Títulos en Marketing y ventas

"Nos encontramos en la era de la influencia. Nuestras decisiones de compra y la elección de productos y servicios están constantemente influidas por nuestros amigos, familiares, la comunicación de las propias marcas y cientos de influencers con los que interactuamos en...

Do you want to learn about business intelligence but don't feel like reading a boring textbook? In the modern business world, the pace of action continues to quicken. Businesses need to be able to get actionable insights from their data in order to make the right decisions to act rapidly and effectively. In this audiobook, you will be introduced to the concept of business intelligence.

How do underdogs close huge deals they have no business winning? How do rainmakers pull off a sale before the RFP is ever issued? They don't do it with a logical argument or even the best PowerPoint presentation. They do it by turning their pitch into an emotional experience that makes the customer think, "This just feels right." This book is your blueprint for tapping into a clients gut feeling and bringing home the win. Go Big or Go Home is the greatest collection of the most memorable pitches in film, sports, business, and philanthropy.

Step up, knock, and transform your real estate career. The Power of the Knock is the ultimate guide for real estate agents ready to dominate their market and achieve extraordinary sales results. Whether you're a seasoned pro or just starting, this book will teach you how to leverage the timeless strategy of door-to-door sales to win more listings, build powerful client relationships, and close deals with confidence.

The most effective communicators in the world all structure their messages the same way, by designing for simplicity. But the problem is, simple is hard work. Our brains are programmed to complicate. Our world incentivizes more, more, more. It takes deliberate, intentional effort to communicate in a way that seems effortless. In Simply Put, award-winning marketing entrepreneur Ben Guttmann unveils a five-part framework that allows anybody to communicate with clarity. With this book, you'll be able to design messages that are beneficial, focused, salient, empathetic, and minimal—and that work.

Marketing with AI For Dummies is your introduction to the revolution that's occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You'll also learn to manage SEO and customer personalization with powerful new technologies.

From technology, media, and retail to sport teams, government agencies, and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety, and so much more. Organized for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved, and the processes put in place to make it practical, as well as the technical details, challenges, and lessons learned from each unique scenario.

Você pode obter 2x, 10x ou 100x mais leads do que tem atualmente sem mudar nada no que vende... Este livro contém os manuais que me levaram de dormir no chão da academia a possuir um portfólio multimilionário de empresas que geram US$ 200 milhões por ano. Quer saber a maior diferença entre esses dois períodos? O número de leads que eu estava conseguindo. O problema é que a maioria dos empresários não sabe como conseguir leads.

AI Digital Marketing & Social Media Marketing 2026 introduces The AI Marketing Stack — a four-layer system that connects the AI tools you already own into an integrated marketing operation: Intelligence feeding Creation, Creation feeding Distribution, Distribution feeding Monetization. One weekly workflow. One system that compounds.

In most B2B companies, 70-80% of revenue comes from existing customers. Nearly all profit is earned after the first deal. Yet post-sale teams receive a fraction of the investment, attention, and strategic focus that goes into acquiring new logos. Sales gets systems. Marketing gets budgets. Post-sale gets told to "keep customers happy."That model made sense when growth meant adding new customers. It doesn't anymore. The Growth Department offers a different way to think about Account Management and Customer Success.

Somewhere right now, an executive is sitting in a conference room, checking the time, waiting for someone to get to the point. The sales engineer on the other side of the table has the right product, the right features, and the right architecture. What they don't have is the ability to make any of it matter. Winning the Moments That Matter tells twelve stories drawn from more than 25 years of enterprise technology sales. Each one captures a pivotal moment where the deal was won or lost based on how the sales engineer communicated, not what they demonstrated.

Unlock the Blueprint to Financial Freedom with AI and Automation. Are you ready to turn your digital ideas into a thriving income stream? Money Mastery is your ultimate guide to building a $5K/month business using smart tools, automation, and proven strategies—no tech degree required. Inside this book, you'll discover: How to identify profitable digital product niches, The exact tools and platforms to automate your workflow, Step-by-step systems to launch and scale with minimal overhead, Real-world examples of successful solopreneurs and creators.

The AI revolution is creating unprecedented opportunities for consultants who can bridge the gap between complex technology and practical business solutions. Companies desperately need guidance implementing AI tools, but they don't need computer scientists - they need trusted advisors who understand both technology and business.

From Stuck to Selling is a complete roadmap for building a profitable digital product business from scratch. Written by Brittany Johnson, founder of EProducts Empire, this book walks you through every step of the process—from finding your product idea to making your first sale and scaling from there.

This book shows sales professionals how to think like card counters instead of quota chasers. Instead of riding the emotional rollercoaster of “good” or “bad” quarters, you’ll learn to turn messy sales chaos into clear, probabilistic decisions that quietly stack the odds in your favor over time. Drawing on casino math, behavioral economics, football strategy, and hard-won enterprise sales stories, it translates probability, statistics, and AI into plain English and simple moves you can use on your next deal.

You're doing the work of a media company with the resources of one person. Filming, scripting, editing, posting, engaging, analyzing, monetizing — and somewhere around hour twelve of the week, the same thought surfaces: there has to be a better way to do this. There is. But it's not another content calendar. Not a better editing workflow. Not a list of ChatGPT prompts to speed up your captions. It's the system nobody told you was possible to build alone. AI Content Machine delivers the operating system for a one-person content business.

Releasing music but nothing happens? Feeling lost with streaming, social media, and all the new AI tools? Anyone can upload a song—but few know how to build real fans and get real results. If you want to grow an audience, understand streaming and royalties, and actually make money from your music, this audiobook gives you a clear roadmap that works. You don’t need a label, a huge following, or industry contacts. You don’t need to chase trends or every new “AI hack.” You just need the right system.

The internet has revolutionized how individuals and businesses speak to each other, conduct business, and flourish. People used to go there to talk about their ideas, but today it's a place where people can live, companies can thrive, and opportunities come up faster than before. Things change rapidly, so it's not enough to be distinctive and grab notice every once in a while. Do it all the time.

High-Ticket Events rips open the vault and hands you the exact system the top 1% use to set bulletproof goals that drive every sale and sponsorship.

Business relationships are still dominated by a narrow perspective—trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business. There's a better way—orchestrating growth—in which suppliers and customers collaborate to build strategies and grow together. Christoph Senn and Mehak Gandhi lay out the Triple Fit Strategy framework, which will help you escape the product-centric mindset and put customers at the heart of your business strategy.