Títulos en Previsión y planificación estratégica

The second volume of Hospitality Branding brings together new insights and case studies that reflect evolutions in the study of hospitality branding. In recent years, the brand has become preeminent as the key to success. Previously, business strategy started with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise and has become the chief organizing principle for most hospitality organizations.

In today’s fast-paced digital world, maximizing productivity isn’t just about working harder—it’s about working smarter. AI-Powered Productivity Tools is your essential guide to understanding and leveraging artificial intelligence to streamline tasks, boost efficiency, and transform how you work and collaborate. This book demystifies the rapidly evolving landscape of AI-driven tools designed to handle repetitive tasks, optimize decision-making, enhance communication, and unlock creativity.

Navigate the chaos of a global economic collapse with confidence and foresight, even if you've never studied business & economics. Have you ever wondered how you can safeguard your financial future amidst a looming economic crash? Are you anxious about your savings, investments, and livelihood? You're not alone. Around the globe, entrepreneurs, investors, and regular people are seeking strategies to thrive during turbulent times. In this essential book, you'll uncover strategies to survive and thrive during a financial and economic downturn or outright total economic collapse.

Great companies stumble and fall when they lose it. Highfliers crash when a competitor notices they don't have it. Start-ups shut down if they can't develop it. "It" is a strategy so powerful and an execution-driven mindset so relentless that companies use it to gain more than just competitive advantage—they achieve an industry dominance that is virtually unassailable and that competitors often try to explain away as unfair.

Es un libro de una persona de larga trayectoria en empresas, trabajando en recursos humanos, y plantea cómo se puede ser un buen trabajador desde la rebeldía, pero, a la vez, siendo respetuoso. Tiene humor, anécdotas, consejos y situaciones cotidianas de oficinas donde el autor plantea cómo sobrellevarlas para crecer profesional y personalmente.

When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running these experiments? They fly blind. That's what Harvard Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book.

Launch presents the PARTNERNOMICS® Quick Launch methodology—a systematic 10-step framework for building a profit-focused partnership program in 90 days. Rather than experimenting with untested approaches, you will learn the method validated by more than 4,400 companies across 97 countries. Since founding PARTNERNOMICS® in 2014, Dr. Mark Brigman has led this international advisory firm to help thousands of companies achieve exponential growth by transforming how they collaborate, compete, and create value in the marketplace.

A business strategy consists of certain guiding principles that helps an organization make quick and accurate decisions. Since an organization is nothing without its people, strategy is essentially human centric. It is about how people in an organization should make decisions and allocate...

Artificial intelligence does the seemingly impossible - driving cars, trading stocks, and teaching children. But facing the sea change that AI will bring can be paralyzing. How should companies set strategies, governments design policies, and people plan their lives for a world so different from what we know? In Prediction Machines, three eminent economists recast the rise of AI as a drop in the cost of prediction. With this single, masterful stroke, they lift the curtain on the AI-is-magic hype and show how basic tools from economics provide clarity about the AI revolution and a basis for action by CEOs, managers, policy makers, investors, and entrepreneurs.

Leadership can be learned: New evidence from neuroscience clearly points to ways that leaders can significantly improve how they engage with and motivate others. This book provides leaders and managers with an accessible guide to practical, effective actions, based on neuroscience.

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johansson's The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples on how we can turn the ideas we discover into path-breaking innovations.

Do you want exponential growth? In this book, Dr. James Richardson outlines a four-part approach to thinking smarter about growth as a CPG entrepreneur. It is based on years of anthropological research into how and why consumers pay for premium-priced CPG items and intensive 4P pattern analysis among an elite club of premium CPG brands that all reached $100M+ in less than a decade.

In today’s unpredictable environment, supply chains need to do more than just react; they must foresee, adjust, and lead change. Future-Ready Supply Chain Management by Dennis V. Rozario offers a practical action plan for leaders navigating volatility, complexity, and rapid innovation. This book is essential for executives, educators, and innovators focused on building smarter, faster, and more resilient supply chains.

In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.

Want to keep your ERP on track? In ClustERPuck, Shane Williams breaks down the common pitfalls that can derail even the most well-intentioned enterprise resource planning (ERP) projects. This insightful guide reveals the often chaotic and problematic nature of mismanaged ERP implementations, offering practical advice and strategies to avoid turning your ERP project into a costly disaster.

SOAR to Business Success is your ultimate guide to unlocking business growth. Drawing on decades of experience, the authors share actionable strategies, proven methodologies, and real-world examples to help businesses identify and implement growth strategies that can transform your business and give you a competitive edge. Whether you're an established company seeking renewed momentum or a startup building a strong foundation, SOAR to Business Success will inspire, inform, and empower you to reach new heights.

In AI and the Octopus Organization: Building the Superintelligent Firm, leading futurist Jonathan Brill and innovation expert Stephen Wunker unveil a groundbreaking vision for how organizations must evolve to survive and thrive in the age of artificial intelligence. Drawing inspiration from the octopus, an ancient creature noted for both rapid adaptation and distributed intelligence, the authors show that only businesses that rewire their structure, leadership, and decision-making can unlock AI's full potential.

In the high-stakes world of business, achievement of executive strategic objectives is a critical factor that separates success from failure. Yet, most strategic executions fail or fall short of expectations. Dynamic Execution For Executives challenges traditional strategic execution approaches and introduces a new framework for achieving strategic objectives with greater speed, efficiency, and success. Tom Somodi’s Dynamic Execution model emphasizes a paradigm shift where, unlike traditional disruptive implementations, strategic execution becomes a continuous, integrated process.

Tom Howard’s book is a step-by-step explanation of how you close the deal. Tell people how great your company is, not how big your ego is, about making the tough decisions. He chose going into the blue collar trades as a way to make his millions. You have everything to gain by learning from a master. He explains his mistakes as well as his successes, the critical importance of sales plans, empowering your employees, branding

In this highly-anticipated sequel to Monetizing Innovation, Madhavan Ramanujam and Eddie Hartman unveil a battle-tested playbook for architecting profitable growth. Drawing from their experience advising over 400 companies―including 50+ unicorns―the authors dissect both legendary successes and costly failures. Packed with real-world case studies, hard-hitting insights, and nine breakthrough strategies, Scaling Innovation reveals how founders, executives, and investors need to navigate the critical transition from product-market fit to building an enduring, high-value business.