Títulos en Previsión y planificación estratégica

Companies like Dropbox, Zoom, Slack, Atlassian, and DocuSign grew into multibillion-dollar companies using the three-step "Freemium" product strategy: (1) instead of hiring an expensive sales force, give away software for free; (2) let happy users tell others; (3) offer a premium subscription version, producing a recurring revenue stream. Over the last three decades, Freemium strategy has evolved into a practice known to tech industry insiders as "product-led growth."

Un ex ingeniero espacial revela los hábitos, las ideas y las estrategias que te permitirán convertir lo aparentemente imposible en posible. La ciencia espacial suele considerarse el logro culminante de la tecnología. Pero no lo es. Es más bien la culminación de un determinado enfoque, una forma de imaginar lo inimaginable y de resolver lo irresoluble.

The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns - all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johansson's The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples on how we can turn the ideas we discover into path-breaking innovations.

Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it—do it, sell it—do it” that leaves...

¿Cómo puede ser exitoso (y sobrevivir) el jefe de una organización criminal que se está iniciando en el multimillonario negocio de los estupefacientes? Aprendiendo de los mejores, por supuesto. Desde la creación del valor de marca hasta poner a punto el servicio al cliente, las personas encargadas de administrar los cárteles de drogas han estudiado atentamente las tácticas y estrategias de corporaciones como Walmart, McDonald's y Coca-Cola.

The Amplified Advisor offers a powerful yet practical roadmap to help entrepreneurs, leaders, and teams escape the chaos, align with purpose, and drive meaningful, measurable growth.

Whether you’re a CEO, CMO, founder, or rising change agent, The Community-First Advantage will help you turn your community into the strategic force your business has been missing—and give you the tools to lead with authenticity, agility, and trust in an era of constant change.

For business leaders navigating the AI era, this book is your executive guide to clarity, strategy, and real-world results. Artificial Intelligence is disrupting industries, but success doesn’t come from hype; it comes from readiness. From Data to Decisions offers insights from Chelle Meadows, a corporate operations leader and AI strategist helping executives drive real transformation through AI. This guide bridges the gap between innovation theory and practical execution.

WHY DO SOME CHANGES FAIL WHILE OTHERS SUCCEED? That question was the catalyst that drove Prosci founder Jeff Hiatt in the late 1990s to uncover the secret to successful change—and develop the popular change management model known as ADKAR. ADKAR is an acronym for Awareness, Desire, Knowledge, Ability, and Reinforcement. It’s a model and conceptual framework that makes change make sense.

Este libro consigna en sus páginas ideas innovadoras que cuestionan las ideas obsoletas de la planeación estratégica y construye una teoría desde los fundamentos acerca de ¿Qué es una estrategia?, ¿Cómo practicarla en las empresas? y ¿Cómo todos podemos ser estrategas abrazando la naturaleza emergente de la misma?

In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.

Talent-not products, strategy, or technology-is what drives growth and makes running a business rewarding. The New Talent Playbook gives business owners a clear, proven framework to build high-performing teams.

Chanakya is regarded as a great thinker and diplomat in India who is traditionally identified as Kautilya or Vishnu Gupta. Originally a professor of economics and political science at the ancient Takshashila University, Chanakya managed the first Maurya Emperor Chandragupta's rise to power at a...

Hoe bou jy ’n bank? Hoe moet jy maak om in die vroeë 2000’s vir die magtige Absa, Standard Bank, FNB en Nedbank die stryd aan te sê, en dan boonop te wen? Die topverkoperskrywer T J Strydom vertel die boeiende verhaal van ’n klompie entrepreneurs wat daarin slaag om ’n netwerk van mikrolenerye in ’n uitdagerbank te omskep.

Signals in the Noise: Security, Technology, and the Hidden Patterns of Modern Risk examines how clarity, judgment, and human discernment can survive in an age dominated by algorithms and information overload. Drawing on lessons from intelligence tradecraft, behavioral science, and crisis management, Reed explores how modern organizations can recover the habits of mind that once defined strategic thinking.

Nous sommes tous écrasés par le poids de nos habitudes, trop occupés à gérer des urgences, des to-do-list ou des différends avec nos collègues pour avoir le temps et l'énergie de repenser nos organisations. Dan Heath, éminent spécialiste du monde du travail, nous propose sa stratégie : identifier les « points de levier », ces endroits où un petit effort apportera de grands résultats.

Higher education today faces declining enrollments, financial pressures, and public scrutiny, yet many institutions remain resistant to change, operating in silos that limit innovation and growth. Drawing from his experience founding The Community Solution Education System—a network of six colleges educating over 13,000 students—Horowitz presents a groundbreaking approach where institutions maintain their unique identities while collaborating to share resources, expertise, and vision.

India has produced thousands of startups and several unicorns, who have created millions of jobs. However, more jobs are needed to accommodate the country’s rising population. So what is the solution? We need more startups in the country. Startups of Bharat offers much-needed guidance on...

This audiobook has one mission: to increase your probability of success in leadership— for yourself, your people, and your organization — through the disciplined practice of Mindfulness Intelligence (MiQ).