Títulos en Previsión y planificación estratégica

The lifeblood of your business is a constant flow of new accounts. . .no matter how much repeat business you get from loyal customers. Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals. With refreshing...

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market...

Having recently stepped down as chairman and CEO of Best Buy, Hubert Joly shares the leadership principles illustrated by multiple vivid and concrete stories that underpinned the remarkable resurgence of Best Buy and that he believes are at the heart of business: pursue a noble purpose, put people at the center, embrace all stakeholders, and treat profit as an outcome.

El presidente ejecutivo y ex director general Eric Schmidt y el ex vicepresidente senior de productos Jonathan Rosenberg llegaron a Google hace más de una década como probados ejecutivos de tecnología. En ese tiempo, la compañía ya era reconocida por hacer las cosas de forma diferente, lo que reflejaba los principios visionarios -y frecuentemente disidentes- de los fundadores Larry Page y Sergey Brin.

Administración del tiempoMás que cualquier otra habilidad en tu carrera, la capacidad de manejar el tiempo determinará tu éxito o fracaso. Es una simple ecuación. En cuanto mejor uses tu tiempo, conseguirás más y más grandes serán tus recompensas. Esta práctica guía de bolsillo revela...

What is your digital business model? While many leaders of companies recognize the threat from digital - and the potential opportunity - they lack a common language or a compelling framework to help them assess it and, more importantly, to direct them. They don't know how to think about their digital business model. In this probing and practical book, Peter Weill and Stephanie Woerner provide much-needed tools, self-assessments, motivating examples, and key financial analyses of where the profits will likely be made.

The critical leadership practices - the ones that will allow a leader to make the biggest impact over time - are well established. They're about how you create a vision and inspire others to follow it. In this comprehensive handbook, strategy and change experts Ron Ashkenas and Brook Manville distill proven ideas and frameworks about leadership from Harvard Business Review, interviews with senior executives, and their own experience in the field - all to help rising leaders stand out and have a big impact.

Powered by Projects offers a bold new blueprint. Antonio Nieto-Rodriguez shows listeners how to embrace the deep changes in leadership style and organizational structures necessary for projects and initiatives to flourish.

Digital transformation is no longer news - it's a necessity. For more than a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture.

New and updated 2026 edition. The difference between growing your business and going out of business is your ability to think strategically. The problem is, most leaders are stuck in the operational weeds, struggling to find the time to make better strategic decisions. This challenge is only...

El mundo actual es un campo de batalla donde cada decisión cuenta. A lo largo de la historia, los grandes comandantes militares han demostrado que obtener la victoria no depende únicamente de la fuerza, sino de la estrategia, la claridad de objetivos y la capacidad de actuar en el momento preciso. Estos mismos principios pueden aplicarse para alcanzar el éxito en los negocios, en el ámbito laboral y en la vida personal.

The difference between growing your business and going out of business is your ability to think strategically. The problem is, most leaders are stuck in the operational weeds, struggling to find the time to make better strategic decisions. This challenge is only heightened by the rise of AI...

In Better, Simpler Strategy, Harvard Business School professor Felix Oberholzer-Gee provides executives with a simple tool to cut through technological complexity and market uncertainties. The Value Stick, based on proven economic mechanics, is an extraordinarily powerful tool that helps executives decide where to focus their attention and how to deepen their firm's competitive advantage. 

At the intersection of reverse innovation and design thinking, you can find opportunities to create innovations that are Global by Design. We are living in an era when innovators must turn their sights to the global stage as never before, to both solve wicked problems facing the world and...

Brought to you by Penguin. From a former President of Tesla comes The Algorithm—the first book written by any of Elon Musk’s direct reports—a transformative guide for leaders, entrepreneurs, and innovators who want to emulate the paradigm-shattering approach Musk used to launch Tesla and...

Do you feel like there are never enough hours in the day? Are endless emails, to-do lists, and responsibilities leaving you overwhelmed? AI can help—but knowing where to start is often the hardest part. AI Productivity Made Easy is a beginner-friendly, step-by-step guide to using AI tools like ChatGPT to save time, reduce stress, simplify daily tasks, and boost productivity without working longer hours.

Create the Future is an exciting guidebook for disruptive thinking, innovation, and change, paired with The Innovation Handbook, an updated version of the award-winning book, Exploiting Chaos. The bestseller is loaded with the same tactics, tools, and frameworks that Gutsche's team uses to accelerate 700 of the world's most powerful brands, billionaires, CEOs, and NASA.

Filled with illuminating case studies and brilliant in-depth analysis, this invaluable book provides a multitude of insights that will help you weather market upheavals, adapt to disruptions, and optimize your resources to your best advantage. 

Con una prosa vibrante y lúcida, Andrés Oppenheimer encara un fenómeno que transformará radicalmente la sociedad: es probable que, en las próximas dos décadas, casi la mitad de los trabajos sea reemplazada por computadoras con inteligencia artificial. Abogados, contadores, médicos, comunicadores, vendedores, banqueros, maestros, obreros, restauranteros, analistas, choferes, meseros, trabajadores y estudiantes... tiemblen o prepárense.

Michael Porter’s groundbreaking ideas on competition and strategy have unfolded over three decades and are spread across a dauntingly long list of publications. Every manager can name individual pieces of his work - competitive advantage, the value chain, five forces - but no one, not even Porter himself, has put the entire puzzle together to reveal it as an integrated whole. This lucid, concise audiobook does just that. This book provides an engaging summary of Porter’s ideas and an invaluable synthesis of this important body of work....