of connection between products and the results they deliver - it's where products become software. IoT Inc. explains everything you need to know to position your company within this powerful new network. And once you do, you'll leave the competition in the dust. 

Haven't women gotten everything they want? Economic power? Social influence? Business clout?Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in forty...