Resultados Editorial "Ascent Audio" en Comunicación empresarial

The ability to influence people's thoughts and feelings, to generate their buy-in, has emerged as the paramount leadership skill. The strongest leaders are those who create a positive vision of the future, paint a "big picture" that generates action by tapping into people's emotions, ask for a commitment, and inspire their listeners to take steps toward the goal. Generating Buy-In: Mastering the Language of Leadership will help you master the powerful language that breeds such a commitment.

All of us constantly broadcast information to others, even when we don't say a word. Sales professionals broadcast to potential clients in a way that wins new business. Managers broadcast to their teams about projects. Colleagues broadcast to one another about available resources. The messages we choose to broadcast shape others' beliefs in the potential for success and their ability to create positive change.

In The Pause Principle, renowned corporate communications expert Cynthia Kane reveals her tried-and-tested SOFTEN practice to better handle awkward, difficult, or tense conversations at work by breaking free of automatic reactions including shutting down, running away, yelling, or getting passive aggressive or defensive. In this book, listeners will learn how to regulate their bodily responses and emotions to arrive at peaceful and productive resolutions during even the most challenging moments at work.

In the bestselling book, Thanks for the Feedback: The Science and Art of Receiving Feedback Well by Douglas Stone and Sheila Heen, the authors wrote: "We receive a deluge of feedback—from bosses, colleagues, friends, family—yet it rarely improves performance. The problem is that we've focused all of our attention and training on the feedback giver. Instead, it is the feedback receiver who decides whether to make use of the feedback and improve."

Are your employees meeting their goals? Is their work improving over time? Understanding where your employees are succeeding—and falling short—is a pivotal part of ensuring you have the right talent to meet organizational objectives. In order to work with your people and effectively monitor their progress, you need a system in place. The HBR Guide to Performance Management provides a multi-step, cyclical process to help you keep track of your employees' work, identify where they need to improve, and ensure they're growing with the organization.

Organizations have more data at their fingertips than ever, and their ability to put that data to productive use should be a key source of sustainable competitive advantage. Yet, business leaders looking to tap into a steady and manageable stream of "actionable insights" often, instead, get blasted with a deluge of dashboards, chart-filled slide decks, and opaque machine learning jargon that leaves them asking, "So what?" Analytics the Right Way is a guide for these leaders.

In his over twenty-year career leading crisis communications for governments and organizations across the globe, Dallas Lawrence has seen it all. His work has taken him from the communications headquarters for the Iraq War to Yemen in an effort to avert the Yemeni Civil War, from the Guantanamo Bay terrorist detention facilities in Cuba to the Horn of Africa's command center for anti-pirating activities. Communicating Under Fire provides the needed mindset, strategies, and communication moves that anyone with a reputation worth defending will need when—not if—their crisis moment arrives.

When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.

Management was hard enough pre-pandemic, and now, the difficulty in getting things done has dramatically increased. How to Win Friends and Manage Remotely shares real-life examples, scientifically proven ideas, and distillations of tried-and-true business tenets—all mapped to a new virtual-first office. Combining academic research and personal experiences across various companies, roles, and countries, this is a roadmap to get listeners through the WFH (work from home) quagmire and help us all be more cognizant of others' perspectives in this brave new world. 

We know that the key to getting ahead and launching our ideas is building and sustaining a high-quality and diverse network. But the days of handing out hundreds of business cards at conferences and hoping for the best are over. Our networks need to be both strategic and authentic, made up of real relationships that bring real value. The HBR Guide to Smarter Networking will give you the tools and the confidence you need to make valuable connections, get your ideas off the ground, draw on others' expertise, scope out business opportunities, and land coveted roles.

Celebrated keynote speaker, trainer, and leadership coach Rene Rodriguez delivers an eye-opening roadmap to using applied neuroscience to improve listeners' communication ability, critical thinking, cultural awareness, and leadership skills. Based in the author's proprietary AMPLIFII system and methodologies he has taught to over 100,000 participants around the world, the book offers practical tips, useful frameworks, guided practice, and simple application exercises to help listeners create new and lasting behaviors that effect change in their life and work.

The costs of faulty communication are enormous for companies. Each year, billions of dollars are lost, precious time is wasted, innovation is thwarted, and morale suffers. But sharpening influence skills can address these challenges and create huge payoffs.

When women we admire such as Ruth Bader Ginsburg advise "Speak the truth, even if your voice shakes" and Vice President Kamala Harris has to remind a room full of men "I'm speaking," it can feel as though having our own voices heard at work can be a lost cause. Whether we're confronting a colleague about an inappropriate comment or trying to avoid being talked over by a male colleague—again—we can find ways to have our voices heard at work.  Speak Up, Speak Out helps listeners use their voices more effectively to sound off on issues large and small. 

In Leading with Empathy, acclaimed strategist and business leader Dr. Gautham Pallapa presents an insightful road map to leading people through adversity and empowering humans in the workplace, the home, and society. Through this book, the distinguished author examines the impact of recent world-shaking events and how they have impacted us as a species and as individuals. He explores how empathy can help alleviate some of the more harmful effects of hardship and offers key actions that empathic leaders can take to inspire their followers.

 In Speak!, you will learn to: conquer fear and gain comfort in public speaking; create and maintain positive impressions; be more natural and relaxed when making presentations; communicate ideas with clarity and force; sell ideas and inspire others; plan and organize professional presentations; speak to a virtual audience; and bring the audience into the conversation, don't talk them to death! 

Mastering communication skills is a lifelong process. In From the Board Room to the Living Room, corporate trainer David A. Hiatt shares a lifetime of experience in helping people communicate better and create win/win situations. Hiatt captures the essence of the powerful communication tactics he trains business leaders to deploy in sales and negotiation settings...and shows how to use these same techniques to improve relationships, deepen conversations, move past drama and games, and achieve more positive outcomes at home and in the workplace. 

Today's leaders face so many challenges - employee retention, operational efficiency, culture, collaboration, leading across generations, and more - but communication is at the heart of every one of those issues. A clear message with a powerful delivery gets you halfway home. Leadership Language will help you to peel back the ineffective "business speak", so you can change the conversation. And change your results.

Think you know what it takes to be successful and happy? Think again! If you were to ask anyone what factor contributes most to being successful and happy, you can be virtually certain that not one of them would mention loyalty. And that's a problem.

Even in a bad economy, companies have job openings they can't fill. Considering the millions of people who are out of work or unhappily employed, how can that be? What are job seekers doing to turn off employers? And what is it that employers want but aren't finding? Leading career expert and syndicated columnist Andrea Kay asked employers one simple question: Why didn't you hire the last 10 people you interviewed? What it came down to, every time, wasn't a matter of skills or experience, but how applicants seemed based on what they said or did.

This is a book about work choices and life choices, and the critical points, or defining moments, at which the two become one. A refreshing antidote to traditional feel-good, inspirational business ethics, it examines the right-versus-right conflicts that every business manager faces and presents an unorthodox yet practical way for you to think about and resolve them.