Resultados de "Dave Scott" en Todas las categorias

The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely.

How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In the second edition of this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation.

You’re about to get your hands on a powerhouse of resources related to affiliate marketing. Contrary to popular belief, affiliate marketing is still one of the best and most reliable methods of making money Online. Unlike other affiliate marketing audiobooks, Affiliate Marketing: How to Scale Up Fast doesn’t just wax eloquent about how affiliate marketing works but gives you solid, real, and actionable tips to skyrocket your business to another level.

Being stressed is normal. In fact, some stress is good for us. But when it becomes unmanageable and self-discipline is lost, then it can create long-term and lasting issues with our physical and mental health. Stress Management tackles the issues and offers detailed and comprehensive advice on how you can change it and feel more positive and happier.

The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built a their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts.

David Tennant, Catherine Tate and Michelle Ryan are the narrators of this exclusive collection of original audio adventures. Join the 10th Doctor on journeys in time and space in these stories: 'Pest Control', 'The Forever Trap', 'The Nemonite Invasion', 'The Rising Night', 'The Day of the Troll', 'The Last Voyage' and 'Dead Air'. Written by Peter Anghelides, Dan Abnett, David Roden, Scott Handcock, Simon Messingham and James Goss.

Dark Shadows: Return to Collinwood presents a look back at four decades of the successful, spooky soap opera that made sympathetic vampire Barnabas Collins a pop-culture phenomenon and prompted the big-budget big-screen Warner Bros. revival starring longtime fan Johnny Depp, directed by Tim Burton, that premiered May 11, 2012. With the ongoing fascination for all things vampiric, this audiobook about the making of the new film and the history of the original series will be an enticing volume for new and old fans alike.

Our lives are saturated by color. We live in a world of colors, and color marks our psychological and social existence. But for all color's ubiquity, we don't know much about it. Authors David Scott Kastan and Stephen Farthing offer a fresh and imaginative exploration of one of the most intriguing and least-understood aspects of everyday experience. 

Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. 

Serial entrepreneur, business growth expert, and brand ambassador Scott Duffy weaves together stories from his own journey and those of superstar entrepreneurs along with sage advice to help listeners identify their own "aha!" moments and turn them into unique growth opportunities to help them break through and level up their entrepreneurship game. 

In the late 1990s, Manchester was a city in upheaval. The devastation of the IRA bomb and the closure of the infamous Haçienda nightclub were seismic events that rocked the city’s confidence at a time when identikit bands were flooding its clubs and bars, fuelled on anthemic guitar rock and swagger. Stereotypes were everywhere, while the spirit of Manchester was silently suffocating. Mancunians: Where do we start, where do I begin? is the story of those who didn’t fit the typecast.

The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of. 

Ever wonder why everyone wants to immigrate to America? Rediscovering America answers that question, and it’s like no other history you have ever encountered. More than an account of people, dates, and events, this story is about the hidden hand of a purposeful historical development where the main actors are colorful characters, participating in an American drama of little-known but remarkable events where overcoming incredible odds of failure is more unbelievable and engaging than fiction. 

Required listening for any organization that interacts with the public - ranging from independent consultants to established large corporations and small businesses to new start-ups and nonprofits - The New Rules of Sales and Service is the essential guidebook for anyone attempting to navigate the exciting and evolving digital landscape. 

A proven strategy for dominating markets developed over 15 years, Tuned In reveals the "secrets" that separate market leaders from followers and failures. It shows you how to stop wasting time and money trying to be innovative and start creating "resonators" - great products or services that people buy without thinking because they solve the problems they have and make their lives better.

Full of endearing characters, vivid worlds, and thrilling adventures, this anthology is also a touching examination of what these celebrated authors consider their best work.

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.

Set in the world of social media moderators, @Sa>ag3 and @Jun1p3r must survive their first 90 days to qualify for benefits and a life-changing mystery bonus. As they flag a nonstop torrent of the most heinous [NSFW] videos, their coping mechanisms expand to include on-the-job sex, drugs, and a jellyfish. But when copium is no longer an option, @Sa>ag3 & @Jun1p3r turn to a more bizarre form of therapy: intimacy. Meanwhile a stream of ominous warning videos keeps popping up... COMING SOON... hinting at an event that will alter the American landscape.

Don’t go in the water. It’s dark. It’s deep. It’s scary as hell. There is no better keeper of secrets than the menacing, murky depths of the ocean. Unfathomable creatures, mysterious disappearances, abandoned ships, deadly pirates. Even experienced seamen are susceptible to the horrors that lay hidden far below the surface. It’s all a game of chance. Be in the wrong place at the wrong time and you’ll become something’s meal. The dark deep is ominous and unforgiving and it has no conscience.

Imagine: a fantasy world, but not one based on medieval/Dark Ages European culture and myth, but rather on the tropes of the spaghetti Western and Chinese Wuxia. Add steampunk elements. Mix well.